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Tangyuan into the Lantern Festival "protagonist" Zhengzhou citizens love black sesame filling

author:Henan Economic News

Tangyuan and Lantern, which one do you prefer?

The fifteenth day of the first month is the Lantern Festival, but this year, on the table of the people, Tang Yuan has become the "protagonist" with an aura. According to the 2019 Lantern Festival consumption data released by "Jingdong Dajia" on February 19, the platform's sales of tangyuan and lantern from February 16 to 18 increased by more than 400% year-on-year, of which tangyuan sales were 11 times higher than that of the lantern, and black sesame stuffed tangyuan won the sales championship with an overwhelming advantage.

The topic of "should I eat tangyuan or dumplings on the winter solstice" once made people in the north and south quarrel; However, on the matter of eating tangyuan or lantern during the Lantern Festival, the north and south shook hands and reached a consensus. Although the Lantern has obtained the "naming right" of the festival, its sales volume is far less than that of Tangyuan. According to the data of "Jingdong Home", 92% of users choose to buy tangyuan, and 8% of users choose Lantern.

The data shows that this year's Lantern Festival, Zhengzhou citizens' enthusiasm for Tangyuan is also much higher than that of The Lantern Festival, tangyuan consumption power entered the list of top 15 cities in the country, and Tangyuan sales increased by 410% year-on-year. The most popular is the traditional black sesame dumplings, strawberry, pineapple, sweet orange and other fruit flavors of tangyuan are also very popular, it can be seen that in terms of taste, Zhengzhou citizens tradition and innovation are compatible.

Although the sales of small and mini tangyuan have increased significantly this year, most Zhengzhou citizens still prefer larger tangyuan.

The data shows that in the case of the overall sales of tangyuan far exceeding the Lantern Festival, Tianjin is the city that most insists on "Eating the Lantern Festival" in the country, and the sales volume of the Lantern ranks first in the country. In terms of taste, Tianjin people's choices can be described as a variety of flowers: chocolate, peanuts, bean paste, fruit flavors and assorted flavors are quite popular. Ding Yangtao and Zhang Liyao, all-media reporters of Henan Newspaper

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