Text|Zhiye
China's auto market in 2023, under the leadership of new forces, from monthly sales self-reporting, began to enter the weekly report, there is almost no window period for publicity, there are various press conferences every day, and everyone in the industry is shouting rolls.
The fierce competition is not only within the new energy market, but also between independent and joint venture brands, and the entire automotive market is being forced to speed up from top to bottom.
As an automotive media, I often see a lot of great cars, they are covered by waves of traffic, if you take them out of the domestic market and enter Europe and the United States, they will definitely sell. So, it's not that they don't work hard enough, it's just that the domestic market is changing rapidly and is too rolled.
However, there are always people (car companies) who can adapt to such a harsh living environment, and even when everyone tries to maintain the original speed after half-time, it can still accelerate its power.
It is the spokesperson for "speed" and "power" in the car brand - AITO. Not only will it run in small steps, but it even threw out the AITO M5 Smart Drive Edition to bombard the market.
The wolf arrived, smiling and teasing, accompanied by the hunt that was about to begin.
Behind the "AITO Speed"
The wolf is coming, and the most frightening thing is not the wolf. From a materialistic point of view, wolves have always existed, and in theory you should always be vigilant. And the most frightening thing is "coming", which is an accelerated action, a state to catch up with you and eat you.
The AITO M5 Smart Drive Edition was launched on April 17 and officially started delivery on June 16, and the entire time link was only 2 months.
After 15 months, AITO officially rolled off the production line for its 100,000th vehicle, setting a new record for the delivery speed of new energy models.
This is the "ATIO Speed". And the achievement of this speed is inseparable from the strength behind it - Cialis Automobile.
Indeed, efficiency has always been a strong point of Cialis cars.
In terms of production efficiency, Cialis Automobile's Liangjiang Smart Factory provides the bottom speed for ATIO boundary speed, and the AITO M5 intelligent driving version was born in this factory.
Cialis Automobile's Chongqing Liangjiang Smart Factory was first put into use in 2019, built in accordance with Industry 4.0 standards, integrating 20 years of vehicle manufacturing experience of Cialis Automobile, with a planned annual production capacity of 150,000 vehicles, a total area of about 500,000 square meters, and more than 1,000 intelligent robots.
The whole factory is driven by digitalization, but also combines big data, AI vision and other advanced technologies for production, all key processes have been 100% automated, 24 hours full-time online inspection, to ensure the high-quality delivery of products.
Sufficient and advanced capacity planning can match sales volume. The factory preparation behind the "AITO Boundary Speed" requires not only foresight, but also strong strategic determination.
The cooperation between Cialis Automotive and Huawei is another important factor in the realization of "AITO speed up the boundary".
Cialis Automobile is the pioneer and the earliest participant of the Smart Car Model, and the success of the Smart Car Model is inseparable from the unique advantages of Cialis Auto.
As an important integrator of software products in the Cialis automotive industry chain, Huawei empowers core software and hardware technologies such as electrification and intelligent components, complementing each other's advantages and achieving win-win integration.
It is precisely by virtue of the combination of Cialis Automobile's car manufacturing heritage accumulated over the years and Huawei's strong advantages in the ICT field that AITO's product strength can be perceived by consumers to the greatest extent and quickly gain recognition from 100,000 users, achieving a breakthrough from 0 to 1.
Standing at the new starting point of 10W+, AITO has carried out the delivery of AITO M5 intelligent driving version and the first release of AITO M5 standard version, but how to quickly promote AITO to achieve the leap from 1 to N requires in-depth thinking from both sides.
On June 30, Cialis Automobile and Huawei jointly announced that the "AITO Joint Working Group on Sales and Service was established" to be responsible for the end-to-end closed-loop management of AITO's marketing, sales, delivery, and service business.
The core message of this announcement is that the cooperation between Huawei and Cialis Auto will only deepen. With the empowerment of both parties, AITO will continue to drive to a new "fast lane" with the "AITO Boundary Speed".
