On June 9th, the summit forum of "AIGC Application Era and Design Professional Transformation" and the inaugural meeting of the second special committee (hereinafter referred to as "AIGC Summit Forum") were held at the headquarters of Fuzhou NetDragon Network Technology.
It is reported that this AIGC summit forum is hosted by the Network Technology and Intelligent Media Design Professional Committee of the National Computer Basic Education Research Association of Colleges and Universities, the virtual teaching and research office of "digital media art" of the Ministry of Education, and organized by the School of Animation and Digital Art of Communication University of China and NetDragon Network Company. At the meeting, Liu Jian, Deputy Director of Fujian Provincial Department of Education, Huang Shaohe, Director and Editor-in-Chief of Straits Metropolis Daily, Huang Xinyuan, President of the National Computer Basic Education Research Association of Colleges and Universities and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, and Lv Xin, Director of the Network Technology and Intelligent Media Design Committee, attended and delivered speeches. The second council of the Network Technology and Intelligent Media Design Professional Committee of the National Association of Computer Basic Education in Colleges and Universities was officially established during the forum.
At the summit forum, experts and scholars from Tsinghua, China Transmission, Beihang, Beijing Institute of Technology, Tongji, Beijing Normal University, Jiangnan University, Xi'an Academy of Fine Arts, Media, M.U.S.T., and representatives of Chinese and foreign technology enterprises such as Tencent, Baidu, iFLYTEK, Xiaomi, Megvii Technology, Xiaoice Company, NVIDIA, Microsoft, Stability AI and other Chinese and foreign technology enterprises jointly conducted in-depth discussions on topics such as the relationship between AI and creative industries, and the impact of AI on the field of education. More than 100 master's and doctoral students in the field of design and AIGC attended the conference.
First of all, the sharing and presentation of the speakers:
Integration of production, education, research and innovation to promote the digitalization of culture
Liu Jian, member of the Education Working Committee of the Fujian Provincial Party Committee and deputy director of the Provincial Department of Education
Liu Jian, member of the Education Working Committee of the Fujian Provincial Party Committee and deputy director of the Provincial Department of Education, said in his opening speech that the rapid development of AIGC technology has brought profound impact and extensive opportunities to the field of design education. He raised several questions that needed to be studied and pondered: How can we maintain the effectiveness of design in cultural transmission in this sea change? How to balance global vision and local characteristics, and realize the unity of abstraction of cultural concepts and the figuration of design practices? He pointed out that in this context, we need to promote the deep integration of "production, education, research and innovation", realize the cultural digitization strategy through new thinking, new methods and new models, and realize digital China and cultural power.
The "Million Digital People Program" benefits the people
Huang Shaohe, president and editor-in-chief of Straits Metropolis Daily
Huang Shaohe, president and editor-in-chief of Straits Metropolis Daily, said in his speech that AI technology has reconstructed the rules of the public opinion field, and the public opinion ecology, media pattern and communication methods have undergone profound changes, which also made media people think more deeply about how artificial intelligence affects the traditional production chain of media and how to promote a new paradigm of development. He revealed that Haidu News will cooperate with research institutions and technology platforms this year, relying on 14 million fans to launch the "Million Digital Human Plan", through technology inclusion, so that ordinary people can have a "digital human avatar" with a low or even zero threshold, so that ordinary people can truly feel and participate in the torrent of the era of metaverse technology development.
Cultivate a team of teachers and cultivate talents accurately
President of the National Association of Computer Basic Education in Colleges and Universities,
Huang Xinyuan, Secretary of the Party Committee of the School of Animation and Digital Arts, Communication University of China
Huang Xinyuan, President of the National Computer Basic Education Research Association of Colleges and Universities and Secretary of the Party Committee of the School of Animation and Digital Art of Communication University of China, introduced the historical origin of the National Computer Basic Education Research Association of Colleges and Universities and the background of the establishment of the special committee. He said that in recent years, the mainland's intelligent media ecology has developed rapidly, and the cultural and creative industry is quietly experiencing a profound change in the entire industry chain, and hopes that the new special committee can continue to focus on needs, serve teachers, and accurately provide high-quality scientific research services and talent support for related industries.
