In the supermarket of the Oriental Shopping Center, the public is shopping for tangyuan
Langya News Network, March 1 (Reporter Pan Fengjuan) On the fifteenth day of the first month, the Lantern Festival is noisy, and the least thing that cannot be done is to eat the Lantern Festival. In the past few days, various flavors of Lantern and Tangyuan have appeared. On the morning of March 1, the reporter visited and found that various tangyuan in Linyi City had become "sought-after goods", and sales had doubled. Some new tangyuan with healthy, diverse fillings and rich skins are popular.
Sales doubled when the holidays came
On the morning of March 1, the reporter visited a number of supermarkets in the city, aiming at the major merchants in the Lantern Market, the promotional momentum is booming, and the consumption of the Lantern Festival has heated up. In the Oriental Shopping Plaza in beicheng New District, most of the freezer space in the quick-frozen food area is occupied by Tangyuan. The front of the counter is hung with words such as "Tangyuan promotion, buy one get one free" and so on. In addition, the supermarket staff also added two large freezers to the golden position at the entrance of the supermarket, which were filled with bags of rice balls.
In order to set off the lantern festival atmosphere, Zhenhua Shopping Center also launched the "Lantern Guessing Riddle" activity from February 28, and you can get a bag of tangyuan after shopping for 88 yuan to guess 3 riddles. On March 2, the lantern festival will be launched on the day of the Lantern Festival. "We want to attract more young people to participate, understand the customs and culture of traditional festivals, and better pass on our festivals." Mr. Jiang, the director of the fresh area of Zhenhua Supermarket Yilongwan Store, introduced.
Inside the Zhenhua Shopping Center, a citizen guesses the riddle of the lamp
At about 9:00 a.m., it was still relatively early, and many citizens were already shopping for tangyuan. Mr. Zhang, a citizen, purchased 10 bags of tangyuan in one go. According to the on-site sales staff, the citizens who came to buy tangyuan in recent days were endless, and the sales of tangyuan doubled.
Fashionable new tangyuan is popular
"You can choose this low-sugar dumpling to reduce sugar and grease." In the Oriental Shopping Supermarket, the salesman of Sanquan Tangyuan recommended to an old man that nowadays the public pays more attention to health, and Sanquan Tangyuan has launched a low-sugar tangyuan specifically for the elderly with high blood sugar.
In the supermarket of the Oriental Shopping Center, the sales staff introduced the "low-sugar" tangyuan to the public
With the increasingly fierce competition in the Tangyuan market, the major Tangyuan brands continue to push new ones, and more and more fashion creative elements are added to the Tangyuan. In addition to the traditional sesame dumplings, fruit fillings, chocolate, purple potato chestnuts, roses and other novel flavors of fillings have become the new favorites of young people. "Fruit-stuffed dumplings have arisen in recent years, and young people prefer it." Supervisor Jiang said.
In addition to the filling, the manufacturer also made an article on the outer skin of the rice balls. Sanquan Foods launched a colorful tangyuan, four-in-one combination of different colors, two-color small rounds are half white and half color. Wan Chai Pier made a colorful spiral pattern on the outer skin of the tangyuan... These high-value tangyuan are very popular with children.
Long-established brands are still very popular
"Take a 4-in-1 fruit bag and try it, and two bags with traditional sesame flavors and peanut flavors." In the Zhenhua Shopping Center, Ms. Liu, a citizen, told reporters that fresh flavored tangyuan can be tried, but the family is still more inclined to traditional tastes. In the interview, many citizens also expressed the same tendency, the unique taste of tangyuan is an attempt, but the regular traditional taste can better represent the festive taste of the Lantern Festival.
The reporter visited a number of supermarkets and found that tangyuan of well-known brands such as Sanquan and Si Nian occupied most of the share of the Lantern Festival in the supermarkets. "All these years I've been eating these brands of tangyuan." Customer Ms. Liu said. The sales staff of the Oriental Shopping Center also said that the long-established brand of tangyuan is more popular with the public, and they mainly sell these brand products when they display and sell at special counters.