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Wen 丨Sun Hu's study
Editor丨Sun Hu's study
Nowadays, artificial intelligence, Internet of Things, big data, cloud computing, social media and virtual reality and other technologies are about to enter a period of comprehensive development.
Top Internet companies represented by Google have taken the lead in starting research on VR, hoping to allow people to use virtual reality devices to make people feel the power of this technology, so that the audience can feel like they are in the news and interact with the program.
When artificial intelligence can effectively help people take on part of the work, the saved labor can be used in deeper content.
The era of intelligent media refers to the collaborative work of humans and machines, and may be "human-machine integration", that is, media workers and artificial intelligence work together to complete information collection, text creation and broadcasting.
First, the new situation of artificial intelligence anchors in the field of news
The emergence of artificial intelligence technology, the first change is news writing, traditional journalists often need interviews, editing, data processing and other work, the production cycle is longer.
But the application of artificial intelligence technology has greatly shortened the cycle of news writing, and for a large amount of data, artificial intelligence only needs a few minutes to write news.
It has changed the traditional way of news production, provided new technologies for news writing, and brought technological changes to the news industry.
If you can combine artificial intelligence anchors with news writing software to achieve a full range of work modes from interviewing, editing, broadcasting, etc., it will greatly improve work efficiency.
In order to allow traditional anchors to invest in more and deeper other news work, so that the news industry can develop faster and more sustainably.
(1) Artificial intelligence anchor combined with news writing software
The general naked eye cannot really see the specific process of artificial intelligence writing news, and it mainly uses cyberspace to collect data and produce news releases in an automated way.
When human journalists write news stories similar to finance, disasters, etc., they often need to deal with large-scale data.
However, artificial intelligence can write news seconds after getting the corresponding data, and use artificial intelligence anchors to report events, and the efficient rate makes human journalists amazing.
Moreover, the whole process is completed automatically by the machine, which will also greatly reduce the cost and be quite efficient.
The technology and advantages of artificial intelligence have made it spread throughout the news events such as finance, sports, and disasters in a short period of time.
It can be said that artificial intelligence news production has basically achieved synchronization with news events, can monitor the development and change of the situation in real time, extract and analyze useful data, and finally obtain results, which is a speed that artificial news cannot surpass.
There is no doubt that speed has always been the key to maintaining the core competitiveness of the press industry, and the speed of artificial intelligence processing news has become a competitive tool between various media.
Nowadays, with the rapid development of technology, the corresponding technology will become more and more mature, and artificial intelligence news production can not only write news articles at high speed, but also maintain the quality of news.
As we all know, the timeliness of news is a key factor in the competition between various media outlets.
Since the main body of artificial intelligence news production has the characteristics of mimicry and mechanization, it can ensure the retrieval and processing of global data around the clock, and generate news products for news dissemination in a short time in accordance with the established process of producing news.
The popularization of artificial intelligence news production mode has effectively improved the production efficiency of news.
(2) Artificial intelligence anchors come with a system to identify fake news
First of all, when it comes to news writing, the first step in routine news production is often the collection of relevant data.
Although the information expressed by the reporter is based on objective materials, the news is written by people, so this way of disseminating information will inevitably have human subjectivity.
However, because artificial intelligence anchors do not have specific human emotions, they will treat news facts fairly and objectively in news reports.
And in terms of data collection, once the data is biased in the process of processing, it will lead to inaccurate news content.
But in the process of using artificial intelligence technology to produce news according to established processes, useful information is filtered out of vast amounts of data.
It can also process and process data, effectively filter the junk information in the industry on the basis of combining sensitive and garbage thesaurus, and use syntactic analysis to accurately obtain valuable information, and successfully capture the required information with higher efficiency.
Secondly, on communication platforms, especially on Internet application platforms, it is a gathering place for false information and vulgar content.
In the Internet environment, there are a large number of users and large-scale rapid dissemination across regions, and the rapid dissemination of information within and between platforms, some platform users try to publish false information and vulgar content for various interests.
Because such information and content tend to circulate quickly and widely, it is difficult for society's original screening and prevention mechanisms to respond in a timely manner.
For this new problem, if artificial intelligence can bring its own information screening system, it will solve the problem at the root.
