Home MPV, what are the pain points of using cars?
Difficult parking and high fuel costs – these are the problems that used to be complained about the most. However, MPVs, as a type of comfort model, must maintain a large body size. Under the trade-off, only some minor attributes can be discarded.
Coming to the new energy era, the emergence of power batteries has greatly reduced the cost of vehicles; However, due to size restrictions, the problem of "difficult parking" still exists. However, after test driving the Haima 7X-E, the author's perception of MPV has improved.
250,000 level, "exclusive version" automatic parking
Recently, the "Haima 7X-E Media Tasting Meeting" was successfully held in Haikou City, and many professional media gathered at the scene. The author was also fortunate to be invited to have an in-depth experience of Haima Motor's first intelligent pure electric seven-seat MPV, Haima 7X-E (guidance price: 21.98-259,800 yuan).
On the day of the test drive, we set off from downtown Haikou to Magnolia Bay for a beautiful trip to the Côte d'Azur.
As a home MPV, space is of the essence. The Haima 7X-E class is a compact MPV with a length, width and height data of 4815mm*1874mm*1720mm, and a wheelbase of 2860mm, which can bring users a spacious driving space.
In terms of range, the Haima 7X-E is equipped with a ternary lithium battery from CATL, with a battery pack capacity of 71.37kWh and a CLTC pure electric cruising range of 510km, which is standard for all models.
In terms of space layout, the Haima 7X-adopts a "2+2+3" seven-seat layout, the first row of seats is put down, and the "boss mode" can be turned on in the second row of seats; Flush two or three to form a fully flat travel bed; At the same time, the luggage compartment of the car has a depth of 420mm, which can easily fit three 20-inch suitcases.
During the test drive, the intelligent configuration of the Haima 7X-E broke the author's stereotype of MPV models.
Especially in terms of parking assistance, Haima 7X-E is equipped with a unique HAVP memory parking system of similar models, with functions such as "HAVP memory parking", "APA automatic parking", "RPA remote parking" and so on, and the application scenarios are very comprehensive, which can be said to be the savior of "parking difficulties".
It is worth mentioning that in the current new energy market, if you want to buy a pure electric MPV with automatic parking function, Haima 7X-E top version (guidance price: 259,800 yuan) is the most economical choice; similar functions, generally only large and medium-sized MPV models will be equipped, and its price is generally more than 350,000 yuan.
In addition to parking assistance, the Haima 7X-E also pays special attention to the safety of children. During driving, the driver in the front seat can view the situation of rear passengers in real time through the rearview camera in the car; After parking, the Haima 7X-E can also monitor the signs of life in the car through the child anti-lock system to prevent accidents.
Through the above configuration, it is not difficult to see that the launch of Haima 7X-E has made up for some of the shortcomings of Haima Automobile in electrification and intelligence, and also brought a new car experience to customers. In addition to products, Haima Automobile is also actively seeking new energy transformation.
Multi-line attack, both "hydrogen" and "electricity"
Unlike other brands, Haima Automobile has not been taboo about the difficulties it is facing during the new energy transition.
During the test drive event, Lu Guogang, chairman of Haima Motor, frankly told everyone: "In the past six years, Haima Automobile has had a very difficult life." At the same time, Lu Guogang also believes that although the current Haima Automobile is still in pain, it has also been striving for transformation.
For example, in the area of hydrogen fuel vehicles, on March 24, 2023, Haima Motor and Toyota Motor signed the Framework Agreement on Strategic Cooperation in the Field of R&D and Industrialization of Hydrogen Fuel Cell Vehicles.
According to the agreement, the two parties will use Hainan Island as a large-scale experience test ground, and will use mature components and systems, including Toyota's second-generation Mirai stack, on Haima Automobile's third-generation hydrogen fuel cell vehicles, and strive to put into demonstration operation in small batches in 2023 and plan an operation scale of 2,000 vehicles in 2025.
For China's hydrogen fuel automobile industry, which has just started its efforts, the scale of 2,000 vehicles is very considerable, which is equivalent to about one-third of the cumulative sales of hydrogen fuel cell vehicles in the country (6,693 units) in 2022.
In Lu Guogang's view, affected by the national policy subsidy policy, the market development momentum of hydrogen fuel cell vehicles has been good in recent years. In addition, Hainan Province has provided strong policy support for the hydrogen energy industry, which makes Haima Automobile worth looking forward to in the field of hydrogen energy. The current high price of hydrogen fuel vehicles is only temporary, and once it is commercially operated in the future, its price will fall.
At present, Haima Automobile has developed the fourth generation of hydrogen fuel cell passenger vehicles that can be used for demonstration operation, the pressure of the on-board hydrogen storage tank has been increased from 35MPa to 70MPa, the power of the stack has been increased from 30kW to 100kW, and the hydrogen refueling can travel 800 kilometers at a time, and the relevant technical indicators have reached the domestic leading level.
At the same time, Haima Automobile, together with China Aerospace, China Huaneng and other upstream leading enterprises, has built a rooftop distributed photovoltaic power generation, electrolyzed water hydrogen production and high-pressure hydrogenation integrated station in Haikou City.
Of course, distant water cannot quench near thirst. In terms of sales of pure electric vehicles, the Haima 7X-E has also achieved some results.
In the first quarter of 2023, Haima Automobile delivered 50 Haima 7X-E units to Hainan Haiqi VIP Fleet Co., Ltd., a subsidiary of Haiqi Collective. In addition, Haima Automobile has also completed the cooperation agreement with relevant units in Ho Chi Minh City, Vietnam, and Haima 7X-E is about to land in the Southeast Asian market.
epilogue
In the future, Haima Automobile will be committed to developing the "zero-carbon automobile ecology of the whole industry chain" of Hainan Free Trade Port.
In the upstream, Haima Automobile insists on building a green energy center focusing on green power generation, hydrogen production and storage, charging and replacement; In the midstream, green manufacturing will be promoted and low-carbon automobile factories will be developed; In the downstream, with its subsidiary "Mabang Mobility" as the center, the battery swap model and hydrogen fuel cell passenger car will be put into the local mobility market.
It is believed that with the support of Hainan Free Trade Port's guiding policies, convenient location, domestic and foreign cooperation projects and other advantages, Haima Automobile will bring us more surprises.