"You taste it, let's eat this Qintai watermelon with confidence, it's not sweet and doesn't want money." On the evening of July 1st, at the watermelon agricultural sales service point of the Binzhou Grand Theater, Xu Shiqing from Beixiaozhao Village, Qinhuangtai Township, said happily while busy calling melons to citizens. "Thanks to the township government, which helped arrange this stall, not only the price is good, but the melons are also sold very quickly."
In the urban area of Binzhou, many citizens found that many communities and markets had appeared with "Qintai" watermelon designated point sales signs. In order to solve the problem of sales difficulties for melon farmers, Qinhuangtai Township jointly docked with the Urban Management Law Enforcement Bureau to carry out the "Party Building Joint Construction Watermelon Helping Farmers" activity.
Qinhuangtai Township is located in the lower reaches of the Yellow River, sandy soil, suitable climatic conditions, especially the use of Yellow River water irrigation, the watermelon grown is large, sweet, nutritious, storage and transportation resistant and famous, by the China Green Food Development Center recognized as green food, in Lubei area and even the province enjoys a high reputation, known as the "hometown of watermelons" reputation.
The watermelon planting area in Qinhuangtai Township is about 10,000 mu every year, and after entering July, a large number of concentrated sales are concentrated.
It's not easy to grow melons, and it's even harder to sell. According to Li Tao, deputy secretary of the party committee of Qinhuangtai Township, the annual sales methods of local melon farmers are nothing more than two forms, selling in the fields, you need to have middlemen, so that the price will be lower; Then there is a street stall in the city, which will be easily punished for occupying the road; Once the concentrated ripe watermelons are unsold and hoarded, melon farmers will lose a lot.
And how to help melon farmers sell watermelons? It has become one of the "key tasks" of the party committee and government of Qinhuangtai Township.
"We communicate with relevant departments, taking into account the benefits of farmers, convenience and city appearance management, and take into account the management of party building and joint construction· Watermelon Helping Farmers", scientifically standardize the setting of watermelon convenience sales points, and finally found the 'optimal solution' while helping melon farmers increase income, facilitate citizens to purchase and ensure the appearance and order of the city. We draw a unified 'watermelon map' along the whole city, standardize the allocation of points, uniformly display signboards, awnings, garbage cans, food bags, fair scales, etc., and standardize the organization of sales. Zhang Shuo, secretary of the party committee of Qinhuangtaixiang, said.
"Boss, how can you sell watermelons, pick me two watermelons." "Okay, wait a minute, I'll be right away!" At the Wanghai Garden sales point located on the 12th Road of the Yellow River, nearby citizens are constantly asking for prices to buy melons, Ren Yanxing, a melon farmer from Renma Village, Qinhuangtai Township, is busy greeting customers, and this is already the third car he sold today, "The government has really helped us a lot, and now that we have a temporary sales point for the convenience of the people, we can finally sell melons with peace of mind, no longer have to fight guerrilla, not only sell quickly, but also the price is good." ”
At the sales points, a group of volunteers wearing red vests were busy helping melon farmers sell watermelons. This is the "Qin Heart for the People" volunteer service team established by Qinhuangtai Township to help melon farmers sell melons.
"We set up a WeChat group to let nearby residents join the group, facilitate their purchases, and do our best to help melon farmers sell melons." Volunteer Li Xinjun introduced that in the past few days, through group messages, friend circle pushes, contact with friends and other online and offline forms of vigorous publicity and promotion, became a "melon seller".
"I just bought it here the day before yesterday, it's very sweet, it's on the doorstep, and it's two steps away." Ms. Wang, who is choosing melons, said that going to the supermarket or market is far from home, carrying back and forth, and the price is relatively high, "With this point, buying melons is close, fresh and delicious." ”
"In order to maximize the benefits of melon farmers, we have solved the problem of melon farmers selling melons by setting up temporary sales points, realized the direct connection between the 'land' and the market, solved the problem of product sales and price, and increased farmers' income." Zhang Shuo, secretary of the party committee of Qinhuangtaixiang, said.
Correspondent Zhang Zhigang