Lv Xin, Director of Network Technology and Intelligent Media Design Committee
Professor Lv Xin, newly elected Director of the Network Technology and Intelligent Media Design Committee, said that the rapid rise of generative AI is promoting the leap of AI from recognizing and perceiving the world to understanding, generating and creating the world. It is bringing a new paradigm for the storage and use of human knowledge, a new model of human-computer interaction and digital content generation, and a new way of human-computer co-creation and personalized education. In the future, the special committee will strive to "break the wall", "empower" and "share". Integrate high-quality resources from the business community and academia to promote the flow of high-quality education and talent resources from both sides; Instantly summarize and refine cutting-edge industry and academic knowledge, create systematic professional courses, and empower teachers' professional development; Through industry sharing meetings, academic forums, workshops and the creation of learning platforms such as "Sponge Classroom" and "Dried Fruit Academy", high-quality scientific research and educational content can be shared by the society.
Here's what the keynote takeaways were:
NetDragon Liu Dejian: AIGC inspires unlimited creativity and new aesthetics
(Dr. Dejian Liu, Chairman of NetDragon Networks, delivered a keynote speech with AI avatars)
Liu Dejian, founder and chairman of NetDragon Network Holdings Co., Ltd., expert of special allowance of the State Council, professor-level senior engineer, and chairman of the International Smart Learning Environment Association, said that the rapid development of AIGC has led us into the era of AI-driven creative explosion. How to spare no effort to embrace and promote AIGC, so that more enterprises and individuals can learn and enjoy the empowerment and dividends brought by AIGC, is not only the goal of this summit, but also the direction that everyone needs to pay attention to and discuss for a long time in the future. He said that AIGC has been widely used in NetDragon's games, digital education and other research and development, and it plays a huge role in design, education, digital twin and other fields. "Through the collaboration between humans and AI, we will enter a creative field of endless possibilities, exploring innovations and aesthetics far beyond previous imagination."
Xiaoice company Xie Wenyan: The next 15 years belong to generative artificial intelligence and digital humans
(Xiaoice Xie Wenyan, Director of Strategic Cooperation of the Company, delivered a keynote speech)
Xie Wenyan, Director of Strategic Cooperation of Xiaoice Company, introduced the latest progress and achievements of Xiaoice company in cutting-edge technology fields such as large model, AIGC, and AI Being from four aspects: "origin, cognition, exploration and future".
Xie Wenyan cited the views of Turing Award winner Yang Lekun at the 2023 KLCII Conference, saying that artificial intelligence faces three major challenges: one is the world model, the second is Reasoning Learning, and the third is based on the large model, which understands complex tasks and splits them into simple tasks and then processes them in layers. And on the third point, Xiaoice has already made many attempts.
At present, the products and solutions that have been implemented by Big Model, AIGC and AI Being can be divided into three categories: the first category is enterprise-oriented, injecting intelligent computing power and large model capabilities into existing platform-level products to provide services in various To B scenarios. Represented by Microsoft Azure + OpenAI, Amazon's Bedrock + Titan, Ali's Lingjun + Tongyi Qianwen, it is clear that it is necessary to continue the advantages of the cloud computing era and first earn money from selling water.
The second category is for end users, providing an upgrade experience for existing products. Representatives are Microsoft's New Bing+GPT4, Google's Google+BARD, Ali's DingTalk + Magic Wand, Byte's Feishu + MyAI, Kingsoft Office's WPS+WPS AI, etc.
The third category is for enterprises and end users, providing artificial intelligence digital humans based on large model bases and with a variety of AIGC capabilities, which have the characteristics of interaction, emotion, vivid nature and diversity, and can become the first entrance for each end user to obtain knowledge, services and emotional companionship in different intelligent devices, intelligent interfaces and scenarios. Represented by Xiaoice's XLLM+AIGC toolset + AI Being.
"From the perspective of the development of the underlying technology, with the significant reduction of hardware computing, storage, and network costs, the cost of AI chips greatly reduced, and the significant reduction and lightweight of large models, developers can be more usable, the prompt layer is easier to use, and end users are more loved." Then the production and manufacturing costs and applications of digital humans will reach a critical point, so that everyone can have their own digital avatar in the future, and the future will come. Xie Wenyan said that the past 15 years belong to cloud computing and mobile Internet, and the next 15 years belong to hybrid heterogeneous intelligent computing power, large models, AIGCs and digital humans, and a new era of intelligence is coming.
