On September 23, the Chuxiong Yi embroidery ready-to-wear series with the theme of "Flowing Light Yi Color, Beauty and Beauty" will be held in Milan, Italy. The 36 sets of Yi costumes designed by the famous Chinese designer Ji Cheng will "land" in the fashion capital, show the world the beauty of ancient and mysterious Yi embroidery from the far East, and present a visual feast of cultural inheritance and fashion art that spans thousands of years in the international fashion capital Milan.
Orient Overseas Building, Yan'an Middle Road, Jing'an District, Shanghai.
Stepping into Ji Cheng's studio at the OOCL Building on Yan'an Middle Road in Shanghai's Jing'an District, she and her colleagues are putting the finishing touches on the catwalk outfits to be released in Milan, Italy. "The closer you get to the catwalk, the more you need to maintain close communication with Milan, and you can't be sloppy." Ji Cheng said.
Ji Cheng graduated from the Italian Academy of Marangoni, which has a long history. As one of the first batch of returnee designers in China, her designs have always advocated the definition of sustainable fashion, truly excavated the beauty of the Chinese Orient, integrated tradition and modernity, and dared to explore the integration of oriental tradition and modern trends.
Ji Chengzheng and his colleagues are making final preparations for the upcoming catwalk costume to be released in Milan, Italy.
Milan, New York, London and Paris are the four major fashion weeks in the world, and the Milan Fashion Week Chuxiong Yi Embroidery Exhibition is the only representative of the intangible cultural heritage items in China to appear on the stage of Milan Fashion Week after the Chuxiong Yi Embroidery Conference of New York Fashion Week.
In 2019, Ji Cheng was connected with Yi embroidery under the matchmaking between the Propaganda Department of the Chuxiong Prefecture Party Committee of the Communist Party of China and Shanghai Textile and Fashion Industry Development Co., Ltd., a subsidiary of Oriental International Group. Ji Cheng said frankly that in the past four years, he has become a promotion ambassador of Yi embroidery. "The first time I knew about Yi embroidery was at Shanghai Fashion Week, and then I was attracted by Yi embroidery, so I went to Yongren County to collect style, Yi embroidery has strong and bright colors, rich pattern expression, rough and powerful techniques, and is very artistic appeal, which makes me particularly inspired." Speaking of his first impression of Yi embroidery, Ji Cheng's box opened at once.
Ethnic minority clothing is strongly colored, how to combine original Yi embroidery with fashion, how to make urban white-collar workers accept and wear daily, is a challenge for Ji Cheng, how to break the boundary? Ji Cheng said: "After Shanghai Fashion Week, we cooperated with some international brands to combine foreign fashion brands with ethnic minority elements. After combining, there is no obtrusion between the two, and everyone thinks this is not bad. Original totem materials and fashion can form new beauty, and beauty has no distance. ”
"I hope that after the release of this design with Yi embroidery elements in Milan, more people can know Yi embroidery and understand Yi embroidery, so that our Yi embroidery can truly change from embroidery to goods." Ji Cheng revealed that the women's wear series released in Milan, Italy, boldly uses the black advocated by the Yi people in color, with patterns such as moiré patterns, seeds, horse cherry blossoms, silver jewelry and other elements, combining the ancient oriental embroidery process with the luxurious fabrics of the Italian niche craft, and then using modern technology laser cutting and other means to vividly reshape the Yi style to create an elegant, versatile and oriental charm women's clothing series, which will bring a unique national impression to the audience.
Ji Cheng talks to reporters about his design.
IN ADDITION, IN THIS SHOW, JICHENG ALSO SPECIALLY INVITED COCCINELLE, A CLASSIC ACCESSORY LEATHER BAG BRAND FROM PARMA, ITALY, TO JOINTLY PRODUCE YI EMBROIDERED HAND-EMBROIDERED ACCESSORIES AND GENUINE LEATHER BAGS, SHOWING THE MAGNIFICENT COLORS AND RICH ORIGINAL TOTEMS BROUGHT BY YI EMBROIDERY TO CONSUMERS AROUND THE WORLD. It is worth mentioning that this collection will be specially presented at the Bazaar Design Awards – International Parallel Exhibition x Milan Fashion Week (House of the Future) special theme exhibition.
As one of the representatives of Chinese designers, Ji Cheng will bring a collision of Eastern and Western cultures to the world, showing the world the infinite possibilities of the rise and innovation of Chinese fashion. (Chuxiong Daily all-media reporter Ding Zhongze photo report)