China Business Daily (Reporter Zhou Ziyun text / photo) Recently, coconut water, coconut water, coconut milk and other coconut drinks are very popular, China Business Daily reporters in a number of supermarkets in Beijing found that related products emerge endlessly, there are many players, and some dairy companies have also launched coconut milk products.
Coconut water.
A supermarket in Beijing sells coconut water.
In a Wumart supermarket in Fengtai District, Beijing, a reporter from China Business Daily found a large piece of coconut water-related products next to the supermarket's beverage display case, including Taihao Drink Coconut Water, Fino Coconut Water, Jianong's Jia Guoyuan, Red Bull's Vitacoa, and Delicious Coconut with Quan.
In a Wal-Mart supermarket and Metro supermarket in Beijing, the reporter also found rows of coconut aquatic products on sale, in addition to the above-mentioned coconut drinks, there are also supermarket self-operated products, including Wal-Mart's Cool Coconut Island coconut water and Metro's Mai Zhenxuan coconut water.
METRO's Coconut Water Selection.
In addition to coconut water, coconut milk products are also emerging in supermarkets, including Fino's thick coconut milk, Fino's zero-sugar baby coconut milk, coconut tree brand coconut water, and coconut milk that coconut knows. Many traditional dairy companies have also entered this field, among which Guangming and Junlebao have launched a coconut and coconut milk product.
Coconut water manufacturers at the FBIF Food Innovation Showcase.
At the FBIF Food Innovation Exhibition held in Shenzhen in June this year, a number of coconut water manufacturers participated in the exhibition, and many consumers came to consult. Brands at the exhibition include Fino, Cocoa Full Score, Chunguang, Hello Coconut, Coconut Know and so on.
Coconut water manufacturers at the FBIF Food Innovation Showcase.
A practitioner in the beverage industry told China Business Daily that the sales of coconut drinks in the past two years have been good, especially coconut water has been hot since last year, and the hottest coconut water is if Thailand imported coconut water and several types of coconut water imported from Malaysia, because of the dependence on upstream raw materials, often in short supply.
"There are also some brands in China, Fino has grown up enjoying the dividends of coconut drinks in recent years, Chunguang is an old brand, and coconut trees have sold generally in recent years due to advertising and marketing 'spicy eyes'." The above practitioners said.
Coconut water manufacturers at the FBIF Food Innovation Showcase.
What is the reason behind the popularity of coconut drinks? Ma Lei, a beverage industry observer, told China Business Daily that the growth of animal protein drinks sales has slowed down in recent years, while plant protein drinks, including oat-based and coconut milk-based, have been popular. More importantly, the launch of raw coconut lattes by beverage stores such as Luckin and Starbucks has added a fire to the growth of coconut milk drink sales at the terminal.
As for coconut water, Ma Lei further explained that coconut water is further developed on the basis of coconut milk, which is considered a natural electrolyte drink, which was initially sought after among fitness people, sold hot in community group buying channels, and then gradually spread.
According to reports, unlike coconut water and coconut milk products that use coconut pulp to press into juice and then make, the raw material of coconut water is the juice of fresh coconut itself, and does not press coconut pulp.
Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association, told China Business Daily that coconut water is an upgraded version of coconut water, which achieved a full outbreak in the market last year. The root cause behind its popularity is the increasing recognition of imported products by the new generation, and coffee and coconut water have been popular in the market.