Love and courtesy: usher in the era of multimodal large models
(Ai Youli, algorithm director and chief researcher of Megvii Technology Cloud Service Business Unit, gave a keynote speech)
Ai Youli, algorithm director and chief researcher of Megvii Cloud Service Business Unit, gave an in-depth explanation of the basic algorithm principles and application directions behind AIGC from four aspects: generating text, generating images and videos, graphics and text, generating music and multi-modality.
He said that AI 2.0 is a valuable thing in terms of generating text, equivalent to unsupervised learning, using autoregressive models. In the era of AI1.0, companies need to label a lot of things and find many people, so they lose time. In the AI 2.0 era, manual labeling is eliminated. In terms of generating pictures, there are two well-known methods commonly used: one is GAN that generates images by fighting against neuronal networks, which has good real-time performance; The other is the diffusion model that generates images through diffusion models. In terms of graphics and text, Transformer gradually unifies natural language processing NLP and computer vision CV, which provides the possibility of aligning text with images; At present, in addition to text-guided image generation, there are also image-guided image generation algorithms, such as ControlNet. In terms of multimodality, the secret of multimodality is that the introduction of large models is actually neither text, nor image, nor sound, but the signal of text, image, and sound transformed into a uniform high-dimensional space after alignment, so the input of interlaced graphics and text can be realized.
He pointed out that with the continuous improvement of computing power, language models have developed from the initial model based on probability prediction to the pre-trained language model based on Transformer architecture, and gradually moved towards the era of multimodal large models. "I believe that in the near future, AI is likely to pick up a brush to draw an image of the physical world, and these are achieved by generating machine instructions."
StabilityAI Yizhou Zheng: Curiosity is the driving force behind the new community paradigm
(Keynote speech by StabilityAI Technical Product Director)
Yizhou Zheng, Director of Technical Product of StabilityAI and contributor to open source projects such as Disco Diffusion, gave an in-depth introduction to the changes brought by the cross-modal open source basic model to the community paradigm.
He believes that the basic model of cross-border, inclusive, and open source has changed the paradigm of the community. Models that break the boundaries between text and images, and cross-professional and interdisciplinary communities allow generative AI to "cross-border" and break the circle; The easy-to-use model lowers the threshold of visual communication like never before, "inclusive" to the public; The transparent approach, usability for everyone, full open source and simple "open source" model for scaling have made the ecology more prosperous than ever. He also discussed the relationship between individual participants and AI in the community in the new era, as well as the dynamics among community members. Community members and AI form "group creativity" and "group intelligence" to promote the development of the field together.
Zheng Yizhou said curiosity is the driving force behind the new community paradigm. How to maintain curiosity and put it into this field is the next question to think about.
NVIDIA Ho Exhibition: Generation intelligence or the next generation of artificial intelligence
(Keynote speech by NVIDIA China Omniverse Lead He Zhan)
NVIDIA China Omniverse Lead He Zhan elaborated on the transformation of digital content production in the era of LLM large-scale language model and generative AI and technology integration from the aspects of core technology, development trend and landing achievements. At the same time, the latest advances in the computer graphics image level and the possible form of the next generation of artificial intelligence - embodied intelligence are introduced.
He Zhan believes that the significance of developing artificial intelligence is that it can enable machines to benefit human beings, assist in handling affairs, and improve productivity; Going further, AI can create and advance scientific research. And the premise of all this is that for machines to understand human society, to do this, what is needed is embodied intelligence. "Embodied intelligence is simply the brain plus the body of AI. It can interact with the environment in which we live to exhibit intelligent behavior. He believes that the body of AI is not the most important, the core should be to develop the AI brain, open up the human-computer interaction mode, so that AI can actively perceive the physical world, and the anthropomorphic thinking path can achieve the behavioral feedback expected by humans. Machine vision and multimodal models are the two keys to unlocking this world.
In the face of the challenges of the new era of AI, He Zhan put forward three suggestions, he said, we must first enhance our physique and understand AI with a clear mind; Secondly, we must continue to learn and improve, understand cutting-edge technologies and tools; Finally, always maintain the creative ability of human beings, to constantly explore and discover new "oases".
