Hubei Daily News (reporter Wenjun, correspondent Kan Haizhou) On the morning of October 14, the 3rd Hubei Geographical Indication Conference and Brand Cultivation Innovation Competition organized by the Hubei Provincial Intellectual Property Office ended in Enshi Prefecture.
After the city-state primary selection, brand cultivation training camp, semi-finals and finals, the 97 participating projects finally decided 10 geographical indication gold awards such as "Caidian Lotus Root, AnluPi Egg, WujiataiGong Tea, Fangxian Shiitake Mushroom, Red An amaranth, Enshi Selenium Tea, Xiaogan Hemp Sugar, Chibi Green Brick Tea, Lichuan Rhubarb, Qianjiang Shrimp And Rice", "Laifeng Vine Tea, Macheng Fu BaiJu, Jingzhou Fish Cake, Xiaochang Blood Peach, Xiangyang Kohlrabi, Zhijiang Agate Rice, Daye Embroidery, Yunxian Oil Olive, Juwan Kohlrabi, Lichuan Lettuce", etc. "Bailizhou sand pear, Zhijiang cloth shoes, Dawu green tea, public security grapes, Yuan'an yellow tea, Zaoyang yellow wine, Yiduyi black tea, Suizhou shiitake mushroom, Gongshui white grapefruit, Nanzhang soil honey" and other 77 geographical indications of excellence awards. This competition is a concentrated display of the work results of geographical indications in our province and the unique charm of geographical indications, and fully demonstrates the brand image of geographical indications in Hubei.
It is understood that since 2019, the Hubei Provincial Intellectual Property Office has taken the lead in holding competition activities with the theme of "geographical indications", pioneering the introduction of venture capital institutions, e-commerce and live broadcasting platforms into the cultivation of geographical indication brands, and building a bridge for the transformation of "green water and green mountains" to "jinshan yinshan". At present, the competition activities have been held for three sessions, and a total of 325 projects have taken advantage of the east wind of the competition and actively explored the market, which is more and more familiar and loved by consumers at home and abroad. Hubei Geographical Indications Conference and Brand Cultivation Innovation Competition has become a communication platform for Hubei geographical indication brands, a display stage for geographical indication characteristic goods, and an industry event for the majority of geographical indication practitioners to exchange collision ideas and release the potential of cooperation.
Zhou Dewen, director of the Provincial Intellectual Property Office, said that in the next step, efforts will be made to strengthen the top-level design, better play the role of the joint meeting mechanism of the provincial joint conference to promote the construction of a strong brand province, and promote the formation of a strong joint force for the construction of a strong brand province in various localities and departments. Take the initiative to dock the regional layout of the province and the development of key industrial chains, and give play to the economic efficiency of trademarks and geographical indications. Severely crack down on all kinds of trademark violations and accelerate the creation of a good business environment. Optimize trademark brand services, and effectively do a good job of trademark brand "shop small two". Increase publicity and popularization, and enhance the brand awareness of trademarks for the whole people.
Hu Chaowen, secretary of the Enshi Prefecture Party Committee, said that Enshi Prefecture will take the final of the Third Hubei Geographical Indication Conference and Brand Cultivation and Innovation Competition as an opportunity to conscientiously learn the good experience, good practices and good examples of sister cities and states, give full play to the role of intellectual property rights in guaranteeing and supporting high-quality development, develop, protect and use geographical indications well, comprehensively promote the trademark brand strategy, and use the brand to help rural revitalization and high-quality economic and social development, and make new contributions to Hubei's green development growth pole.