With a bombardment of 270 million in 3 days, the box office of "Transformers 7" was less than expected, and the heroine and super warriors were behind the pot
For four consecutive weeks, a Hollywood movie sweeps the Chinese mainland film market every week, which makes fans who love European and American blockbusters excited.
On May 17, Vin Diesel took a group of family members to stage a road chase drama - "Fast and Furious 10";
On May 26, Disney Pictures' annual blockbuster live-action adaptation movie "The Little Mermaid" opened in a slump;
On June 2, the animated blockbuster "Spider-Man: Across the Universe" jointly created by Sony Columbia Pictures and Marvel directly went through an embarrassing situation of high reputation and low box office;
This week, another blockbuster film - "Transformers: The Rise of the Power Warriors".
So, how did the film perform Chinese mainland box office and word of mouth?
Mainland box office report in the 23rd week of 2023 (June 5-11): "Transformers 7" won the championship strongly, but the box office was less than expected, "The Little Mermaid" fell out of the list ranking, and the new film "Extremely Cold City" was weak in competition.
Last week, after the June 1st file, the usual weekly schedule before the Dragon Boat stall, the market bombarded a total of 594 million, a slight increase of 7% from the 22nd week, and a total of two new films were on the list.
"Extremely Cold City" and "Transformers 7" play on the same stage, and it is clear that this belongs to eggs hitting stones. "Extremely Cold City" received 4.48 million in its first weekend, ranking ninth, basically losing the strength to compete with other films.
The background of the story is put in the forties of the last century, is a suspense action film, starring Xia Yu and Li Liqun, the main creative director and screenwriter is Yang Feng, and the previous "Railway Hero" starring Zhang Hanyu and Fan Wei was written by him.
The film publicity and commercial elements are seriously lacking, and the audience is relatively narrow, following the old path of Wang Qianyuan Chen Weiting's "Tempest", so the film can only be in a state of one-week travel.
It is worth mentioning that the starring Xia Yu will play the role of Shen Gongbao in the summer blockbuster "The First Part of Fengsheng", I don't know if this film will have a negative impact on the film at the box office?
In terms of old films, the outstanding performances are two films in the May 1st file: "Life is Unfamiliar" starring Qiao Shan and Fan Chengcheng, and Wang Yibo's "King of the Long Sky" ranked fourth and eighth respectively.
In addition, Miyazaki's classic animations "Sky City" and "Doraemon: Nobita and the Sky's Ideal Town" ranked fifth and sixth in the June 1st file, and the box office hovered around the 100 million yuan mark.
The top three are all Hollywood films, and "Fast and Furious 10" won the third place with another 54.14 million in the fourth week of its release, with a cumulative box office of 936 million in the mainland.
has become the champion film of imported films in 2023, if you extend the theater key, you can divide some films in the Dragon Boat stall, and break through the 10 yuan mark is close at hand.
"Spider-Man: Across the Universe" won another 119 million in the second week, and the mainland box office reached 242 million, considering the factors of animated films, although Douban got a high reputation of 8.7 points, the box office still has not been detonated.
"Transformers 7" bombarded 270 million in 3 days, defeating "Spider-Man: Across the Universe" to win the weekly box office championship, but this result is very unsatisfactory, Brother Brown uses a set of data to illustrate:
In 2014, the total box office of "Transformers 4" in the mainland was 1.976 billion, and it hit 630 million in the first week;
In 2017, "Transformers 5" also achieved 1.551 billion box office in the mainland, with 820 million in the first week;
In 2018, the sixth independent "Bumblebee" also had a box office of 1.149 billion, and won 400 million in the first week.
And this year's "Transformers 7" first week of 270 million, is the lowest film in the series in the past 10 years, and the single-day box office on Sunday fell by 26% compared with Saturday, and the predicted box office also dropped directly from 800 million to 600 million.
The box office is not as expected, it has been set in stone, next week "The Flash" will be released, Dragon Boat Stall, Zhou Yunfa's "Don't Call Me God of Gamblers" and Zhu Yilong's "Disappearing Her" will bring impact to this film.
In this way, the final box office of "Transformers 7" may stop at 600 million, compared with the nearly 2 billion box office of the fourth part, which is directly cut by two-thirds.
After the large-scale release of the film, word-of-mouth was lifted one after another, and more than 50,000 viewers on Douban rated 6.3 points, and the ticketing platform scored 9.1 points, mediocre word-of-mouth, and there was no way to stimulate the film's box office to break out further.
Why is the word-of-mouth box office of "Transformers 7" so dismal?
First, let's take a look at some of the film.
"Transformers: Rise of the Power Warriors" is produced by Michael Bay and Steven Spielberg, and does not undertake the plot after "Transformers 5", but a reboot film.
The story takes place in 1994, almost the story after "Bumblebee", when few people on Earth knew about the Autobots, and Optimus Prime did not blindly lick the earthlings, but was in a state of self-blame and reflection.
The film is divided into five factions: Autobots, Big Macs, Dire Beasts, Gods, and Humans.
The most powerful is the God Universe Emperor, this guy specializes in eating planets and absorbing energy sources, in order to be able to find more planets for it to devour, it uses hostage to force the fear beast to comply.