Cai Su, Beijing Normal University: AI+AR innovative education paradigm
(Keynote speech by Cai Su, Associate Professor, Faculty of Education, Beijing Normal University)
Cai Su, associate professor of the Faculty of Education of Beijing Normal University, gave a speech entitled "Thinking and Practice on the Impact of ChatGPT+AR on the Education Field", focusing on the era of artificial intelligence. It explores the direction and trends of change in the field of education, and how we should cultivate the next generation of future talents.
Teacher Cai Su used practical cases and on-site interaction to vividly explain the impact and innovation of AI on the education paradigm. First, he ended up with "How do you spend three days on a desert island in the Pacific Ocean with a dragon and a robot cat?" The topic shows the comparison of the results of the sixth graders' real writing and multiple large model writing. Teacher Cai believes that "AI is impeccable in writing techniques and sentence formation, but its words lack personality and emotion." Secondly, Mr. Cai demonstrated the interactive experience of Li Bai, an AR digital human from the VR/AR+ Education Laboratory of Beijing Normal University, after accessing ChatGPT, showing the possible scenarios of future education.
Cai Su pointed out that the pure acquisition of knowledge in the AIGC era is no longer enough to compete with artificial intelligence, and we need to cultivate talents with independent thinking and correct value judgment ability; On the other hand, teachers need to accept new things, new technologies, make good use of new technologies, rather than rejection and fear, and avoid being eliminated by the times; More importantly, education needs to pay more attention to the quality of learning, and pursue "difficult and deep, less and fine" learning to cultivate students' spirit and resilience to explore the unknown world.
iFLYTEK Jingwen:
(Keynote speech by Gao Jingwen, General Manager of iFLYTEK Virtual Human Business Department)
Gao Jingwen, General Manager of iFLYTEK Virtual Human Business Department, introduced in detail the innovative application and achievements of iFLYTEK's new technologies in the field of virtual digital humans in recent years based on the big model of iFLYTEK Spark Cognition.
Gao Jingwen introduced that text analysis, language understanding, knowledge question and answer, logical reasoning, mathematical ability, code ability and multimodal ability are the seven capability dimensions of general artificial intelligence summarized by iFLYTEK, and it is also the direction of continuous optimization and upgrading of Xinghuo's cognitive big model. At present, iFLYTEK Open Platform has opened 559 artificial intelligence capabilities and solutions from "being able to listen, speak, see, recognize, understand and think". Based on the Spark cognitive model, iFLYTEK has expanded solutions such as English speaking sparring, intelligent in-vehicle assistant, and virtual digital employee.
Specific to the virtual digital human solution, Gao Jingwen said that based on the empowerment of iFLYTEK's AI technology, the virtual digital human has realized the automatic construction technology from voice to image. She pointed out that the three major demand scenarios of virtual digital humans are virtual robots (such as virtual customer service, virtual welcome, virtual assistant), digital avatars, and virtual idols, and the key points and points of creating an IP image that can be personalized, disseminated, interacted with, and taken away include: telling a good story to make a brand, refining symbols to push products, doing a good job in user communication with a new interface, and doing a good job in brand ecology through endorsements and peripherals. At present, iFLYTEK AI virtual humans have been widely used in media, finance, smart cultural tourism, enterprise digitalization, smart government affairs, IP operations and other fields.
Xiaomi Liu Jing: AIGC calls for "people-oriented" intelligent design
(Xiaomi AI Experience Design Director Liu Jing gave a keynote speech)
Liu Jing, Director of Xiaomi AI Experience Design, started from the "people-oriented" user experience, took Xiaomi's AI intelligent assistant design practice as an example, elaborated the key points of intelligent assistant product experience design under the trend of artificial intelligence and digitalization, and shared the impact of design and technology, technology and humanities in future talent training.
Liu Jing took "Xiao Ai classmates" as an example to vividly analyze how intelligent hardware design "makes complex operations into a one-sentence thing" through the method of "throwing problems - solving problems". Through intelligent voice interaction, it penetrates into more scenarios and devices, solves the problem of multi-device collaboration, builds practical functions such as mobile phone voice assistant to make calls, send WeChat, find applications, search for music, weather, schedule, etc., and solves the hybrid interaction problem of GUI (graphical UI) and VUI (voice UI). Explore enabling AI to feel and respond to users' emotions... Liu Jing believes that artificial intelligence is the intersection of science and technology and humanities, AI technology transforms innovative interactive experience, spawns new forms of interaction, when technology leapfrog development, product design will shift from "bold" to "intensive farming", designers need to constantly polish product details, so that intelligent products have a rich and delicate experience.
