Recently, the summer beverage market has set off a wave of coconut water, this best-selling drink is loved by consumers, and the situation that demand exceeds the supply has attracted the attention of the industry. Tea distributor Ding Xiaohang has been looking for coconut water drinks, but he is facing a shortage of supply.
It is understood that a coconut water production company in Xinyu City, Jiangxi Province, is only willing to provide 500 boxes of coconut water drinks at a time, which disappoints Ding Xiaohang. As a tea distributor, his products introduced coconut water flavors, which suddenly exploded the market, resulting in a situation where demand exceeded supply. Ding Xiaohang said: "The market demand is too big, so I have to go to the production enterprises to rush to buy goods. ”
However, it is not only sellers who are under pressure, but also producers. Ding Xiaohang, a purchasing manager at an ingredient trading company in Ganzhou, Jiangxi Province, revealed that Ruan Zhaoping's company, which used to mainly produce grain drinks and rice milk, only started producing coconut water drinks last year, when there was only one production line. This year, in order to meet the market demand, they expanded their production capacity to 7 production lines, but they still could not meet the market demand for the product.
In response, Ruan Zhaoping, chairman of a food and beverage company in Xinyu City, Jiangxi Province, said they realized the potential of coconut water and increased productivity. However, as the market demand exceeded expectations, they are still working to increase production capacity to meet the consumer demand for coconut water.
As a popular drink in summer, coconut water is favored by consumers for its refreshing taste and rich nutrients. However, the shortage of supply has brought anxiety to tea distributor Ding Xiaohang and put coconut water producers under great pressure. Industry insiders say the issue requires all parties in the supply chain to work together to increase investment and increase production capacity to meet consumer demand for coconut water.
As the summer season continues, coconut water continues to sell hot, and demand for this drink continues to rise. Tea distributor Ding Xiaohang and coconut water producer Nguyen Chao Ping are both actively addressing this challenge, hoping to solve the shortage of supply as soon as possible so that consumers can enjoy this summer drink.
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