If you want to keep your planet, you must go to the universe to find the planet and let the Universe Emperor devour it, the earth at this time is favored by the Universe Emperor, but if you want to give it to the Universe Emperor, you need to find the key.
This is the faster-than-light key, a gadget that creates portals in space-time that the Autobots can use to return to the planet Cybertron.
At the beginning of the film, the leader of the Big Mac, Saint Ape, sacrificed himself to drag down the natural disaster, allowing the Optimus Saint to run through the portal with the members and keys.
They split the faster-than-light key into two halves, one half hidden in Sudan by the Arrow Warriors, the giant eagle statue seen by the heroine in the museum, and the other half hidden in the Peruvian forest tribe.
Then, the two protagonists of humanity come into play.
The male protagonist Noah played by Anthony Ramos is a retired soldier who has a younger brother who is seriously ill, and he himself is unemployed, and the interview touches a nose of ash, and his brother's medical bills have not yet been settled.
So, he and his friends decided to vote for "Fast and Furious", which was the Autobots' "Phantom".
Dominic Fishback plays the heroine Elena Wallace, who works at the Institute of Antiquities and works at the Archaeological Museum of New York.
She found the giant eagle stone statue, felt that this thing was very interesting, and used the teacher's door number to enter the museum in the middle of the night, and began to study the stone statue step by step, in the process, the faster-than-light key was opened, and the special light body rushed straight into the sky.
Optimus Prime discovers the light body and calls the Autobots on Earth to assemble, saying that there is a chance to return to the planet Cybertron, and the Phantom takes the male protagonist to the place where they gather.
This is where the story begins...
The above is the approximate plot of "Transformers 7", the film's reputation and box office are not good, mainly due to two aspects.
First, the screenwriter did not pay enough attention to the super warriors.
From the title of "Transformers: The Rise of the Power Warriors", it can be seen that this film will integrate "Transformers" and "Power Warriors", both of which are Hasbro's main works.
"Transformers" we don't need to be introduced, here, we mainly talk to you about "Super Warriors".
Cybertron Star Wars ended, and one day centuries later, a giant monster who called himself a Tyrannosaurus rex stole a relic called the "Golden Saucer" and seized the "Dark Starship" battleship.
In order to hunt down the Tyrannosaurus rex, the superior assigned this task to the "Axalon" space exploration ship, and the captain of the chimpanzee launched a chase for the Tyrannosaurus rex.
After sailing through time and space, the two ships began a head-to-head confrontation, and the battle was brutal, and after being hit, each fell to an unknown planet.
The planet's energy field is so powerful that some changes must be made to adapt, so both members scan the animals in the forest and transform into beast mode.
As time passed, everyone gradually discovered that this unknown planet was the Earth of prehistoric times.
These are the warriors of the Big Mac in Transformers: Rise of the Power Warriors: Orangutan Optimus, Yellow Panther Warriors, Rhino Warriors and Arrow Warriors.
Since the subtitle is called the rise of super warriors, it must be more portrayal of these warriors, but the screenwriter came up and directly wrote the Flying Arrow Warriors (voiced by Michelle Yeoh).
The Yellow Leopard Warrior and the Rhino Warrior each have a line, and when fighting, the picture does not give much, and the two fights of Captain Optimus Saint do not reflect the word "rise" at all.
In the end, it was still the male protagonist and phantom who came to an Iron Man transformation to reverse the trend, so it is better to call it "Transformers: Rise of Iron Man".
The lack of plots of Super Warriors is the key reason for the movie's word-of-mouth failure.
Second, the right line: the heroine.
Hollywood movies are getting more and more confused about the right route, especially blockbusters can't break free from this cage, Disney's "The Little Mermaid" atmosphere has spread to Paramount's "Transformers 7".
Does the heroine look like this, is it good-looking?
It doesn't matter if the skin color is dark, besides, there are also very beautiful blacks, such as Halle Berry, Beyoncé, etc., it's no problem to choose blacks, but it's wrong to pick out ugly ones.
This Hollywood casting completely ignores the feelings of fans around the world, and really affects the perception.
It's really not good, turn the heroines of the previous "Transformers" out and wash their eyes.
The first and second heroines: Megan Fox.
The third heroine: Rosie Huntington-Wheatley, the wife of Jason Statham.
The fourth heroine: Nicola Peltz.
The fifth heroine: Laura Haddock.
"Bumblebee" heroine: Hayley Stanfield.
Finally, let's feel what the heroine of "Transformers 7" looks like.
It was learned that the global box office of "Transformers 7" in the first weekend was $170 million, which was not as expected, and it can be said that this heroine affected at least $200 million at the global box office.
To sum up, the heroine and the super warrior have become the back-of-the-pot man on the surface, but in fact, this is all caused by the failure of the screenwriter and casting behind the scenes.
From the easter egg at the end, I found that this reboot movie will link up with Paramount's other series of movies "Special Forces", is it the eighth part to ask Channing Tatum and Dwayne Johnson to star?
Do you think there is still a need to shoot this series?
Do you have anything to say about Transformers: Rise of the Power Warriors?