Liu Jing said that AIGC brings challenges and opportunities. At the challenge level, security issues such as the accuracy of content results are highlighted, and the difficulty of user research and testing has increased, and methods need to be improved. At the opportunity level, high-value content creations are still of high value and will be of higher quality with the blessing of AI, which helps anyone to form creative ideas into pictures, unleashing unlimited creativity. For the talent training in the era of AIGC, Liu Jing believes that designers need to incorporate AIGC into the design workflow as soon as possible, and the education field needs to integrate technical knowledge into the design discipline, focusing on cultivating the four capabilities of talents: the ability to understand technology, the ability to analyze through data insight, the ability to use AI tools, and the ability to combine technology to realize creativity. At the same time, cultivate students' human-centered design thinking from the source of education, so as to be in awe, care for others, make products with humanistic spirit, and create more "people-oriented" products.
AI and NFT artist Song Ting: Art and AI tools are inseparable
(Keynote speech by AI and NFT artist Song Ting)
AI and NFT artist Song Ting introduced the integration of emerging technologies such as AI and blockchain with art from her own creative works, highlighting the strong humanistic power and the creative power of female artists.
As an international top-level digital artist, Song Ting said that for many years, she has been paying attention to the combination of cutting-edge information technology and art native, especially the exploration of human and AI collaboration. She believes that the world we live in is a quadruple of human intelligence, artificial intelligence, the physical world and the digital world, and it is meaningless to dualize digital art and traditional aesthetics. Humans should focus on how to bridge the physical and digital worlds for the better, and designers today should continue to explore digital spiritual lives that resonate with people.
In the sharing of digital art practice, Song Ting said that designers in the AIGC era must have engineer thinking and transform from designers to builders. Song Ting showed the way and works of using AIGC tools to produce pictures and videos, she said that using AI to make images, on the one hand, digital art works can also convey the irreplaceable spirit and spirituality of creators; On the other hand, it is also supported by the current cutting-edge large models, AIGC tools and powerful computing power at home and abroad. "In the era of AIGC, every design practitioner should not set limits for himself, continue to explore the combination of digital art and humanistic spirit, and create more and better works of art!"
Epic Games: Design and art careers will become more important
Chu Da, Head of Education of Epic Games China, introduced Epic Games' practical exploration and technical application cases in the field of virtual digital humans and virtual space in recent years, and shared the metaverse expression, infrastructure, and future development thinking.
Regarding the manifestations of the meta-universe, Chu Da believes that most of the meta-universe manifestations abroad are in completely virtual forms, such as virtual concerts and virtual press conferences; China is more inclined to the form of combining virtual and real, that is, to promote some corresponding activities and exhibitions of reality through virtual form. In the process of creating the metaverse, the platform is an indispensable element and a place for virtual digital people and users to interact. For example, the digital entertainment platform built on Fortnite has created sports events, fashion shows, car brand launches, etc., and can also introduce Hollywood or Marvel characters into the virtual platform to establish a new parallel world.
In terms of the impact of technology on design, Chu Da said that with the rapid development of the metaverse, the importance of design and art-related professions will be further increased in the future, and more opportunities and possibilities will burst out in new fields and new tracks. In the future, through the empowerment of technology, platforms and designers can work together to create a metaverse space.
Ding Junfeng, Tongji University: Build a future science and technology innovation education system
(Keynote speech by Ding Junfeng, Associate Professor of Tongji University)
Ding Junfeng, associate professor of Tongji University, director of FabLab and founder of FABO "Number System" Workshop, talked about the impact and thinking of the era of artificial intelligence on future talent training based on practical experience.
Ding Junfeng introduced that there is a general consensus in the education circles that the core competencies of talents include the "7Cs", namely critical thinking/critical thinking ability, communication ability, teamwork ability, creativity and innovation ability, cross-cultural understanding and literacy, information technology literacy, independent career planning and self-learning literacy, of which information technology literacy has become one of the core components. In view of the cultivation of intelligent design talents in the era of AIGC, Ding Junfeng quoted the view of Liu Guanzhong, a professor at Tsinghua University, the "father of China's industrial design": "Science is a system for discovering truth and explaining truth; Engineering is the technology of deconstruction and construction; The liberal arts are judgments of right and wrong; Art is a way to appreciate nature, life and society", he believes that design is the desktop, and science and engineering literature and art are the four legs and feet that support the desktop, and future design talents need to have the support of these four disciplines.
