The Lantern Festival continues to fight durian tangyuan into a dark horse

Source: Guangzhou Daily

What are the similarities and differences between consumers across the country when choosing Lantern Rice Balls? Guangzhou Daily all-media reporters combed the statistics released by various platforms and found that it is interesting that in addition to traditional flavors such as sesame seeds and bean paste, the sales of fruit-flavored tangyuan such as durian, blueberry, cranberry and so on have risen amazingly, and have become the first choice for young people after the 90s.

According to the data released by Suning and Jingdong, black sesame won the favor of consumers in Northeast China, an increase of 2685% year-on-year, and the people of North China loved the taste of bean paste, and sales increased by 1563%. Jiangsu, Zhejiang and Shanghai areas are the most "flower heart", including black sesame, hawthorn, purple potato and other flavors of the combination of the best sales, an increase of 1169%. Wine-brewed dumplings are also favored by consumers in Jiangsu, Zhejiang and Shanghai. The best-selling tangyuan flavor in Fujian, Guangdong, was purple potato, up 2918% year-on-year.

Compared with large rice balls, smaller mini rice balls are more in line with the regional eating habits. Meituan takeaway, Suning data show that durian tangyuan has become the absolute dark horse of the dark cuisine of the 2019 Lantern Festival. From February 15 to 18, the sales volume of durian dumplings increased by 3216% year-on-year. In addition to buying ready-made dumplings, homemade rice balls have also become a favorite of cooking enthusiasts. According to Data from Suning Supermarket, from February 15 to 18, the sales of glutinous rice flour, white sugar and black sesame seeds increased by 645.13%, 409.45% and 105% year-on-year. The unspoiled Lantern and Osmanthus flavored wines are the best CP. From February 15 to 18, the sales volume of Xiao lantern increased by 1560% year-on-year, and the southern and northern regions accounted for 58.6% and 41.4% respectively.

Traditional lantern programs such as guessing lantern riddles and hanging flower lanterns are still online, and DIY flower lanterns have even become the first lessons of many primary and secondary schools. Suning big data shows that from February 15 to 18, the sales of DIY lanterns for the Lantern Festival increased by 469% year-on-year, and children in Nanjing, Beijing and Shanghai loved to hang "pig nose". When it comes to watching the lights, some people like to walk around the street, and some people prefer to enjoy the lights alone at home. Affected by the atmosphere of the Lantern Festival, the colorful moon lights that can be hung are particularly popular, with an increase of 163% year-on-year. Nordic style lamps and lanterns increased by 216% year-on-year, of which the lotus shape is the most favored.