"Ferrari in the tile industry" and "the main force of high-end tiles" are all labels that consumers have labeled Douglas. Douglas, born in Modena, Italy, has been welcoming Chinese consumers with its high-quality ceramic culture and products since entering China in 2001, and has been popular with consumers with its unique design and high-end quality.
In 2007, Douglas tiles into Chongqing, ten years, it witnessed the fastest stage of change in the tile industry in Chongqing, on the occasion of the tenth anniversary of Douglas's entry into Chongqing, Tencent Home Chongqing Station reporter interviewed Douglas Chongqing District General Agent Zhou Zhiye (hereinafter referred to as Zhou Zong), he told the development and changes of the home furnishing industry in Chongqing in the past ten years, he said: "In the face of change, what we have to do is to make the brand to the extreme. ”
<h1>Create tiles like fashion</h1>
"Douglas, not just tiles, but art, fashion..." There is such a striking line in the Douglas store. According to Mr. Zhou, Douglas is creating tiles like fashion, creating his own style.
Every September, Douglas takes his work to the Bologna Ceramics Exhibition in Italy, which represents the world's most cutting-edge design, predicts the fashion trends of the coming year, and is hailed as a bellwether in the industry. "By attending the show, Douglas learns about the world's most cutting-edge designs, knows the future trend in advance, and learns from the works of top designers in other countries to find new inspiration to ensure that our designs remain at the forefront of the industry." Mr. Zhou said.
<h1>Trust that the product will speak</h1>
Before acting as an agent for Douglas, Mr. Zhou also represented other tile brands, accumulated a certain amount of industry experience, and in 2007, he learned about the Douglas brand in a coincidence, and he immediately won the general agent in Chongqing, and successively laid stores in major stores such as Jianmart, Deyi Decoration City and Red Star Macalline. "It was because I represented other tile brands that Douglas gave me more feelings, and it made me believe that the product can speak," he says. ”
In an hour of interviews at the Douglas Red Star Macalline Jiangbei specialty store, Douglas's customers came and went dozens, many of whom were repeat customers, and ordered directly after coming. The reporter interviewed one of the users, Ms. Li, who told reporters that she chose Douglas when she decorated the first suite, and the model tiles looked very good in the store, and she did not expect to take it back to the effect of laying it out, which was better than what was put out in the store, so now decorating the second suite, and did not hesitate to choose Douglas.
It is understood that the Douglas product line is constantly enriched, and has now formed four mainstream products: marble tiles, rough tiles, modern simple tiles and log tiles. At the same time, Douglas has strict requirements in the selection of raw materials and process production, and each link is produced in accordance with international standards.
<h1>The future: leading consumption to explore the road of brand</h1>
A brand insisting on doing it for 10 years is enough to make people have a deeper understanding of the two words of brand. In Mr. Zhou's understanding, the brand includes the product itself, the service and the consumer experience, and Douglas is exploring how to take the brand to the extreme.
Mr. Zhou believes that Douglas allows Chinese consumers to buy international high-quality products at domestic prices, and under the trend of consumers constantly upgrading their consumption concepts and increasing requirements for home life, Douglas is in line with or even leads the needs of consumers.
In the future tile market, it is necessary to do fine, rather than blindly enlargement, so as to facilitate the establishment of the brand; at the same time, it is necessary to classify products in detail for different consumer groups, giving consumers more and faster choices; creating stores, upgrading services, and giving consumers a better consumer experience.
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From November 1 to November 25, 2017, Douglas celebrated the 10th anniversary of his entry into Chongqing and launched 6 luxury gifts: souvenirs on check-in; customers holding the "Douglas Gratitude Card" deducted 500 cash; forwarded links to draw up to 200 yuan in cash red packets; paid up to 10,000 yuan cash-back value-added coupons; on-site smoking of the two-door refrigerator, Midea drum washing machine, Midea electric pressure cooker and other luxury gifts And 20 new products in 2017 only cost 10 yuan a piece.