2023 is almost halfway through, but the scene that some fans were hoping for Hollywood to save the mainland film market has not appeared.
This year is a year of full recovery of the mainland film market, and the backlog of domestic blockbusters has been finalized, but the most noteworthy thing is that Hollywood blockbusters can finally be released at the same time, especially Marvel, which has been out of the mainland market for nearly 4 years.
But the box office performance of these Hollywood blockbusters is disappointing.
Box office 13 streaks! Do mainland audiences really not like to watch Hollywood?
Hollywood has undoubtedly been strong in the mainland film market before, and "Transformers" alone has won three annual championships in the mainland market. At that time, domestic blockbusters did not dare to be released at the same schedule as Hollywood, and even needed to create a strange schedule such as Domestic Protection Month to protect domestic films.
But 2023 is really different.
Up to now, Hollywood has released 13 new films in the mainland, including "Guardians of the Galaxy 3", "Ant-Man 3", "Black Panther 2", "Thunder Shazam 2", "Super Mario Movie", "Dungeons & Dragons", "Megan" and so on, covering superheroes, fantasy, animation, thriller, action and other genre films. Almost all of them are super big productions, but these 13 new films have hit the street at the box office.
As of May 12, the mainland box office of "Guardians of the Galaxy 3" is 279 million, "Ant-Man 3" is 272 million, "Black Panther 2" is 106 million, "Super Mario Movie" is 161 million, and the remaining new films have not even broken 100 million! If the global box office of the film also swooped, it can also be said that Hollywood is really lonely, and the quality is too poor.
But many of them are excellent overseas box office and poor mainland box office!
For example, the global box office of "Super Mario Movie" exceeded 1.165 billion US dollars, and it received a double harvest at the box office in overseas markets, but the popularity of the film in the mainland market was mediocre and did not set off a little splash.
In this case, Hollywood is probably also asking, how are the mainland audiences?
The cost overrun to 2.36 billion, the first day accounted for 95%, Hollywood finally came up with this killer app!
Of course, this conclusion is a little early, because Hollywood in the first half of the year is actually Marvel, and this movie universe has been away from mainland audiences for almost 4 years after all, which has hit the fan base very hard, plus superhero movies are really a little aesthetic fatigue.
The second half of the year is when Hollywood really makes a difference, especially this summer, when domestic films finally have the courage to fight with Hollywood.
The summer file is no longer a domestic protection schedule, and there are currently 7 Hollywood blockbusters confirmed to be released in the mainland summer file, including many super IP sequels such as "Transformers 7" and "Mission Impossible 7". But before that, "Fast and Furious 10" is undoubtedly Hollywood's killer feature.
"Fast and Furious" is arguably one of the most Chinese mainland audience-friendly Hollywood blockbusters, if not one of them.
In recent years, this series has been the priority of mainland audiences North American audiences, which is an example in terms of schedule, other Hollywood blockbusters are generally North American audiences to mainland audiences spoilers, supporting death is to be released simultaneously, but "Fast and Furious" is the other way around, the mainland schedule is earlier than the North American schedule.
In particular, the mainland schedule of "Fast and Furious 9" is 1 month earlier than the North American schedule!
This is inseparable from the support of mainland audiences for movies, the fifth part of the series began the mainland is the largest overseas box office of the film, the seventh mainland box office as high as 349 million US dollars, almost equal to North America's 353 million US dollars, by the eighth mainland box office rose to 384 million US dollars, and the North American box office fell to 226 million US dollars, since then the mainland has been the largest box office of the film.
The overseas box office of "Fast and Furious 9" is hitting the street, and it is the mainland audience that has contributed 200 million US dollars to the box office to make the film return to its capital.
It can be said that mainland audiences are very buying the series "Fast and Furious", and the box office of "Fast and Furious 9" is not as good as expected and more because the quality is too poor, and this time "Fast and Furious 10" finally realized this.
The film is scheduled to premiere in mainland China on May 17, and North America on May 19.
Judging from the trailer, "Fast and Furious 10" returns to drag racing action, no longer clinging to a strange circle that is bigger than a scene, after all, "Fast and Furious 9" drag racing into space is really unacceptable, Jason Statham's return, plus the addition of Shanghai King Jason Momoa have made the action scenes watchable for a long time, no longer Donald alone.
According to the feedback of the movie preview, the movie has a good reputation this time, and whether the high-profile Gagadot returns is still a mystery, according to the current news that the movie has two endings, one of which resurrects Gagadot, obviously in preparation for the series finale "Fast and Furious 11" All the staff assembled. But the film team has to decide which ending to use based on the feedback from the preview.
"Fast and Furious 10" is one of the most expensive films in Hollywood film history, due to actor remuneration and shooting problems, the cost of the film overrun to 340 million US dollars, that is, 2.36 billion yuan, the global box office needs 1 billion US dollars to not lose, for the filmmaker Chinese mainland the market is the most critical.
As of 12 o'clock on May 12, 5 days before the release of the movie, the mainland pre-sale box office of "Fast and Furious 10" was 8.09 million, and the pre-rehearsal on the first day accounted for more than 95%, it can be seen that the theater line is still very optimistic about "Fast and Furious 10", but this pre-sale is a little less than expected!