Leju Financial News was jointly sponsored by Leju Finance, Sina Finance, Sina Home, China Entrepreneur and China Housing Network, and jointly guided by the China Real Estate Association, China Property Management Association and the Furniture Decoration Industry Chamber of Commerce of the All-China Federation of Industry and Commerce. Zhao Fan, general manager of Douglas (China) Market Management Center, was nominated by the media and entered the "2019 Top 100 Chinese Home Furnishing Brand Managers" selection.
Douglas (China) is currently one of the leading home space service providers in China. Since its establishment, Douglas has been adhering to the business philosophy of "continuously introducing global high-quality household products into China", providing excellent and high-quality products and services for tens of millions of high-end customers, and has always been in a state of steady development.
Douglas (China) business involves three modules: high-end boutique tiles, high-end overall home solutions and global high-end home furnishing agents. Douglas (China) is mainly engaged in the high-end boutique tile business "Douglas Tiles", which has become the main force in the field of high-end tiles in China. Douglas (China) launched in 2017 with Douglas rock slab extended as the "core", for high-end groups, integrating the R&D, design, operation and product resources of outstanding home furnishing companies around the world, applying innovative thinking to space application design solutions, aiming to provide customers with high-end customized services extended home overall home solutions.
Douglas has been committed to dedicating the world's excellent home furnishing products to Chinese consumers, integrating global high-end home resources, and creating high-end boutique tiles, overall home solutions and worldwide "one-stop" services for the world's boutique home furnishing agents. Position high-end people to create a quality of life. Douglas has won many honors in the industry such as "Top 500 Asian Brands", "Top 10 Ceramic Brands", "Most Concerned Products on the Internet", "Big Goose Award", "Most Popular Brand for Consumers", "Most Fashionable Design" and so on.
Zhao Fan, as the general manager of Douglas (China) Market Management Center, is responsible for the overall operation, promotion and communication of the Douglas brand, as a senior marketer in the home furnishing industry, with nearly ten years of experience in the field of enterprise development brand strategic planning, marketing promotion and communication, and the current management team is nearly 40 people. Born in the front line of marketing, participating in the planning of many marketing activities that attract the attention of the industry is the industry history of Mr. Zhao Fan, a professional manager, and it is also a bit of his journey.
The company's market strategy is built, developed and landed; the front-line activities are the pioneers, exceeding the quota tasks. Under his leadership, Douglas has gradually been recognized and familiar with the industry, and has been recognized again and again, and has repeatedly won the attention and favor of the industry and the media. The brand Italian design discovery tour activity planned and held lasted for five years, becoming the IP of the brand, and in 2019, nearly 100 outstanding domestic designer teams were organized to go to Italy and European countries to put themselves in the shoes of Italian culture and ceramic art, and build a bridge of communication for Sino-Italian cultural exchanges and the spread of Italian ceramic culture in China.
In the theme interview of "Home country and country - 2019 (the third) China's top 100 home furnishing brand managers", Zhao Fan believes that influence should not be the goal that brands blindly pursue, after all, brand activities attract audiences is one aspect. They are now more and more discovered and focused on the brand's tonal communication and what can be brought to consumers, they focus more on product design and development, the dissemination of Italian lifestyle, guide everyone to understand more about the world's home trends, understand different cultures and artistic atmospheres, learn more about the core of human life, for this purpose they go to build one bridge after another, connecting one bond after another.