Since the 7th, about 12 million high school students across the country have finally ushered in the first big test of their lives. "Purple belly pair", "Koko milk"... Jingdong big data shows that since entering May, the sales of Jingdong's "Lianzhong Sanyuan" exam special stationery suit and "Confucius Temple Blessing" exam suit have doubled month-on-month; the sales of the college entrance examination concept's qipao have increased by nearly 29 times month-on-month since May; the sales of Dingsheng cake have increased by 5 times month-on-month, of which the sales volume of jiangsu, Zhejiang, and Shanghai provinces and cities accounted for 61.5% of the country; in addition, the graduation trip after the exam is also being arranged, and the number of parent-child family ticket bookings in mid-to-late June has increased by 238% year-on-year... "College entrance examination economy" seems to have arrived ahead of schedule.
The examination room is full of preparations for battlefield logistics
Learning, psychological equipment to do enough, material logistics is to ensure all aspects, Jingdong Big Data Research Institute specially locked the candidate's parent group (hereinafter referred to as the "test taker"), analyze their recent "test take" related consumption. The data shows that parents now pay great attention to arranging scientific meals for their children, supplementing nutrition, and ensuring the rapid energy supply of the brain.
The study found that the amino acid pu of meat, eggs and milk is close to the amino acid pu of the human body, rich in essential amino acids, and the phospholipids (lecithin, brain phospholipids) and cholesterol in the lipids are essential substances for brain memory function. According to Jingdong big data, in recent years, every May to June, the sales of aquatic products, livestock and poultry meat, eggs and dairy products of the test taker population have increased to a certain extent month-on-month, and the sales of meat, eggs and milk in May this year have increased by about 80% compared with April; in addition, fruits and vegetables are rich in various vitamins and minerals, and grains and grains are rich in B vitamins, which can regulate the mental state of candidates and improve sleep quality. Sales of these products increased by about 130% month-on-month in May.
Experts suggest that candidates eat 12 kinds of food every day, 25 kinds of food types per week, try to choose foods that are easy to digest, ensure the hygiene and safety of food, and cook in a simple and light way, in addition to paying attention to rest.
In addition to nutritious meals and rest, equipment is also important. Many domestic stationery brands have launched test stationery, such as the "Lianzhong Sanyuan" exam special stationery set, "Confucius Temple Blessing" exam suit, etc., with excellent quality, easy to carry, and with auspicious big red and lucky bags, these goods have doubled in sales since May, especially since entering the "Jingdong 618, 18th Anniversary Celebration" promotion, 1-day sales have increased by 3 times month-on-month. The user comments section is also a blessing in the air:
"The workmanship is very exquisite, the key is that the Confucius Temple prays for blessings and means good luck, hoping to bring good luck to children."
"I hope that my immediate college entrance examination can even be three yuan (solution yuan, hui yuan, yuan yuan: outside the number of words), three can be good, come on ↖ (^ω^)↗!"
Here's another user who might like it too much:
"I bought three sets, and I guess I've had enough exams in my life."
Starting from the "head", energy and knowledge are filled together
No matter how well equipped you are, your mind is more important. Since entering May, related nutrition products have increased significantly month-on-month, and they are younger and more attractive in packaging or design.
For example, a big-name dairy manufacturer in China launched the "College Entrance Examination Question Milk" version 2.0 this year, which is sold in the form of a blind box, including 8 disciplines + 3 subject blessings + 1 Confucius Temple blessing hidden model, which is freely combined into 5 blind boxes, which contain "liberal arts cattle", "science cattle" and various interesting bets on language, politics, history, and chemical biology. During the Jingdong 618 period, it sold well throughout the country, especially in Guangdong, Shandong, Zhejiang and other provinces, and was jokingly called "Keke Milk" by users:
"I hope that with the blessing of the Confucius Temple, the milk blessing will give good results in all subjects of the college entrance examination." Wishing all candidates in the Class of 2021 the Title of the Gold List! ”
But I didn't expect that this would also be overturned:
"Only science? Originally wanted to give the child a surprise, there is no liberal arts after unpacking, so disappointed..."
Blind Box: Blame me?
In addition, the sales of healthy brain supplements increased by 99% month-on-month, such as six walnut college entrance examination refueling tanks, Prolife New Zealand Zhisheng Brain Supplement (Taurine, Brain Biopsin DHA) tablets, which are the most popular in Hebei, Zhejiang, Fujian and other provinces.
"Watching the next door family bully eat this every day full of passion, his mother said that the probability of being admitted to Jiaotong University is very large, looking super envious, I also prepared this for my little ancestor in advance."
"The idea of doing the question is obviously clearer... Each month there is a twenty- to thirty-point increase in the mock exam, which is very impressive. ”
Some netizens joked with the post: ... It is recommended that this student eat a year in advance, and you can increase two or three hundred points by the college entrance examination.
