In fact, this model has also attracted the attention of many consumers with its starting price of 69,800 yuan. However, despite the competitive price, the sales performance of the Cloud Rabbit did not meet expectations, and even this model was almost unpopular. So what is the main reason for the poor sales of cloud rabbits?
First of all, in terms of power performance, the permanent magnet synchronous motor equipped with Yuntu has a maximum power of 70kW/95Ps and a peak torque of 165N·m. While such power parameters are sufficient for urban commuting, the performance of the Cloud Rabbit may disappoint consumers who pursue driving pleasure at high speeds or in scenarios that require stronger power output. In addition, although the official top speed of the Cloud Rabbit is 130km/h, when I test-drove this model, I found that as long as the speed exceeds 90km/h, the body of this model will have a more obvious shaking, which affects my driving confidence.
The cockpit design of the Cloud Rabbit shows a certain competitiveness in small SUVs, providing a combination of LCD instrument cluster and 12.3-inch central control screen, as well as 256-color sound rhythm ambient lighting, which add a sense of modernity and technology to the interior. However, although Cloud Rabbit has improved in terms of intelligent configuration, such as the Amber OS intelligent operating system and Qualcomm Snapdragon octa-core 64-bit high-computing ARM chip, which provides a smooth user experience, there are still some shortcomings. For example, the interior material of the cloud rabbit may not be high-end enough in the eyes of some users, and hard plastics are used more, which may affect the luxury and texture of the car. In addition, although Cloud Rabbit offers a variety of themed interior designs, such as Dream Travel, Cyber Fantasy, Dark Night Shadow, etc., these designs may not be in line with those who are looking for a minimalist or classic style.
In terms of seat comfort, the front seats of Yuntu are well configured, providing good support and wrapping, but the comfort of the rear seats can only be regarded as decent, especially the padding of the middle seat is slightly thin, which may not be comfortable enough for a long ride. In addition, the rear seats do not have separate center headrests, which may affect the ride experience for middle passengers. In terms of storage space, although Yuntu provides some regular storage compartments, such as door panel storage slots, glove boxes, armrest boxes, etc., it may also need more convenience and flexibility for daily use, for example, the storage compartments under the center aisle and in front of the armrest box may not be large or practical enough.
The exterior design of the cloud rabbit adopts the design concept of "rabbit-style jumping aesthetics", the overall shape is small and exquisite, the front part adopts a closed grille design, and the prominent shape and the decoration on both sides of the bumper create a good three-dimensional feeling. The headlights have a flat and sharp styling design, which makes the whole car look very agile, in line with its positioning as a small SUV. On the side part, Yuntu adopts a tough design style, with a straight waistline running through the front and rear door handles through half of the body, and a parallel waistline design under the door panel makes the side look three-dimensional and smooth. The styling design of the rear is more three-dimensional, with a through-type taillight shape and upward lines, which make the entire rear look designed.
However, although the design of the cloud rabbit has certain characteristics and recognition, there are also some shortcomings. Some users have reported that the design of the wheels of the tires is not beautiful enough, and it is recommended that the wheels can be replaced with aluminum alloys to improve the overall aesthetics of the appearance. In addition, although the vehicle offers a variety of trendy and stylish color options, some users find the body color options a bit limited and want more personalization options. Others pointed out that the wheel design is not attractive enough, which may affect the purchase decision of some consumers who are looking for style and personalization. To sum up, the exterior design of the Cloud Rabbit has been recognized to a certain extent as a whole, but there is still room for improvement in terms of wheel design and personalized car color selection.
To sum up, Yuntu has certain deficiencies in power performance, interior materials, space utilization and exterior design, which may be one of the reasons for its poor sales. However, the starting price of Yuntu is 69,800 yuan, which is still attractive to consumers with limited budgets. If the YUDO brand wants to enhance the market competitiveness of Yuntu, it needs to improve and optimize these aspects to better meet the needs and expectations of consumers.