Text: Today's Brand Lab Ziyu
Just after the beginning of autumn, the 630,000 mu of sorghum for Moutai wine planned to be planted in five counties, cities and districts, including Renhuai City, Xishui County, Jinsha County, Banzhou District and Huichuan District, finally matured into a "red sea" in August. Small, thick-skinned, flat, dry-tolerant sorghum grains are hanging heavily on the branches, waiting for farmers to harvest.
On August 14th, the harvest activity of "Sorghum Red, Good Wine, Beautiful Life, and Prosperous Industry" was held in Huichuan Base, one of the five bases of Moutai Red Sorghum.
Ding Xiongjun presented the award
On the same day, Huang Wei, Deputy Secretary of Zunyi Municipal Party Committee and Mayor of Zunyi Municipal People's Government, Secretary of the Party Working Committee and Director of the Management Committee of Zunyi National Economic and Technological Development Zone, Xu Junfeng, Secretary of the Huichuan District Party Committee, Zeng Zheng, Secretary-General of Zunyi Municipal People's Government and other guests attended the event.
At the same time, Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, Li Jingren, Deputy Secretary of the Party Committee and General Manager, Duan Jianhua, Member of the Party Committee, Deputy General Manager and General Counsel, Zhong Zhengqiang, Member of the Party Committee and Deputy General Manager of Kweichow Moutai Wine Co., Ltd., and the guests presented awards to 14 "Grain Farmers of the Year" and 1 "Most Beautiful Grain Farmer" from Huichuan Base.
Li Jingren delivered a speech
▋ "Sorghum Red Brewed Wine"
The harvest of a grain of sorghum is also the history of the birth of a bottle of fine wine.
"Gaoliang is the core raw material for brewing sauce and fragrant wine, and red sorghum, as the first brand of sorghum for wine, is of vital significance for brewing Moutai, a peerless bottle of fragrant world," Li Jingren said at the scene.
The brewing of Moutai wine needs to go through nine times of steaming, eight fermentation, seven times of wine extraction, five major construction methods, thirty processes, and one hundred and sixty-five process links, testing not only the skills of the brewers, but also whether sorghum can withstand the "quenching" of this process and make fine wine. Therefore, "good grain can be planted well, and good grain can make good wine", and good sorghum varieties are fundamentally important for Moutai wine brewing.
In the "Tongzhi of Guizhou", it was said: "According to the wine produced in Qian Province, the sorghum of Renhuai Maotai Village is the best." "Renhuai's soil has excellent innate conditions for growing sorghum. In the 80s, the team of Tu Youneng, the chief breeding expert of Moutai Group, collected ideal breeding materials along the bank of the Chishui River, and after continuous attempts, the red sorghum was finally selected and bred with the characteristics of high yield, cooking resistance, roughening resistance, high wine yield and good wine quality, which is highly in line with the production characteristics of Moutai wine, and is the "optimal solution" for the special production of sorghum for Moutai wine, and now it has also become the largest winemaking sorghum variety in the country.
At the harvest site, six disciples recited and submitted their worship posts, performed worship ceremonies, and formally worshipped Tu Youneng as a teacher, and jointly cultivated better seeds and brewed better wine through the relationship between master and apprentice.
Tu You can accept the disciple ceremony
In Li Jingren's view, the growth of "sorghum ears" is inseparable from the support and blessing of scientific research. Scientific research institutes such as the Guizhou Academy of Agricultural Sciences have promoted the continuous iterative upgrading of red sorghum for Moutai wine in a scientific way; The Moutai Hongying subsidiary established in 2022 has built a complete breeding, production, development and utilization system, guarding the source of Moutai wine quality.
Moutai Group attaches great importance to the quality, cultivation, planting and maintenance of red sorghum from the source, which is to keep the "first pass" of Moutai wine with high quality from the field, and realize the practice of "quality is the soul of life" in the whole production chain.