For consumers, the end-to-end closed-loop management of the all-use vehicle cycle is an upgrade of the entire service, and the iteration speed of experience optimization will be faster.
The wolf came
For AITO, it is not enough to have production efficiency, factory capacity, sales volume, and product strength are an iron triangle, and the three need to work together to achieve growth. In this triangle, only product power is the easiest for consumers to perceive.
AITO M5 Intelligent Driving Edition is the first model equipped with HUAWEI ADS 2.0 high-end intelligent driving system and Harmony Intelligent Cockpit 3.0, which are the two super longboards of AITO M5 Intelligent Driving Version. Because in terms of intelligent performance, it is in the first echelon recognized by everyone, focusing on a "far ahead".
Smart driving in the first echelon
The HUAWEI ADS 2.0 high-end intelligent driving system of AITO M5 Smart Driving Edition adopts 1 overhead lidar, 3 millimeter wave radars, 11 high-definition cameras and 12 ultrasonic radars, forward-looking binocular camera pixels up to 800W, millimeter wave radar adopts new glass antenna technology and is equipped with 4 MIMO antennas.
But the hardware part of assisted driving is not its highlights, but the actual performance under the blessing of algorithms.
AITO M5 Smart Drive Edition adopts the fusion perception BEV network and the latest GOD network algorithms, and these obscure algorithms bring many practical effects.
For example, when encountering obstacles or other objects encroaching on the lane ahead, AITO M5 Intelligent Driving Edition can accurately identify and make independent and decisive decisions, and take actions such as slowing down and merging in advance to avoid danger, which is safer and ensures the consistency of functions.
In the face of the ramp scene during the rush hour, the success rate of the ramp merging of the AITO M5 Intelligent Driving Edition reached 98.86%, and the average manual takeover mileage of MPI (Miles Per Intervention) was 114km.
This HUAWEI ADS 2.0 advanced intelligent driving system solves more than 70% of the interactive scene takeover problems and shortens the passage time by 40% in complex scenarios where people and vehicles are mixed. To put it more bluntly, Smart Driving behaves more like an "old driver" than a "cowering" novice driver.
An unsurpassed cockpit
The intelligent cockpit is another super long board of AITO M5 intelligent driving version, this set of Hongmeng intelligent cockpit 3.0 "may be" the most in line with the habits of Chinese people and the most intelligent cockpit on the current mass-produced car.
The core of Hongmeng Intelligent Cockpit 3.0 is a 15.6-inch central control screen as the medium of Hongmeng car machine, the core advantages can be roughly summarized into two aspects, one is the interconnection of various hardware, and the other is based on Huawei's mobile experience of various advantages.
The interconnection of various intelligent mobile devices allows the entire cockpit to intervene in the car scene completely and seamlessly.
The voice of HarmonyOS 3 is an extension of another advantage, AITO M5 intelligent driving version of the voice assistant Xiaoyi, in addition to the conventional implementation of the voice assistant continuous dialogue, visible and speaking, but also supports active recommendation.
For example, when you start to get tired after driving at high speed for a period of time, after the system sees that you are tired through the camera, Xiaoyi will push to open the seat massage and other services; You can even ask Xiaoyi to be a housekeeper, such as directly saying "Xiaoyi Xiaoyi, remind me to take slippers in the trunk when you get out of the car", then when you park the car and open the door, Xiaoyi will take the initiative to remind you.
There are only a few manufacturers in the market that can achieve "real" intelligent interconnection, and the uniqueness of the advantages of this set of Hongmeng intelligent cockpit 3.0 of AITO M5 intelligent driving version is very obvious.
Can't fault it
Yes, that's right, how can the success of a model only depend on intelligence? Its endurance and handling still need to be highly rated in the traditional evaluation system.
