The sword pointed to 600 million box office, the premiere of "Mission Impossible 7" ranked runner-up, and Tom was comprehensively crushed by Wang Baoqiang
In mid-July, the summer file was in full swing, and several domestic films successively detonated the mainland theaters, and the competition was also quite fierce, and the slightest mistake would be eliminated by the market.
At this time, Hollywood movies also want to come and get a piece of the pie, superstar Tom is here with his latest masterpiece "Mission Impossible 7"!
But what is surprising is that the premiere of "Mission Impossible 7" was counterattacked by a domestic film, and the final box office can only reach 600 million.
Doesn't the international superstar Tom also have box office appeal now? Why do Hollywood movies fail again and again at the box office in Chinese mainland?
With these questions, Brother Coffee analyzes as follows.
1. Box office analysis:
Before analyzing the single-day box office, first of all, I will report to you the good news, as of 23 o'clock on July 14, the box office for the whole year of 2023 officially exceeded the 30 billion mark, and has successfully surpassed the 30.067 billion box office in 2022.
This is really gratifying, Chinese mainland film market, like our tourism industry and the overall economic construction, has quickly recovered after the baptism of the pandemic era.
It's Friday's new film opening day, and this week mainland studios ushered in two more powerful new films, one is Tom's "Mission Impossible 7", and the other is the youth comedy animated film "Tea Ah Two Middle School".
With the blessing of the new film, the market hit a total of 251 million, up 37.8% month-on-month, and the top three are: "In the Octagon Cage", "Mission Impossible 7" and "Chang'an 30,000 Li".
The first film to be eliminated in the summer was Chow Yun-fat's "Don't Call Me a God of Gamblers", which was divided between "Disappearing Her" and "I Love You" after a week's trip.
The second is probably "Drug Sweep 3", even if the three major actors of Gu Tianle, Liu Qingyun and Guo Fucheng join, they can't stand the mediocre script, and the ability of the helmsman Qiu Litao to control the entire film.
"Drug Sweep 3" on the ninth day of release once again got 5.69 million in a single day, ranking sixth, and the share of films has been compressed to 3.2%, basically losing the ability to compete with other films.
The film cost HK$300 million, but the total box office in the mainland is only 245 million, and losses are inevitable.
Chen Sicheng supervised, Zhu Yilong starring "Disappearing Her" is still very strong, Friday won 30.91 million in a single day, ranking fourth, the total box office came to 3.283 billion, Zhu Yilong also with this film, successfully entered the ranks of Mr. 10 billion box office.
"Chang'an 30,000 Li" produced by Chasing Light Animation is eager to try, and with only 12.9% of the films, the attendance rate has repeatedly peaked, reaching 22.6% on Friday.
In other words, if the film's ranking is improved, the single-day box office is very likely to reverse "In the Octagon" to win the championship, because the reputation of "Chang'an 30,000 Li" is really fantastic.
Shortly after the premiere of this animation, Douban opened 8 points, and three days later, the reputation rose to 8.2 points instead of falling, which is the main reason why the film maintains a high attendance rate.
Wang Baoqiang's "In the Octagonal Cage" won 76.43 million on the ninth day of its opening, winning the single-day box office champion for eight consecutive days, and the theater ranking rate has been maintained at about 30%, so the daily box office has a certain guarantee.
"In the Octagon Cage" can take over "Disappearing Her" In addition to creating a high reputation for point screening, it is inseparable from the publicity and real quality of the film, and Wang Baoqiang succeeded as a director this time.
According to Wang Xun, Wang Baoqiang gave everything he had for this movie, and pushed off several big productions, pushing off the salary of real money, and in the absence of investors daring to invest, his three companies undertook it.
So much so that he was shy in the back and had to ask Chen Sicheng to help complete the post-production, and now the box office in 9 days has exploded 1.2 billion, which has not made all the previous efforts go down the drain.
The fan-oriented animated film "Tea Ah Two Middle School", the premiere plus the previous screenings reached a cumulative box office of 62.61 million, ranking fifth. Although the film's short reviews have a good reputation, considering that the audience is limited, it is really difficult for the box office to break out.
Hollywood action blockbuster "Mission Impossible 7", the premiere received 53.8 million, plus the zero point field box office, the final result on Friday was only 56.27 million, defeated to "In the Octagon" to be the runner-up.
It can be seen from the data that Tom was comprehensively crushed by Wang Baoqiang.
"In the Octagon Cage" has 29.2% of theatrical films, 12.9% attendance, and a box office of 76.43 million;
"Mission Impossible 7" has 25.2% of theatrical films, an attendance rate of 9.3%, and a box office of 53.83 million.
If the attendance on the opening day cannot be improved, the next day's theatrical schedule will be compressed, and sure enough, on Saturday, July 15, the schedule of "Mission Impossible 7" fell to 21.3%.
On Saturday, "Mission Impossible 7" is very likely to be crushed again by "In the Octagon Cage" and "Chang'an 30,000 Li", even Tom, if there is no strong attendance, the box office will not be able to thrive.
Second, a hundred flowers bloom.
This year is the first summer after the pandemic era, and after the Spring Festival, the Chinese film industry has also fully recovered, and 6 films have exceeded the 1 billion mark in 2023, and all of them are domestic films.
As the second largest schedule of the year, the summer file has a pivotal position, generally speaking, the top blockbuster is the first choice for the Spring Festival, and the seed movies of the second ladder will choose to be released in the summer.