Then, in combination with the user's requirements, the required data is accurately screened.
The system accurately screens and filters information content to obtain valuable data and content.
In this process, not only does it not consume manpower, but only one instruction can quickly filter out the required data.
As far as news production is concerned, technology is not limited to the collection of massive data, but also the analysis and screening of data to obtain useful data.
Let artificial intelligence anchors really play the role of supervision and supervision, and make the work of artificial intelligence anchors richer, which is the ultimate goal of this technology.
Moreover, artificial intelligence technology can be used to analyze the behavioral characteristics and text content of the disseminators of false information and vulgar content, as well as the psychological characteristics of audience acceptance.
Re-establish rules to provide a basis for model building, block the spread of false and vulgar content, and reduce the transmission effect.
Second, the new situation of artificial intelligence anchors in dubbing
The prototype of the first application of artificial intelligence anchors is the intelligent voice system, and then the sound and picture unification is carried out to produce artificial intelligence anchors.
Artificial intelligence voice technology is the most representative technology of artificial intelligence, this technology has been fully used in the field of artificial intelligence, which in turn makes the broadcast host and the industry face great challenges, and intelligent voice technology has broad development prospects in the future.
(1) The application of artificial intelligence anchors in news dubbing
News broadcasts have been affected to a certain extent by the emergence of artificial intelligence anchors, but in some low-end news broadcast markets, the charm and value of high-level news broadcasts have been fully highlighted.
In the professional field of news broadcast hosting, news broadcasting occupies an extremely important position, and has won the title of "dance in shackles".
News broadcasts should not only use standardized language, but also use language proportions in place, which is both infectious and personalized at the same time.
This makes people realize that the news anchor belongs to the second creation, and is not mechanically and simply transformed, and the most inferior low-end product in the news broadcast is "seeing the word and sounding".
In the past, such broadcasting still had value, but with the advent of speech synthesis technology, its value will be greatly reduced.
For the media communication industry, the pursuit of high-quality news broadcasting is the most basic requirement, and the demand space for audio language is also hierarchical.
A large number of low-headed people have been liberated from visual bundling through mobile clients, and if artificial intelligence voice technology can be further improved and breakthrough, there will be a lot of room for development in news dubbing.
(2) The application of artificial intelligence anchors in documentary dubbing
For the first time, the documentary called "Innovative China" filmed by Central Nine Channel introduced artificial intelligence technology into the creation and shooting of the film, and the entire film was dubbed by artificial intelligence.
According to the voice technology team of iFLYTEK, the technical partner of "Innovation China", the key to the success of the dubbing of the film is the use of intelligent voice and artificial intelligence technology, which is completed by the country's top AI voice production team.
In addition, with the rapid development and innovation of artificial intelligence, it is conducive to promoting the globalization process of documentaries, and in the near future, with the help of artificial intelligence, the language barrier in documentaries will also be completely removed.
Thanks to the rapid development of speech recognition and translation software, artificial intelligence that fully integrates vision, speech, and natural language generation across media has emerged.
In different industries, artificial intelligence profoundly affects the production and broadcast effect of programs, and this revolution has just begun.
In the future, more and more programs will widely apply artificial intelligence technology, whether it is topic selection, planning, filming or ratings summary.
In the process of analyzing a large amount of program data, artificial intelligence is fully applied as an intrinsically driven analysis technology.
At the same time, artificial intelligence can not only make TV programs fascinating, but also improve the level of documentary shooting and production, while maintaining the documentary documentary, it can also ensure real-time.
(3) The application of artificial intelligence anchors in some advertising dubbing
In the traditional dubbing market, the disadvantages of low-end advertising dubbing are that the language is not standardized enough, the sound quality is poor, the language has no affinity, and the voice intonation lacks change.
After these sound models are established, the application of speech synthesis technology will be well alleviated, and the dubbing in some advertisements will be replaced.
In terms of standardized and personalized sound synthesis, the advantages of intelligent speech synthesis are obvious, and after comparison, it can be judged that it will be difficult for the low-end market of advertising and dubbing to have survival space in the near future.
Third, artificial intelligence is fully hosted
In a recent interview, Hawking, a well-known British physicist, once again emphasized that artificial intelligence will gradually dominate and replace humans in the future.
