Analysys analysis: At present, with the rapid development of the cultural consumption and entertainment industry, the head content IP has played a significant role in promoting it, including but not limited to IP content under literature, film and television, animation, games and other categories. As an important part of it, game IP has attracted the attention of game enterprises and related industries, and the head game IP mostly has the characteristics of complete world view and rich character plot content, and has great development and linkage value.
At the content level, this report is: first, it fully expounds the definition, market size and related industry chain of game IP; Secondly, it analyzes the head game enterprises and compares their business strategies, linkage cases and development attitudes in the field of game IP. Finally, the linkage cases between games and IP content in other fields are highlighted, including but not limited to games + cultural tourism, reading, animation, sports, film and television, cultural and creative fields. At the same time, the future development direction and industry trend of game IP are analyzed and judged, so as to provide practitioners with reference for strategy formulation in the field of game IP operation.
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