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Wen 丨Sun Hu's study
Editor丨Sun Hu's study
Although the processing power of artificial intelligence is not strong enough, especially the level of emotional cognition is still low, artificial intelligence has excellent learning ability and the ability to quickly upgrade.
Improving the intelligence level of information manufacturing will profoundly affect the development of new media and human beings, and new media is no longer just a tool or platform for transmitting information, but also can automatically generate information.
In other words, new media has the function of producing and disseminating information at the same time, and the human-centered information production mode that human society has long advocated will undergo subversive changes.
The rational use of artificial intelligence anchors with automatic generation capabilities is a major problem for media practitioners or the entire human society.
AI anchors pose a threat to traditional anchors, who can use sample learning, data processing and in-depth analysis, and unquantifiable content.
We can use artificial intelligence as a reference for comparative broadcasting and hosting, continuously improve ourselves in the process of work, promote strengths and avoid weaknesses, have a deeper understanding of the discipline, and derive future development trends based on this.
From the perspective of research and science, it can be found that artificial intelligence anchors and traditional anchors have their own strengths, and we should combine the two to give full play to their respective advantages and escort the development of the media industry.
First, find out the shortcomings of traditional anchors from artificial intelligence anchors
The "AI synthetic anchor" released by Xinhua News Agency and Sogou only needs to edit the reporter to enter the news text into the system, and the computer will generate the corresponding AI synthetic anchor news video.
Correspondingly, the demand for anchors on radio and television news platforms will be greatly reduced, and anchors with relatively low professional quality will face the elimination of the industry.
At this stage, the mainland has made great progress in robot writing technology, and Tencent used robots for the first time in 2015 to create news releases, marking the entry of robot intelligence technology into the field of mainland news writing.
At the Rio Olympics in 2016, a news robot named "Zhang Xiaoming" in Toutiao wrote a total of 457 news briefs and event reports in 13 days, 2 seconds of writing, anthropomorphic language, intelligent pictures... If the robot writes the manuscript and then transmits it to the AI synthetic anchor, its timeliness will kill the vast majority of journalists.
In terms of work efficiency and data processing, human beings are far inferior to artificial intelligence, and it is an inevitable trend for artificial intelligence to replace some human work in the future.
Although compared with humans, the advantages of artificial intelligence in a small number of jobs relying on data are more obvious.
However, it cannot communicate with people in a natural way, its body movements are more rigid, not as natural and decent as humans, and it cannot carry out cross-industry innovative thinking, which is difficult to do some work that requires complex strategies.
Only when human beings maintain the ability to learn, use deep cognition and thinking for work, and learn to control and use artificial intelligence, will not face the dilemma of being eliminated by society.
Second, the response principles of traditional anchors
It is undeniable that artificial intelligence technology will become more and more mature, and artificial intelligence anchors are likely to replace some traditional anchors in the future, but this is also determined by the characteristics of such work.
Michael Osborne and Carl Frey, scholars from the University of Cambridge, used a data system to analyze the probability of more than 300 occupations being replaced in the future, in descending order: telemarketing, typist, accountant and insurance salesman.
The general characteristics of these occupations are: standardized, stylized, regular, and highly repetitive.
In terms of "voice" alone, in 2018, iFLYTEK, Southern Finance All Media Group and CCTV worked together to restore the voice of the late artist Mr. Li Yi and create the world's first fully dubbed TV program "Innovation China".
The emergence of the "AI synthesis anchor" is nothing more than expanding the original "sound" synthesis technology to the field of "sound and image" synthesis.
What it replaces is only a small part of the anchor's career field.
After editing the work content into a formula and entering it into the computer, it means that the position may be replaced by artificial intelligence.
However, as an announcer and host, in addition to the professional category of "scripted broadcasting", another major career field is unscripted broadcasting - hosting.
By directly feeling the context of the scene, the host uses words and sentences to create witty words, which attracts the audience.
The host's personality style and personal image are the externalization of his thinking and the extension of his wisdom.
A moderator's ability to speak well, deeply, and beautifully is the embodiment of his personality cultivation and humanistic care.
It can be seen that at present, artificial intelligence anchors do not have the ability to generate empathy and active thinking, artificial intelligence cannot replicate the unique creative ability and personality cultivation of human beings, even a set of extremely complete instructions can not be surpassed, but it will become the excellent competitiveness of announcers and hosts in the "intelligent media" environment.
We should correctly understand the development of artificial intelligence and take an objective view of the limitations of the profession.