Based on the above analysis, what kind of children do we need to cultivate in the future? Ding Junfeng believes that the traditional education system "time for high scores" thinking urgently needs to be broken, if the previous method is used to educate future children, this is actually to deprive them of the future. In the era of artificial intelligence, we should build a future science and technology education system, cultivate children's creativity in active exploration, and interdisciplinary learning ability, so that they can break through the confinement of thinking and grow freely.
Twin Technology Printing: AIGC should have professional gameplay in the professional field
(Rost Yinjun, General Manager of Twin Technology Metaverse Business Unit)
Rost Yinjun, General Manager of the Metaverse Business Unit of Twin Technology, took the topic of "Design Change and Innovation of AIGC Generation", combined with many practical works and cases, expounded the application of AIGC's cutting-edge technology, virtual reality technology application job requirements, AI artificial intelligence painting, etc., and at the same time, deeply discussed the business format issues and social ethics issues brought about by the development of artificial intelligence from multiple dimensions.
Through many practical cases, Yin Jun shows the application scenarios of AIGC at the level of precision controllability, uses AI to produce brand-level commercial illustrations, and uses AI to complete character standing drawing, line drawing coloring, expression control, and scene design; At the same time, the practical cases of AIGC tools in generating fashion dressing schemes, decoration plan generation, and training Nezha LoRA models in combination with national trend design are displayed.
AIGC does bring a more convenient creative environment and opportunities, but AIGC should not only lower the entry threshold of this track, AIGC has increased the requirements for compound talents, as practitioners and educators of professional tracks, we should pay more attention to the impact of the design paradigm brought by the new creative link on business and society.
In response to the AIGC copyright issue, he said that a large number of AIGC commercial cases such as Coca-Cola, Fliggy, Lincoln Park, and Zhongxuegao have appeared. AIGC itself is just a tool, and whether there is a copyright or copyright issue depends on the person using it. But legislation must lag behind the iteration speed of science and technology, so as a practitioner at the forefront of the track, when we use AIGC at this stage, we must use more moral principles to restrain ourselves.
In terms of the impact of AIGC on the design field, Yin Jun believes that the mission of the metaverse era is to build a new human-computer interaction scene and create a new link between people. The new interaction form and content creation landscape has more to do than just increase productivity. AIGC will change the relationship between productivity and generate new ethical issues of technology, so practitioners should not only focus on technical solutions and capabilities, but also build a more complete talent ecology and format.
"It will not be AI that will replace you, but people who will use AI."
Wu Zhuohao: AI creativity will become the core competitiveness of individuals
(Keynote speech by Wu Zhuohao, Associate Professor of Communication University of China)
In the face of today's rapid development of AI technology and applications, as well as the upcoming AI era, what can we do to help teenagers grow better? Wu Zhuohao, an expert in artificial intelligence and user experience, associate professor at Communication University of China, and co-founder of Apelang Creativity Park, showed through vivid cases how children and AI can learn, expand and stimulate each other to form a wonderful co-creation.
Wu Zhuohao believes that for teenagers, experiencing AI technology as soon as possible, learning AI knowledge, and leading AI co-creation are the most important things in the AI era. Because AI is evolving rapidly, no one can avoid it. AI as a tool and partner can greatly lower the threshold for teenagers in the early stages of learning, allowing them to focus more on their own thinking and creativity. And can effectively stimulate children's creativity and imagination, to try and do things beyond their own ability. This kind of co-creation can be carried out continuously in many fields, so that each child can fully combine their interests and specialties with AI to achieve better growth.
Wu Zhuohao emphasized that the "AI creativity" focusing on human-machine collaboration will become the core competitiveness of human beings in the AI era, which should start from the cultivation of teenagers, and the AI creativity training system developed by him and his team for many years is also having an increasing impact.