However, experts solemnly suggest that supplements are not drugs, and all kinds of nutrition needed by children can be satisfied through diet, and generally do not need major supplements or long-term supplements. In general, the daily diet is balanced and balanced, so that the combination of work and leisure, Zhang Chi has a degree, that is, you can relax and meet the exam in a good state.
The most promising provinces: Liaoning, Hebei
In recent years, many female teachers and mothers of test takers before the college entrance examination will buy qipao, which means "victory in the flag" and cheer for students and children. The sales volume of the qipao of the concept of Jingdong on the college entrance examination has increased by nearly 29 times month-on-month since May, sichuan, Shaanxi, Hunan, Henan and Hubei have led the way, and it seems that this year's college entrance examination can see the red qipao show outside the field. Red symbolizes festivity and smoothness, and mothers wear cheongsam, which is full of rituals.
It is said that there are also many mothers wearing cheongsam, and they will also hold a sunflower in their hands, which has been popular in the past one or two years - holding a sunflower in their hand means "winning the championship in one fell swoop", and it seems that the mothers outside the field are also "competing" with each other.
In addition, there are also many interesting customs in various places, cheering up the college entrance examination students through "various postures".
Speaking of which, who else has an advantage over northeasterners? Last year, "Purple Belly Win", "Purple Belly Cheng", "Purple Belly Pair" (Purple Panties) were popular, and even big brands such as Lansha also launched "Every Exam Must Meet" Big Red Hook Panties.
Since May this year, the sales of purple underwear have increased by 18 times, of which the northeast has won more than 30% of the country's sales, especially Liaoning province alone accounted for 21%. Purple panties are also quite popular in Sichuan, Hebei, and Hubei, and it seems that this stem is another major contribution to the people of the whole country in the three eastern provinces after the sketch.
It is also true that even the underwear did not expect to have such a great ability. I believe that many college entrance examination students are also happy and full of morale when they wear this underwear with such rich and good wishes.
However, the Yangtze River Delta is not convinced: the harmonic terrier is nothing, we have the ancestral trick - Dingsheng Cake. According to legend, this is the Southern Song Dynasty Suzhou people for Han Shizhong's Han family army to go out to encourage the soldiers and special, its color is light red, soft and sticky, with a sweet bean paste flavor, the cake has the word "Dingsheng", and then it is called "Dingsheng Cake", which is the traditional famous spot in Jiangsu, Zhejiang and Shanghai.
Since Jingdong 618, the sales of Dingsheng cake have increased by 5 times month-on-month, of which the sales volume of Jiangsu, Zhejiang, Shanghai and Shanghai provinces and cities accounted for 61.5% of the country, no wonder the candidates there are so powerful. Guangdong, Hebei, Liaoning sales followed, Hebei and Liaoning parents so many prongs, it seems that they are most eager for their children's gold list title ah!
Of course, Xiaobian should also remind that the meaning of the above is to ask for a "good jackpot", add some sense of ceremony to the college entrance examination, and pin the child's good wishes for success, but must not increase the psychological burden of the candidates, and it is more conducive to playing lightly.
Fight hard, young people, you can wave after the exam!
The two to four days of exams pass quickly, and there is a lot of time after the end of the college entrance examination, and you can finally let go of yourself! Candidates refer to the various wishes after the test as the "wishing wall".
Many people will choose a graduation trip. According to JD.com data, the number of hotel bookings has increased recently, with stay orders in mid-to-late June increasing by 371% year-on-year; parent-child family air ticket bookings increasing by 238% year-on-year; park ticket bookings increasing by nearly 5 times year-on-year; parent-child family bookings accounting for 43.7% of holiday routes; Beijing, Chongqing, Chengdu, Xi'an and other cities with significant growth in travel crowds; Sanya, Chengdu, Hangzhou and Shanghai becoming the most popular destinations.
In addition, the various rewards on the "Wishing Wall" have also become popular, just in time for the "Jingdong 618, 18th Anniversary Celebration" promotion, the projector sales of the candidates increased by 5 times month-on-month, and the sales of tablets, mobile phones, and game consoles also increased by 30%, 37%, and 99% month-on-month, it seems that students really have to relax after the end of the college entrance examination! By August and September, as new college students gradually enroll, the sales of computer and notebook related products will usher in a wave of consumption peaks.
Of course, this also needs to be exchanged for hard work. Last year's candidates left a message under the new game console category:
"Say yes to dad, (admitted) one to buy a laptop, two to buy a game console, three noise-canceling headphones, four ... Fortunately, I worked hard, otherwise the prize would be a learning machine... Cheers for the 2021 students! "How to prepare carefully, let go of the burden, and deal with it calmly."
Finally, I wish the majority of candidates that there are stars in their eyes and mountains and seas in their hearts, and from now on, they will take their dreams as horses and live up to Shaohua.
Yangzi Evening News/Purple Cow News reporter Xu Xiaofeng
Source: Purple Cow News