Just as the so-called proposition of the times must have the significance of the times, what stage artificial intelligence will develop in the future is what we cannot predict at present, and we do not need to worry that this technology will completely replace the profession of announcer and host.
At present and for some time to come, the challenge of artificial intelligence to the field of broadcast hosting seems to only exist in the replacement of simple broadcast work.
This is a wake-up call for broadcast and host practitioners, that is, when this part of the working time and field is replaced by technology, whether they can have higher requirements for themselves to improve those skills that cannot be easily replaced in the business field;
In the process of teaching and scientific research, can relevant professional colleges and universities devote more time to students' skills education and shift to literacy education in a targeted manner?
The development of the times is always a process of survival of the fittest, whether artificial intelligence comes or not, if industry development and academic research have been stagnant, being eliminated and replaced are inevitable results.
In the face of the current development of artificial intelligence anchors, traditional anchors must first change their mentality and actively embrace reality.
Reality is the fact of technological progress, admit it or not, accept it or not, it is there, as people always say "the wheel of history is unstoppable".
Of course, by embracing reality and accepting new technologies, while enjoying the "labor liberation" brought by artificial intelligence speech synthesis, we should also realize that most simple, repetitive broadcasts can be replaced by artificial intelligence, but in-depth broadcasts and reports about love and temperature must still rely on people.
In addition, we should also be alert: once artificial intelligence speech synthesis technology is widely used, will it bring about a lack of high-quality products, will it lead to the reduction of language arts masters.
Second, we must change our attitude and re-understand the direction of learning.
More than a hundred years ago, Albert Einstein said that "the value of a university education is not to remember many facts, but to train the brain to think."
The broadcast hosting profession should pay attention not only to how to say, but also to what to say; We should pay attention not only to basic skills, but also to the shaping of multiple abilities; It is necessary to pay attention not only to general education, but also to the cultivation of personality.
CCTV news anchor Sha Chen said that "traditional media 'lose fans' not because they are professional, but because they are not professional enough."
What does "professional" mean here is worth pondering and discussing.
Finally, to change your tone, you must learn to build a personal brand.
Now, these "standardized" things can be completely replaced by artificial intelligence, imagination and creativity are necessary for artistic creation, including the creation of audio language art.
We should work to develop these two "forces" so that our language presents an expression with a label of personality.
Artificial intelligence technology has indeed brought challenges and impacts to broadcast hosts, and this situation will continue to develop, but at present, human thinking ability, creative ability, and aesthetic ability are still our fortress and moat.
Third, man and machine harmonious sharing
The main purpose of human invention of artificial intelligence robots is to help humans reduce the burden of work, so we cannot mold humans and artificial intelligence into two opposites, and the relationship between the two should complement each other and make progress together.
Robots should play the role of accompanying traditional media practitioners to go farther and farther on the difficult and tortuous road, and are the promoters of traditional media to continuously improve their self-cultivation and innovation capabilities.
Let them have the courage to break the rules and strive to innovate, and lead them to obtain more irreplaceable self-reliance and autonomy in the world of artificial intelligence.
Yang Lan, a well-known host in the mainland, arrived in Nanjing on November 19, 2017 with his work "Artificial Intelligence Is Really Coming", and shared his artificial intelligence journey in the world's top laboratories with the people of Nanjing, which was very exciting.
He said the theme had been curated by her and friends since December 2015, and it was a "brain-opening" sci-fi journey.
Yang Lan also said that with the deepening of visits and research, the more he can feel the help that artificial intelligence brings to our lives and work.
Yang Lan said that in the whole process, artificial intelligence is like a mirror, from which human creativity and imagination can be clearly seen.
The ultimate purpose of human-machine dialogue is to create a good situation of win-win and sharing between humans and machines, so as to establish an interaction mode that is in line with the human mind.
Whether it is a virtual host based on the Internet or an intelligent anchor based on artificial intelligence technology, it has great practical significance.
It is conducive to mobilizing the work vitality of traditional hosts and stimulating traditional hosts to further examine and think about their own work.
This technology will be fully applied in the future TV industry, allowing viewers to experience news broadcasts more realistically, fully participate in the program, and interact in a timely manner.
In the future, as AI shares more tasks, the liberated productivity can be used for deep content production.
It has entered the development stage of cooperation between man and machine and the organic integration of man and machine, that is, the era of intelligent media.
Machines and media industry practitioners work together to collect, write, broadcast and disseminate news content, which will be the new normal for the development of the media industry in the future.
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