Have you ever heard of Haima 8S? This model is a compact SUV owned by Haima Automobile, and many friends may not know this car brand, let alone this model. But it doesn't matter, as a compact SUV, the Haima 8S is an affordable model, and the official starting price of its current models on sale is only 79,900 yuan. However, despite its price advantage, the Haima 8S is not performing very well in the market, and it can even be said that it is a model that no one cares about, what is the reason for this phenomenon?
The exterior design of the Haima 8S presents a sharper style on the whole, with crisp and neat lines, and the front face adopts a split headlight design, which is combined with the hexagonal grille to form a more unique visual effect. The transverse taillight design is also a highlight of the car, enhancing the vehicle's recognizability and making a strong impression. Compared with other compact SUVs on the market, I think the exterior design of the Haima 8S is slightly lacking in terms of reflecting the sense of class, although the overall design is more stylish, but it may lack some sense of luxury in the details. In addition, although the front design of the Haima 8S is younger, in my opinion, such a design may not be as attractive as expected, especially in the highly competitive compact SUV market, and the Haima 8S may not look good enough to stand out from the crowd.
In terms of body lines, although the Haima 8S tries to enhance the sense of sportiness through a streamlined design, some users report that the body lines are not as smooth as some competing models, which may affect the overall aesthetics and aerodynamics of the vehicle. And the exterior design of the Haima 8S may still have room for improvement in some details, such as the lack of innovation in the design of its front face, compared with other models on the market, it is not highly recognizable enough. These shortcomings may affect the car purchase decision of some consumers.
In terms of power performance, although the 1.6TGDI engine equipped with Haima 8S performs well in data, it can provide consumers with 195Ps, 293N·m high horsepower and large torque, but in actual driving, the owner reported that the throttle response was not timely, and the push back feeling was not strong. In addition, some of the Haima 8S equipped with a 6-speed automatic transmission (there are also versions with 6MT and 7DCT transmissions) have a certain delay when downshifting, which affects the smoothness of driving.
In terms of handling, the Seamaster 8S gives me a steering feel described as light, but lacks precision, which makes me feel a little less confident when driving the car on more intense driving maneuvers. At the same time, when I was driving this model, I also found that its suspension tuning is soft, which is good for comfort, but it is easy to cause the body to roll when driving at high speeds or cornering, which affects the handling stability.
The interior design of the Haima 8S presents a minimalist style as a whole, aiming to attract the attention of young consumers. The interior of the car uses more soft materials, which provides a better feel. The three-spoke steering wheel is made of leather material to enhance the design and grip. The design of the center console is reasonable, with a certain sense of hierarchy, and the details are relatively in place. The design of the dashboard and seats also show a youthful and individual character, and the seats are made of imitation leather and are designed to provide a comfortable ride.
However, the interior design of the Haima 8S also has some shortcomings. Some users reported that the chrome trim strips in the interior were used too much, which seemed a bit deliberate, which affected the overall coordination and luxury. In addition, despite the good feel of the interior materials, some users believe that the texture of the interior still has room for improvement, especially when compared to competitors in the same class, the interior of the Haima 8S may not stand out enough.
In terms of user experience, some users mentioned that the rear seat comfort of the Haima 8S is insufficient, and the middle headrest is missing, which will be more in line with ergonomics and passengers' comfort needs if it can be added. In addition, there are some inconveniences in the design of the storage space, such as the design of the storage box above the driver's left knee is not reasonable enough, which is easy to cause inconvenience in use.
In terms of configuration, some users said that the number of speakers in the sound system of Haima 8S is small, and although the sound quality is acceptable, there is a gap with the expectations of the top model, and it feels that the configuration is somewhat insufficient. At the same time, some practical functions, such as electric heating of rearview mirrors and electric seat heating, are not standard in the whole series on the Haima 8S, which is not generous enough in the same level of models, which affects the car buying experience of some users.
To sum up, although the Haima 8S is competitive in price, there are deficiencies in power performance, handling stability, interior materials, configuration level and brand services, which may be the reasons for its poor market performance. If Haima Motor wants to enhance the market competitiveness of 8S, it needs to improve and optimize these aspects to meet the increasing expectations and needs of consumers.