Every year double 11 is like a big war, from the platform to the brand, from the star to the anchor, including their behind-the-scenes team have begun to move, the lively atmosphere immediately up, only to suddenly find that in previous years, there were "immortal" netizens doing their homework, this time just from the number of a lot less, the reason is that this time the anchors did too well, Via even online documents have been done, simply "inner volume" to the extreme!
In addition, for this double 11 Via team even made a special small program, little by little to help people sort out the purchase needs, do you want skin care makeup, or want daily necessities, are you ready to buy digital appliances, or only ready to buy some snacks, or add new clothes, or go out to play... From the perspective of food, clothing, housing and transportation, six major classifications are sorted out first, and then further divided into specific products.
Obviously, Via has passed the stage of needing to stimulate consumers to buy impulsively, and has been more considered to guide consumers to "buy on demand", and when you select a specific product, you will attach a mechanism and video explanation, then choose "Join the list", you can calculate the amount of money saved with one click.
There is also Lin Yilun, who is the first place in the Tao series star with goods, simply spoilers in advance in the live broadcast room, so that everyone can buy good products of interest in advance and facilitate the payment of deposits on the same day.
In fact, head anchors like Wei Ya and Lin Yilun, after experiencing so many double 11s, through interaction with netizens, they and the team behind the scenes have fully grasped the mentality of consumers.
When netizens discussed the double 11 live broadcast market, they mentioned that the anchors were not only providing preferential treatment, but also emotional companionship.
The reason why many people watch live broadcasts is also to know more brands and products, and to hand over the most time-consuming and energy-consuming process of product selection and comparison to professionals.
And most importantly, no matter how you look at the industry of e-commerce anchors, you must also admit that they will sometimes stand with consumers and take responsibility for safeguarding their rights and interests.
It's just that these words are simple, it is not easy to do, starting from the most basic emotional companionship, pet powder is not to open their mouths and shut up, first come a wave of red envelope rain, Wei Yaguang prepared 100 million yuan of red envelopes on October 20, from 4 pm after the broadcast, every 5 minutes will be sent a round, each round is 500,000.
Lin Yilun, Shu Chang and others are also issuing red envelopes on their respective platforms, the rules are very simple, and all kinds of gameplay are based on millions of benefits.
Of course, after talking so much, it is not difficult to see how it is always Wei Ya, Lin Yilun, Shu Chang these people, not la, and Beibei Rabbit, Miss Koala Second, An Ananan, Xiaoqiao Jofay, Da Ying Zi LOVE, Xiaole Xiao Lord, Chu Fei Churan twins, Sheng Tai Global Purchase, Lin Yangyang Young, Da Xuan EMME, Cao Mia Miya, Bailu Danfeng, Miss Ting Er, Hua Sang Food Taste, Group Qianjin Xu Dandan, JUICY-WANG, Joy Alico, Xie Meng xm, I am Huazi and so on, sending mobile phones, sending bags, sending cars... The "inner volume" that is said to be good must be fully participated in to be interesting!
"Volume" into this, but also naturally need a strong strength to provide enough support, behind these anchors is Humble Seeking, familiar with Via netizens should know where Humble Seeking comes from, this team that has formed a huge company from the beginning is a companion role, deep into all aspects of their anchor activities process.
Wei Ya can send red envelope rain, Lin Yilun can do 1 cent rush to buy, Shu Chang dares to add a pet fan activity on the 28th, all because they are the top 1 in their respective fields, and Hangzhou-based Qianxun can also support these top1s, so that they want to "roll" how to "roll".
The whole category covers tens of thousands of SKUs, backed by the super supply chain there are "30 basketball court big" selection bases, "Humble Super Supply Chain Base" has about 10,000 square meters, the existence of these beyond the industry standard, is their anchor to play the full play.
Not only consumers, even from the perspective of brand, think about it in a different way, if you are a brand, you will also choose to cooperate with more perfect and more formal institutions, just like the humble search for the popular anchor matrix of the three categories of celebrities, celebrities and celebrities.
So what are you waiting for? Double 11 has officially started this afternoon, so join this long-awaited feast!