In Hawking's view, designing artificial intelligence is a pioneering achievement of human development, but humans must analyze the risks faced by artificial intelligence, otherwise human civilization will be forced into a particularly dangerous situation.
(1) Use big data to analyze and complement journalists
The essence of networking is simply to connect online and offline resources, and data is an important power source that can activate, connect and integrate various social elements.
This requires everyone and all kinds of divisions to implement the definition and description of data, and improve the accuracy of matching on the basis of deep mining data.
Because user attention is a scarce resource, it is important to accurately locate user needs in the process of media development.
Accurately capturing data is critical in the process of editing news content based on artificial intelligence technology.
Intelligent technology has further expanded the scope of data capture, so that journalists have more choices in their reporting perspective.
Places that were previously inaccessible to humans can now be easily photographed with drones, allowing them to capture a wealth of valuable news material.
Subtle substances, which were previously invisible to the human eye, can now be monitored by smart sensing devices.
When it comes to the ability to process and process data, the big data used in the process of artificial intelligence production news can deeply analyze and interpret huge amounts of data and information, and can quickly find the internal connections between various data and announce the analysis results to the audience.
In this regard, the advantages of artificial intelligence are unmatched by humans.
Under the situation of rapid development and continuous innovation of science and technology, news dissemination is more efficient and faster, the shelf life of news is getting shorter and shorter, and the audience is more demanding on the time of news, as long as the news event appears in time to present the news report to the audience.
Even if human journalists work hard, there are limits to the number of hours and energy they can work in a day.
In the process of reporting news, journalists can use their professional knowledge and rigorous thinking to provide professional suggestions and analysis to the audience, which is difficult to do in news works produced by artificial intelligence.
For an incident, what a news writing robot can do is collect and organize data through the online platform, and make analysis, and cannot go deep into the scene of the incident to dig deep into the reasons and processes behind the truth.
But the thinking of human journalists is divergent, capable of digging deep and reporting.
Some media professionals worry that human journalists will be replaced by artificial intelligence in the full adoption of artificial intelligence news production, while others worry that human journalists will cease to exist in the near future.
So will human journalists be completely replaced by news writing robots? How likely is it to be replaced?
News writing robots do not have the ability of human journalists to report deeply and analyze logically.
Therefore, the professionalism of news writing robots in writing news releases is not strong, the logical connection between each paragraph is not close, and there is a big gap with the survival of the public.
From another perspective, AI-based news production uses technology to efficiently process huge amounts of data and information.
In order to act as a robot assistant for the news team, helping human journalists carry out and complete simple work, a lot of the basic labor will be carried out by robots, so that humans can have more time and energy to devote to other work.
On the basis of human cultivation of divergent thinking and deep thinking, the powerful ability of big data computing and processing of news writing robots is brought into play.
In the case of long-term exploration and running-in, artificial intelligence news production will surely achieve greater development and progress, and news writing robots and human journalists can complement each other.
Smart technology helps to achieve breakthroughs in human limits, access to news scenes that are difficult for humans to reach, and obtain valuable information and data.
Moreover, the ability of intelligent technology to capture information can create rich news leads for journalists, and the reporting perspectives that human journalists can choose have become more diverse.
(2) Interact with the audience
At present, artificial intelligence anchors are still in the process of simple and repetitive reporting, if artificial intelligence anchors can use data systems to interact with the audience in real time and solve the problems raised by the audience, it will provide more help for the host to creatively promote future development.
Artificial intelligence anchors are proficient in multiple languages, have the ability to communicate across languages, update and supplement knowledge reserves in a timely manner, directly grasp and connect in the chaotic news information, and generate new clues.
With the assistance of artificial intelligence technology and intelligent voice, the above powerful capabilities that make the host dream of it come true, further expanding the development space of the host.
Only by relying on big data to interact with the audience, inject more human touch into the program, and improve the watchability of the program can we stimulate and mobilize the audience's interest in watching.
With the development of artificial intelligence technology, China is bringing a vibrant future to the world, and the artificial intelligence anchors created in China are going global, and a revolutionary change is quietly coming.
The media has also taken steps from "integration" to "intelligence", and the application of new technologies will inject new vitality into the entire media industry.
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