First of all, this year's summer file is full of flowers, all of which are very representative.
such as the suspense genre film "Disappearing Her";
the realistic reflection film "In the Octagon Cage";
the historical animation "Chang'an 30,000 Li" with the nature of oriental culture;
the heavy industry fantasy blockbuster "Fengshen Part 1";
the comedy "Warm" and the happy twist comedy genre film "Super Family";
Co-production "Megalodon 2" and so on.
These genre films have basically achieved a hundred flowers, the rise of domestic films, to meet the overall demand of the market, the audience has films to watch, so that they are not afraid of the impact of Hollywood blockbusters.
Perhaps careful fans have discovered that the previous domestic protection month was completely invalid after the introduction of "Mission Impossible 7" this year, and this time it really did a hundred flowers.
Secondly, Hollywood blockbusters really can't.
Previously, "Guardians of the Galaxy 3", "Fast and Furious 10" and "Transformers 7", which had an audience base in Chinese mainland, all ended their journey with box office failures.
Gone are the days when Hollywood movies were once dominated by Chinese mainland, and a new generation of fans completely disdained so-called Hollywood blockbusters, preferring to think more about local films.
Finally, back to Mission Impossible 7 itself.
Third, "Mission Impossible 7" and Tom.
In 1996, the first "Mission Impossible" was born, and for more than 20 years, a series of movies one after another, according to the timeline and influence in China, is basically similar to "Slam Dunk".
The "Mission Impossible" series focuses on the theme of adventure, with a thrilling plot, and then integrates unique action scenes to put spy battles around the world, and Ethan, played by the hero Tom Cruise, upgrades and fights monsters all the way and finally completes the mission.
In this way, everyone understands that this series is a bit old, spanning 27 years, even if you watched the first film at the age of 15, by now, almost the age of the moviegoers of the film is almost 40 years old.
Is Mission Impossible 7 not good? Why was the premiere box office crushed by Wang Baoqiang's "In the Octagon Cage"?
The answer is just the opposite, the quality of "Mission Impossible 7" is very good, whether it is the foreign Rotten Tomatoes index, but also the domestic Douban score, the film's reputation is undoubtedly rave reviews.
The starring reason for the poor box office is that the moviegoers have not entered the theater, and they are in their 40s who are busy with work and life, and most of them have lost the fun and passion of watching movies.
Let's illustrate it directly with data:
Portrait data for "Gone Her":
76.5% of female audiences and 59% of moviegoers aged 20 to 34 years old, indicating that female audiences and this age segment are the absolute main force of moviegoers.
Portrait data of "In the Octagon Cage":
The male to female ratio is 40.5% and 59.5%, and the moviegoer population between the ages of 20 and 34 is 61%, which is basically the same as "Disappearing Her".
Portrait data of Mission Impossible 7:
Male viewers accounted for 57.9%, 20 to 34 years old accounted for 59% of the audience, while only 32.7% of the 35 to 40 years old and over the age of 32.7%, the main audience group of women was not attracted, and a large number of viewers over 40 years old were not attracted.
In this way, "Mission Impossible 7" is impossible to create a high box office performance.
Therefore, the film's predicted box office was fixed at 533 million, and Brother Brown said that the sword pointed to 600 million, or a prediction made with optimism.
In addition, the male protagonist Tom, like Bruce Willis, Nicolas Cage, Stallone, Schwarzenegger and Keanu Reeves, is an old friend of Chinese fans, on a par with Jet Li and Jackie Chan.
Most of the fans who love them are over 40 years old, not to mention the heroes of the times, they belong to the superstars of the 90s and the beginning of the millennium, and in the present, young people are not so friendly to them.
A typical example is Jackie Chan, since "Kung Fu Yoga", Jackie Chan's movie word-of-mouth box office has hit the street, this year's "Dragon Horse Spirit" only got 210 million box office.
Even Jackie Chan is not working, let alone Tom!
In a word, the current mainstream moviegoers are female audiences aged 20 to 34, and most of the fans of "Mission Impossible 7" are around 40 years old, while the older batch of fans do not enter the theater, and the new generation of fans do not like to watch.
Therefore, "Mission Impossible 7" has appeared in the Chinese mainland that it cannot beat "In the Octagon".
4. Where should Hollywood movies go?
At present, Hollywood blockbusters will continue for a long time when they cannot get a high box office in Chinese mainland, and it is difficult for Hollywood movies to perform well until the viewing habits of fans have not made major adjustments.
Solving this puzzle is actually very simple, that is, co-production.
There is a similar film this summer, that is, "Megalodon 2" starring Wu Jing and Jason Statham.
Most of the investors in this monster-themed film are in China, namely Li Ruigang's Chinese Pictures and Gravity Film and Television, Wu Jing's Dengfeng Pictures, etc.
The producer is Warner Pictures, one of the five major distribution giants in Hollywood, and they have a technical and visual effects team, and we jointly create it at a budget cost.
If Wu Jing's "Megalodon 2" explodes at the mainland box office, it will open up a broad road, and Hollywood films can follow suit, closely bind the mainland box office appeal superstars, make co-productions, and jointly solve this problem.
Well, the above is the fundamental reason why I analyzed the mainland box office of "Mission Impossible 7" with a sword of 600 million and was crushed by Wang Baoqiang's "Octagon Cage".
So, are you going to watch Tom's "Mission Impossible 7"?