Roundtable discussion: The breakthrough and establishment of the AIGC application era
In the roundtable discussion session, chaired by Zhang Lijin, CEO of Yogby Microdu Public Relations Consultant (Beijing), Yang Chiyuan, editor-in-chief of the academic journal "Media", Zhang Li, dean of the School of Design and Art of Xi'an Academy of Fine Arts, Hu Yong, deputy dean of the School of New Media and Art, Beihang University, Rao Rui, brand director of Tencent CDC, Ma Teng, design director of Megvii Technology, and Sun Guoyu, associate professor of the School of Animation and Digital Art of Communication University of China, discussed "whether the paper can AIGC", "lost by AI", "technology and art", "AIGC and copyright" Hot topics such as "winner-take-all or blooming flowers" in the era of AIGC application were discussed in depth, and the symbiotic relationship between the new generation of scientific and technological revolution and the industrial revolution was elaborated.
Roundtable discussion
(Roundtable host: Zhang Lijin, CEO of Youge Weidu Media)
"Media" Yang Chiyuan: It is better to block than to loosen the creation of an AIGC supervision mechanism
(Yang Chiyuan, editor-in-chief of the academic journal "Media")
In response to the current widespread phenomenon of "AIGC writing homework and writing essays", Yang Chiyuan, editor-in-chief of the academic journal "Media", said that it should be viewed from two levels.
First of all, in the short term, at present, the phenomenon of heavy use of AIGC and the direct creation of papers by AI needs to be rejected, and papers need to be original. With the expansion of technology and information channels, academic journals are expanding their information sources in addition to checking plagiarism on CNKI and directly picking up papers on platforms such as WeChat public accounts, but the current technology of anti-AIGC papers has not been added.
Second, in the long run, GPT technology will be widely used, and people create technology to apply it, not to restrict it. In the future, to establish a sound AIGC supervision mechanism, the core of the paper test is not the ability to "complete independently", but the ability to flexibly use technical tools.
Zhang Li of Xi'an Academy of Fine Arts: Cultivate "AI+" thinking to cope with "unemployment by AI"
(Zhang Li, Dean of School of Design and Art, Xi'an Academy of Fine Arts)
How should workers deal with the unemployment crisis caused by AI? Zhang Li, dean of the School of Design and Art of Xi'an Academy of Fine Arts, believes that instead of being anxious, it is better to actively embrace change. With the widespread application of AI technology in various industries, although some repetitive and mechanical jobs may gradually be replaced by AI, many new occupations and positions will emerge, providing more career options and opportunities for young people.
Regarding how to deal with the AI shockwave, Zhang Li stressed that on the one hand, we must strengthen our own career planning and improve our quality; On the other hand, it is necessary to cultivate "AI+" thinking and collide with cross-border integration to create new sparks.
Beihang Hu Yong: Technology and art go hand in hand, AIGC is not to cultivate "parameter heroes"
(Hu Yong, Deputy Dean, School of New Media and Art, Beihang University)
Which is more important, artistic or technical ability for design students? Hu Yong, deputy dean of the School of New Media and Art of Beihang University, believes that both are very important, and Beihang has been exploring the cross-integration of technology, art and design: on the one hand, since 2010, when computers are deeply involved in art design, we have begun to talk about "computational design", teaching students programming thinking and programming tools suitable for art design; On the other hand, in the AIGC era, we must be wary that the design profession is not to cultivate "parameter warriors", it is not enough to write a good prompt, and artistic ability is the foundation. The current curriculum system of design disciplines should be based on computer language and artificial intelligence language, and educators need to think about how to strip these tools and bring the most essential knowledge to students.
Sun Guoyu: Digital media talents need to have four abilities and three qualities
(Sun Guoyu, Associate Professor, School of Animation and Digital Arts, Communication University of China)
Faced with the impact of AIGC technology on the digital media industry, Sun Guoyu, associate professor of the School of Animation and Digital Art of Communication University of China, said: "A good designer in the future will first do design, second can write code, third can get products, and fourth can play AI; It is necessary to have three kinds of literacy: scientific and technological literacy, humanistic literacy, and design literacy. She put forward four suggestions for digital media art students: first, to cultivate the ability and awareness of human-computer collaboration and intelligent thinking; The second is to understand AI-based design methods and explore and apply new tools; The third is to master and understand the design principles behind AI technology to better use tools to solve real problems; Finally, we must have a strong sense of social responsibility, uphold the "human-centered" design concept, truly assume social responsibility, and move forward in the wave of AI technology.