Moutai Hongying Subsidiary was also shortlisted for the list of world-class specialized and special new demonstration enterprises in March this year, and was included in the latest list of "Science and Technology Reform Demonstration Enterprises" by the State-owned Assets Supervision and Administration Commission of the State Council in May, and Moutai "Red Silk" sorghum seed breeding base became the only sorghum variety display and evaluation base in China.
Xu Junfeng said that at present, the harvest of 50,000 mu of Moutai red sorghum in the whole area of Huichuan District is imminent, which is a mountain full of hope, a gold mountain and silver mountain to increase income and become rich, and a fiery cause of sincere cooperation. In the next step, Huichuan will continue to promote the improvement of quality and efficiency of the agricultural industry focusing on Moutai red sorghum, focus on building a modern high-efficiency agricultural demonstration zone with mountain characteristics, and provide solid support for consolidating and expanding the achievements of poverty alleviation and effectively linking rural revitalization.
Xu Junfeng
▋ "Beautiful Life, Xingyelong"
A bumper harvest of one grain of sorghum is also a road to prosperity for 7.5 million farmers.
Li Jingren said that the harvest of "sorghum fields" is inseparable from the hard work and persistence of farmers. Let the life of farmers be more beautiful, help the sorghum industry to be more prosperous, and the quality of Limoutai wine is better. Moutai Group is well versed in the way of two-way assistance and mutual assistance: the development of Moutai wine drives the development of red sorghum, and the development of red sorghum can drive agricultural development. Moutai teaches farmers technology, and farmers who understand technology can grow red yarn seeds better, and the Moutai wine produced can be better.
"Guizhou red sorghum is the most successful example of order agriculture", in the view of Shao Mingbo, secretary of the Party Committee and researcher of the Institute of Dry Grain (Sorghum) of the Guizhou Academy of Agricultural Sciences, Moutai pays attention to the cultivation of red sorghum, which meets the needs of consolidating the achievements of poverty alleviation and rural revitalization, wine enterprise production, farmers' planting, and enhancing the confidence of success in the development of agricultural industry.
Shao Mingbo
Data show that at present, the sorghum series varieties of red yarse seed have been planted in more than 10 provinces (municipalities and districts) in the country with an area of more than 18 million mu, creating a total agricultural output value of about 62 billion yuan. In 2022, the planting area of red sorghum in Zunyi City will reach 1.62 million mu, accounting for more than 60% of the province, and the output will reach 440,000 tons; The planting area of red sorghum in the province reached 2.53 million mu, and the output of red sorghum in the province exceeded 700,000 tons.
In order to allow growers to plant scientifically, Moutai Hongying Company has specially established a popular science base for sorghum planting for wine, and trained more than 300 (times) and more than 15,000 people (times) in sorghum planting technology every year. By the end of 2022, Hongying subsidiary has promoted more than 20 million mu of grain seeds, created a total agricultural output value of more than 70 billion yuan, and driven 7.5 million farmers to increase their income by more than 10 billion yuan.
"Before planting sorghum, my family's income from farming was only more than 20,000 yuan, last year I planted 18 mu of sorghum, sold 8,640 jin of sorghum, earned more than 48,000 yuan, this year planted 19 mu of sorghum, according to the current growth of sorghum, it is expected that this year's income can reach more than 50,000 yuan", "The most beautiful grain farmer" Hu Zhenglun said: "Since I planted sorghum, seeds, organic fertilizers, biological agents, special woven bags are all distributed by Moutai for free, and there are many training sessions in the process of sorghum planting: policy publicity, seedling transplanting, field management." , storage and storage management. ”
Sorghum red, good wine, beautiful life, prosperous industry. The harvest road of red sorghum is the happy road for farmers and the prosperity road of Moutai Distillery. The red sorghum in the field will become "red sand" in the Chongyang season 70 days later, immersed in the Chishui River, and experience a new round of Moutai wine, continuing to "support the 100-billion-level industry with one seed".