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"Fortune" magazine, equivalent to our domestic Forbes, is the strength of the comprehensive strength and revenue ability of the enterprise. This year's wealth list has been released, and Liu Qiangdong ranked seventh among China's top 500 enterprises with a revenue of 1,046.2 billion yuan.
From self-made to trillion yuan in output value, Liu Qiangdong can be described as winning numbness, and with his own strength, he staged the miracle of ordinary people counterattacking entrepreneurship. But JD.com has the largest e-commerce platform in the country, and its profits are far from Pinduoduo and Taobao, why is this, and where will the development of mainland e-commerce platforms go in the future?
First, Liu Qiangdong started from scratch and created hundreds of millions of output value
As the leader of mainland e-commerce platforms, Liu Qiangdong is often compared to Jack Ma. Ma Yun can be said to be the pioneer of the mainland Internet economy and e-commerce economy, so Liu Qiangdong is the one who will carry forward the e-commerce economy.
Liu Qiangdong came from a humble background, and since his relatives left when he was a child, he can be said to have grown up eating a hundred family meals. He had a difficult childhood, and with his tenacity and perseverance, he was admitted to Chinese Minmin University. He started his business during college, and single-handedly founded the predecessor of JD.com.
Although Liu Qiangdong and Jack Ma are both successful Internet entrepreneurs, there are fundamentally different starting points. Although Ma Yun also started from scratch, he received huge funding from his wife's family at the beginning of his business, while Liu Qiangdong achieved a class leap with his hands.
Coinciding with the rise of China's Internet economy, JD.com rose up and created an output value of hundreds of millions of yuan. Last year, it occupied the seventh place of Chinese enterprises with 951.592 billion yuan, and this year it exceeded the output value of trillion yuan and stabilized the seventh place.
Despite the high output value, JD.com's profits are not high. In the list of the most profitable enterprises, Alibaba ranked 15th with 72.5 billion yuan, Pinduoduo ranked 26th with 31.5 billion yuan, and JD.com's profit of trillion yuan was only 10.3 billion yuan. So why is that?
Second, JD.com's stable operation logic
Although JD.com's output value is high, JD.com's cost is higher. Among the three major e-commerce platforms Taobao, Pinduoduo and JD.com, JD.com is the only e-commerce platform with its own express delivery. Jingdong is an e-commerce platform integrating product research and development, to product sales, and then to product distribution, which requires a lot of costs and manpower.
This can be seen from the number of employees in the three e-commerce platforms. Pinduoduo has only a few tens of thousands of employees, while Alibaba has nearly 300,000 employees. But Alibaba also has Ant Group, Pingtou Semiconductor and other departments. The number of people allocated to Taobao e-commerce may be about 100,000.
JD.com has 560,000 employees, and nearly 400,000 of these people are front-line couriers and delivery workers. The salaries and social benefits of these people are a huge expenditure every year.
It can be seen that the operating logic of Liu Qiangdong's JD.com is fundamentally different from mainstream e-commerce platforms such as Ali Taobao and Pinduoduo.
Pinduoduo Taobao advocates asset-light, that is, product production and transportation can be outsourced as much as possible, and it only provides a platform to reduce economic risks. But JD.com is all handled by itself, whether it is product research and development or transportation and sales. In addition to the platform, there are a large number of physical factories and express stations, so which of these two modes of operation is better or worse?
Third, the future development of e-commerce platforms
The operation mode of Taobao and Pinduoduo is simpler, but it is destined that this method is not scalable and has fungibility, and the future market development prospects are not broad.
Jingdong's one-system sales strategy produces goods through Jingdong manufacturing factories, Jingdong platform sales, and JD logistics transportation. It can minimize the loss of goods in the sales process and middlemen, thereby reducing the unit price and improving profits, which is a win-win situation for sellers and buyers.
The direct sales method can also make the after-sales service of consumers more smooth and concise, and it is easier to gain the favor of consumers, which is also the most promising e-commerce platform operation model in the future.
Liu Qiangdong determined the operation mode of JD.com at the beginning of JD.com's creation. It is necessary to take long-term operation as the basic requirement, develop slowly, and become bigger and stronger. If it weren't for the violent blow caused by the epidemic in the previous three years, the rise of JD.com might have come more rapidly.
But despite this, JD.com still faces a series of problems that need to be solved urgently. For example, how to carry out as many kinds of Beijing-made goods as possible, how to lay a more scientific express delivery network to reduce costs, etc., the future development and progress of JD.com is still very broad.
epilogue
With its stable operation mode and integrated production, sales and transportation, JD.com has created an output value of trillion yuan and ranked seventh among China's top 500 enterprises. In the future, the operation mode of Jingdong will continue to be optimized, and the future development is bright.
For Jingdong to create trillions of output value, Liu Qiangdong won hemp, what do you want to say?
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