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Since the reform and opening up, many foreign companies have entered the Chinese market, after all, the huge Chinese market will create huge revenue for them. However, in these companies, some of them do "eat and smash pots".
The US giants withdrew from China and returned, and openly challenged the bottom line of the Chinese and sold goods that humiliated China, but what is the situation now?
The tide of the Internet wave
The American company Amazon, everyone must be familiar with it, as the first book online retail company in the United States, has been deeply cultivated in the domestic market for several years. What started as just a company selling books online has grown into a comprehensive shopping platform.
This is also related to Amazon's insistence on diversified development and continuous expansion. It can be said that Amazon is successful every time it develops a new field, so it can develop the company's business into multiple fields, whether it is Amazon cloud services, cloud computing, fresh food, movie production, etc., all belong to Amazon's business category.
Amazon continues to expand, not only in the company's business, but also in the company's development to all parts of the world. In 2004, Amazon entered the Chinese market. At that time, China could be said that the e-commerce industry was still in its infancy, which also created a very favorable market for Amazon.
It is true that after Amazon entered the Chinese market, it has developed more rapidly, and in 2017, Amazon's sales have exceeded $200 billion. By 2021, Amazon's market value has reached 1.7 trillion, and it is no exaggeration to say that Amazon is the leader of the Internet wave and is at the forefront of the e-commerce industry.
In the era of e-commerce in the blank mainland space, Amazon can be said to have seized the opportunity and made a lot of money. However, today's Amazon position in the domestic market is greatly reduced, and recently Amazon announced its official withdrawal from the Chinese market.
Why is Amazon out of the marketplace?
Amazon, one of the world's largest e-commerce giants, has been in the domestic market for several years, but now it is withdrawing from the Chinese market. For any company, it is impossible not to value profits, Amazon's exit, can also be said that the market in the domestic market is not sluggish.
Amazon used to be very impressive in terms of popularity and market share in the domestic market, but why should it leave the market now? There are several reasons for this.
First of all, the pressure of competition in the domestic market is increasing. When Amazon first entered the domestic market, it was in the initial stage of mainland e-commerce, and now local e-commerce platforms have risen rapidly, JD.com, Alibaba and Pinduoduo. For Amazon, not only has it been carved up of the market, but it also has strong competitors.
Second, Amazon is not concerned about the Chinese market, and has not changed according to the needs of domestic consumers, or copied the American set to China. This also makes domestic consumers find that it is not easy to use when entering the Amazon shopping platform, and it will also produce a psychology of rejection, so as to give up.
Finally, the key point is that Amazon's behavior of eating and smashing pots completely chills the heart of Chinese, then it will inevitably lose the Chinese market. In fact, Amazon withdrew from the Chinese market as early as 2019, but may not be willing to give up such a huge market in China, so it returned later.
What is speechless is that Amazon, which returned to the Chinese market, not only did not think about how to develop in the Chinese market, but openly challenged the bottom line of the Chinese and sold goods that humiliated China, which is simply shameless. Amazon's approach is naturally unrealistic to expect recognition from the Chinese market.
Write at the end
The mainland has always been friendly and open to foreign enterprises, but if foreign companies are making Chinese money while doing things that harm China's interests, then we will not allow it, and it is equivalent to giving up the Chinese market.
Then for such a company, we are not rare, in the end, Amazon's eating appearance is too ugly, it will inevitably lose people's hearts, and what to talk about the market. So Amazon's position is unexpected, but also inevitable.