The Japanese came out with a book at a sky-high price
Today I saw a somewhat "outrageous" news, saying that the Nikkei BP Agency, which belongs to the Nikkei News Group, published a book that studies BYD seals.
Yes, you read that right, the book reservation price is 880,000 yen, equivalent to 45,000 yuan, and even more exaggerated is that if you buy the online service package at the same time, the total price is 1,320,000 yen, equivalent to 67,400 yuan. Cold knowledge: BYD seals now have a starting price of 185,800 yuan, and the starting price of BYD seagulls is 73,800 yuan, and this book can almost buy a seagull.
Seeing this, you may think that Japanese people are crazy about money? I want to study BYD seals, I add some money to buy it myself in the 4S store, the sales girl chats with me and snacks and drinks, and I can drive the new car home after the end, is it better than buying your book?
Don't worry, I'll pick up the ins and outs of this.
About Nikkei BP
Speaking of this Nikkei BP, the background is a bit of a cow XIII, it is the largest publishing house in Japan, and it has done several sensational things in the car industry.
In 2018, the company dismantled Nissan's Leaf and investigated electrification-related technologies.
In 2019, disassemble Tesla Model S and Model 3, and analyze power components and autonomous driving capabilities;
In 2021, the German Volkswagen ID.3 model was dismantled to analyze its technical strength and development direction;
Then, in 2023, it disassembled BYD SEAL (Seal), analyzed the body structure, battery, drive, motor assembly and various control electronics of the seal in detail, and then came to the conclusion that in addition to the new structure of the vehicle battery called "blade battery" and the integrated thermal management system, the centralized control of the vehicle electrical components is far ahead of the major car companies.
So the Japanese began to get excited, all kinds of "いちだんぼう", and then there were these two books that we mentioned at the beginning.
Once our inherent impression is that Germany and Japan are the two trump cards in the automotive industry, domestic car companies can only look up, by this year, Japan actually wants to disassemble BYD seals to analyze technology?
In fact, it is not surprising that in the era of new energy vehicles, Japanese brands are almost equated with the word "backward" in the minds of many consumers.
In the new energy era, Japanese car companies have been surpassed by Chinese brands
According to the statistics of the cumulative number of applications for charging and battery replacement patents for pure electric vehicles (EVs) from 2010 to 2022 by the Japanese patent analysis firm Patent Result some time ago, Chinese companies ranked first with 41,011 items, 1.5 times that of Japanese companies in second place.
Unconsciously, the object of looking up and being looked up to has already switched places. The former teacher walked down the altar, and the past students were full of spirit. Take the king of the previous Japanese brand - Toyota, according to Toyota's financial report, the total sales of new energy vehicles in 2022 will only be 24,500 units, note that this is the total sales of a year, this does not require BYD's hand, just a new domestic force monthly sales can hang it.
The Japanese are visibly panicked, and if they fall behind, they will be beaten, so hurry up and study. At present, the world's two kings in the field of new energy, BYD and Tesla, have been crushed and broken by Japanese car companies.
In 2022, the top of global new energy vehicle sales fell to BYD, based on the leading technology of e platform 3.0, Seal is equipped with CTB battery body integration technology, iTAC technology, rear-drive/four-drive force architecture, front double wishbone and rear five-link independent suspension for the first time. The "four firsts" give seals obvious advantages in aesthetics, safety, handling and efficiency, so the young BYD seal has become the focus of Japanese research this time.
After a comprehensive disassembly, the two books mentioned at the beginning came out, this is a set of professional books mainly for car company executives, not sold to us ordinary people, the book will BYD seal's power, chassis, body, interior, electronic equipment, electronic control and other components are comprehensively interpreted, and said that BYD was a battery manufacturer before, but now it has become a world-renowned car manufacturer, with a complete automobile manufacturing industry chain, Its latest e3.0 platform is BYD's latest automobile manufacturing platform, which can highly integrate high-voltage systems and EV drive control and other related power units, especially the CTB battery structure, which is worth seeing.
Summary:
Nikkei BP has disassembled a number of brands in the past, and BYD Seal is the only new energy vehicle from a Chinese brand disassembled by the publishing house, this dismantling reflects the high recognition of the Japanese for BYD's comprehensive strength, and also shows BYD's influence in the global new energy vehicles. BYD's proud battery pack structure "CTB (Cell to Body) can be said to be the leading major car companies, and Chinese technology is standing on the top of the world.