Tencent Raorui: AIGC copyright issues, we can explore new cooperation models with copyright providers.
(Rao Rui, CDC Design & Brand Director, Tencent CDC User Research and Experience Design Department)
Rao Rui, CDC Design & Brand Director of Tencent's User Research and Experience Design Department, took Tencent's copyright practices and strategies for images, audio and video as an example to elaborate on copyright issues in the AIGC era. He believes that as an enterprise using AIGC technology, it should not restrict the use at the creative end, after all, users do not know whether the generated content is infringing, and can try to manage the infringement problem in a way that is handled by Mr. Cheng, for example, discuss with copyright suppliers the way to use the copyright database interface externally to ensure the legal and compliant use of AIGC content, which is a new business model based on the products of the new era that is different from the previous purchasing model. At the same time, Rao Rui pointed out that the data source comes from the production side, just like oil, data is also sovereign, so designers, university teachers and students are encouraged to carry out more in-depth research and development and exploration on the production side of copyright.
Megvii Ma Teng: Focus on AIGC's data enhancement value
(Ma Teng, Design Director of Megvii Technology)
Ma Teng, design director of Megvii Technology, introduced more application scenarios of AIGC from three aspects: First, the combination of AIGC and CV technology can better connect people and media, on the basis of basic image and video content generation, CV can use physical world information as the input source of AIGC, and influence content generation with more interaction and orientation, improving user interactive experience; Second, AIGC also plays a wide range of roles in optimizing pre-existing workflows, such as simplifying the industrial design process through image generation, using AIGC to produce films from line drawings, replacing traditional 3D rendering, greatly enriching creativity and improving work efficiency. Third, Ma Teng emphasized the value of AIGC in AI production, such as using the image data generated by AIGC to continue to be used as a dataset for model training, and making model training more agile and effective through data augmentation.
In the public question "In the era of AI GC applications, is it winner-take-all or a variety of flowers?" , the roundtable guests had different views and views. Yang Chiyuan believes that the "AI awakening power" of technology companies is different, and the speed and depth of technical attention, application and iteration are different, which will create a winner-take-all situation. Hu Yong also said that due to the difference in computing power, data and other resources, there is a gap between startups and technology giants, and it is difficult for a hundred flowers to bloom. Rao Rui said that there will not be too many large models in the future, basically several large models winner take-all, and a hundred flowers can be understood as a thousand flowers, AI is a basic capability, will be deeply integrated into all aspects, in the future large model extended on the vertical model or based on the large model based on the construction of the application, will be a million flowers. Ma Teng believes that AIGC will promote users' pursuit of higher quality new experiences, which will promote the formation of a more complex and diversified industrial chain, and in the future, AIGC will have a hundred flowers of prosperity in the entire production chain. Zhang Li and Sun Guoyu think from the perspective of education, Zhang Li believes that we should be open to the design professional changes brought by AIGC, and educators should respond to the digital strategy of education, integrate digital intelligence, cultivate compound talents, and let a hundred flowers bloom; Sun Guoyu pointed out that China Transmission is at the forefront of the intersection of design disciplines, and what needs to be considered is to make research results into a platform, share knowledge and skills, and promote the application of AIGC with inclusive education.
At the end of the roundtable forum, the participants sent a message to the AIGC application era with one sentence:
AI is building a whole new world for us, and today we stand at the doorstep of this new world.
——Yang Chiyuan, editor-in-chief of the academic journal "Media"
Create the beauty of the future with beautiful creation.
——Zhang Li, Dean of the School of Design and Art of Xi'an Academy of Fine Arts
With the blessing of AI, it will definitely bring beautiful creation.
——Hu Yong, Deputy Dean of School of New Media and Art, Beihang University
Everyone loves AI, we must take it in a way and use it wisely.
——Rao Rui, CDC Design & Brand Director, Tencent User Research and Experience Design Department
Stay curious and let's run; Be patient and confident and let's run further.
——Ma Teng, design director of Megvii Technology
At the end of the waves, when the wind rises, this era has just begun, and a bigger stage awaits us.
——Sun Guoyu, Associate Professor, School of Animation and Digital Arts, Communication University of China