Rave reviews, box office reversed, but the rating dropped 0.5, is "Disappearing Her" a bad movie?

"Disappearing Her" opened with a score of 7.5, but dropped to 7.0 on the third day of release.

However, the box office of the movie was not affected in the slightest, not only breaking expectations, but also achieving a reverse decline, with a single-day box office continuously exceeding 100 million, and the predicted total box office is also soaring.

I have to say that Chen Sicheng really understands business and the psychology of the audience.

Although the reversals in "Disappearing Her" are a little deliberate, they can be used to make the audience temporarily stop thinking about the logic of the film and immerse themselves in surprise.

When the mind comes to a moment, there is another reversal, which frequently makes the audience change from thinking it is unreasonable to expecting what reversal will happen next, which is a very flattering behavior, but the audience eats this set very much in the theater.

Easter eggs, in particular, overturn all the logic of the feature film.

It can not only make the film have more interpretation and discussion, but also help publicize and meet the long-cherished wish of the audience and characters to be reunited, killing two birds with one stone.

There are also clips of Ni Ni and Huang Ziqi at the end of the film similar to Ji film, and the attack mode is also conducive to attracting audiences and marketing, so the film's rating will decrease, but the box office will definitely not be low.

So how did Chen Sicheng manage to make a moderate film worth the ticket price? With the help of MacGuffin's fivefold reversal.

At the beginning of the film, Chen Sicheng laid a trap for the audience to jump in, that is, has Zhu Yilong's wife disappeared?

When the audience stripped the cocoon along the mystery, suddenly reversed, Wen Yongshan appeared next to Zhu Yilong, but Zhu Yilong vehemently denied that she was his wife.

But Wen Yongshan was able to tell all the details of her relationship with Zhu Yilong to her marriage, and the hotel staff and monitoring could prove that Wen Yongshan was indeed Zhu Yilong's wife.

At this time, the audience will have the question of "who is lying between Zhu Yilong and Wen Yongshan", and in order to find the answer, they are attracted by the plot direction of the film.

Chen Sicheng also understood that the audience saw the appeal here, and did not drag the mud and water, but accelerated the pace of the film, let Ni Ni appear as Zhu Yilong's lawyer, and told the audience bluntly that this was a bureau laid by Wen Yongshan and asked Jun to enter the urn.

Chen Sicheng then deepened this impression and exerted the Mandela effect on the audience.

For example, the lobby manager of the hotel where Zhu Yilong and his wife lived was paid for perjury, and Wen Yongshan deliberately appeared behind Zhu Yilong and called him "husband", so that the hotel front desk mistakenly thought that they were husband and wife.

There are also Wen Yongshan who forced Zhu Yilong to be angry several times and subjected her to violence, making the audience feel that Zhu Yilong was a victim, and it was Wen Yongshan who carefully planned all this, including the pursuit and killing of the gunman.

But in this process, Chen Sicheng also left some grass snake gray lines that were easy to reverse later.

For example, why is Zhu Yilong so anxious to file a case, always emphasizing that he has no time, Wen Yongshan, why don't they just play with Zhu Yilong for money? Who is Zhu Yilong's wife, that director's girlfriend?

These clues form a dark line that is easy to be overlooked outside the main line, and when all the contradictions accumulate together, the dark line is mainly anti-customer, and the very sudden unexpected will definitely surprise the audience.

Before the truth came out, Chen Sicheng made another small reversal.

Ni Ni discovered Zhu Yilong's secret, he did not know everything about the lawyer, he said everything, and there were still many truths that were not revealed.

The case of "disappearing her" seems to be about to be reversed immediately, making the multi-person situation with solid evidence become Zhu Yilong's biggest suspicion, and he staged himself to catch himself.

But the director quickly dispelled this idea of the audience, allowing Zhu Yilong to have a near-perfect explanation, and Ni Ni and the audience in front of the camera were convinced.

This misguidance and shift of perspective is still to strengthen the Mandela effect, so that the audience's thinking will not turn to other intersections, and has been stopping at the thinking that Zhu Yilong is a victim.

Until the end of the film, the mystery was revealed, Wen Yongshan they were indeed a gang crime, deliberately let Zhu Yilong fall into it.

The audience thought that the story had been developing according to their own ideas, but at this time the film really began, and was about to usher in a biggest reversal, pushing down all the previous ideas.

This kind of audience thinks that they are bystanders, but the contrast between Chen Sicheng actually being pulled into the authorities will surprise the audience, because the perspective of God is no longer there, replaced by a sudden scam.

In other words, in "Disappearing Her", Chen Sicheng is playing hide-and-seek with the audience from beginning to end.

Leave some clues for them to ponder, the direction that can be guided is often wrong, and whenever the audience is still struggling with whether they guessed wrong, the next suspense follows.

The twists and turns of deconstruction make the audience relentlessly search for answers, fall into one trap after another set by Chen Sicheng, and be confused by one reversal after another.

It's just that the last ten minutes are not handled well enough.

This kind of relying on the final completion of all the details, to a shocking reversal surprised the audience, but the script structure with little foreshadowing in the early stage is the embodiment of the screenwriter's insufficient ability.

At the same time, it is also a lazy behavior, deliberately hiding the biggest reversal at the end of the film, ignoring the problem of logical self-consistency, and learning from Hitchcock in order to achieve the effect of playing with the audience.

But this arrangement is too deliberate, more like a set of templates.

The director's use of narrative trickery is not in place, and the method of concealing and misleading certain characters and certain things from the audience is not smart.

When Ni Ni and Zhu Yilong fled to an abandoned building, saw the newspaper on the wall, combined with Zhu Yilong's explanation, and Ni Ni's many just appeared and easily solved the mystery, many viewers probably already guessed the ending.

This makes suspense films lose the fun of guessing, after all, the fun of suspense films lies in letting the audience's questions hang, constantly guessing but never getting answers, and the stone in the heart may not necessarily land until the last moment.

This narrative method should use the narration method in the development of the plot to specifically avoid the important and mislead the audience, and use the audience and the film to connect with the only channel through the director's narration, and make a fuss on the channel.

Obviously, the director did not build this channel well, he turned the channel into a transparent platform, threw everything to the audience, and explained everything clearly, without leaving white space, only the assembly line.

In addition, Wen Yongshan's acting skills are too bad to support the role that should be the finishing touch.

The lines and performances are very embarrassing, a character with a deep city government is played by her extremely superficial, without the slightest sense of substitution, suspense films must use good actors, otherwise the quality of the finished film will be greatly reduced.