AITO M5 Intelligent Driving Edition is divided into two versions, pure electric and extended range, all based on the HUAWEI DriveONE pure electric drive intelligent platform, and the cruising range can reach up to 1425km under the CLTC comprehensive working condition of full fuel and full charge.
And in terms of performance and handling, don't worry.
The pure electric four-wheel drive version has a total power of 365kW, and the acceleration per 100 kilometers is 4 seconds, and the reference fuel model is basically the level of the Porsche Macan GTS 2.9T. However, with the blessing of advanced intelligent oil-cooled motors, the AITO M5 intelligent driving version can achieve 15 times of repeated acceleration from 0-100km/h without attenuation, while the industry generally has 7 times.
At the same time, the suspension of the AITO M5 intelligent driving version adopts the front double wishbone and rear multi-link independent suspension, which can also be said to be the same structure as Porsche. The most important thing is that it adopts a full hydraulic bushing connection in the rear subframe, which is relatively different from the mainstream rubber bushing in the industry, and the hydraulic bushing can provide 4-5 times the damping angle in a certain frequency range, which plays a better damping effect.
Therefore, AITO M5 Smart Driving Edition is like a "hexagonal" warrior with bursting muscles and yoga at the same time, which does a good job in places that are easy for users to perceive, and at the same time, it also has a close performance in traditional dimensions such as endurance and control.
And in the ring, everyone's most troublesome opponent is this kind of endurance, explosive, and even Brazilian jiu-jitsu fighters, both rigid and soft, soft and hard do not eat!
User-centric
No matter how far the technological empowerment of enterprises in production capacity and products goes, the root is still user-oriented.
However, it is not easy to maintain user reputation, "silly is good for users", what is needed is not a simple profit, but a long-term investment.
Long-term investment is the advantage of AITO, such as more than 20 billion yuan of investment in the field of new energy vehicles, such as building a talent system and introducing outstanding talents with BBA luxury brand or joint venture brand background...
And, of course, a longer line of services and benefits.
For example, recently, AITO intends to launch a new CARE service strategy, the "C" of which is "user-centric", in the words of Cialis Vice President Combo: "AITO attaches great importance to improving user service experience." At a time when the global service concept has leapt to 'software-based' active services, AITO will lead everyone into the era of smart car service 3.0. It can be expected that in this strategic guide, the specific rules for the three exclusive rights and interests of "worry-free use of car", "selection courtesy" and "service co-creation" will be introduced.
On the surface, everyone may see the intuitive AITO speed of asking boundaries, but the core behind the depth is the consistent "user-centric" concept. Zhang Xinghai, chairman (founder) of Cialis Automobile, once said: "In the era of software-defined vehicles, in line with the concept of serving users wholeheartedly, the cooperation between Cialis Automobile and Huawei will become deeper and deeper, bringing more and better products to users and creating more value." ”
This not only shows that the core concept of user-centered of Cialis Auto has risen to the strategic level, but also means that this concept will run through the entire value chain of AITO's intelligent manufacturing, strict quality control, and service experience. Looking back at every step of AITO's development, it all confirms "user-centric".
It is the continuous long-term investment of Cialis Automobile, which not only allows us to see the AITO speed that refreshes the industry standard, but also sees the speed behind it - a Cialis car that is not what it used to be.
epilogue
To this point, you will find that Cialis cars can do "yogic muscular" hexagonal warriors in terms of products. Our strength in factory efficiency and accurate production and sales planning has helped create "AITO Speed". At the same time, the entire service principle of user-centricity will allow users to get long-term updates in the pre-sales and after-sales experience, and even the common and new car experience of vehicles.
Therefore, products with strong advantages, efficient production capacity of processing plants, and even in user reputation have formed a relatively fixed triangular relationship. The three of them reinforce each other, and this spiraling state is difficult to break.
The scary thing is not only that the wolf is coming, but that it is also accelerating, and the constantly consolidating front of Cialis cars is pulling out.
And I am very much looking forward to the AITO M5 intelligent driving version that has been delivered.