The Zibo barbecue, which has recently been out of the circle, has attracted tourists from all over the country with its unique pyrotechnics and human touch, and has become a city business card. On April 15, under the witness of nearly 50,000 people in Beijing Workers' Stadium, the Chinese Super League revived with fierce matches, brand-new stadiums, and hot football markets, so that football returned to the city and people's lives, and the Chinese Super League has also become a delicious "barbecue" in the sports circle.
The national football market is full, and the Shanghai derbyda is climax
If you want to say what is the hottest in the Super League in the new season, the ticket must be counted as one. Since the start of the game, all the stands swept from the broadcast screen are basically full, and some gold medal markets such as Shanghai, Beijing, Chengdu and so on are even more difficult to find.
Statistics show that the average attendance of 8 matches in the first round of the Chinese Super League in 2023 is 23,944, which has surpassed the annual average attendance of 23,314 in the 2019 season before the epidemic, and is close to the total number of 2021 and 2022.
You must know that this is still under the influence of some objective factors, such as Shenhua's home stadium Shanghai Stadium, due to construction restrictions around the venue, only about 30,000 seats of 72,000 were opened. Similarly, the port home stadium Shanghai Pudong Football Stadium, which is also only a third open for 33,000 seats.
The hot Chinese Super League reached a small climax in the Shanghai derby on the evening of April 30.
It is understood that SAIC Pudong Football Stadium has opened a total of nearly 13,000 seats for this derby, excluding the two teams of fan clubs, leaving few tickets for individual visitors.
Xiao Li, a seaport fan from Jiangsu, said: "I have been trying to negotiate derby tickets since two weeks before the start of the game, and I originally thought that there would be tickets so early, but when I asked, I said that there were no tickets, and I found out the scarcity and preciousness of tickets." ”
Fortunately, with the "excellent" relationship, Xiao Li finally got the ticket 2 days before the start of the game, "I was so excited, just like the game kill, this is complete." ”
Considering the traffic flow during the May Day holiday, looking back and forth is not a small expense whether it is manpower or time cost, which shows the significance of derby to fans.
As for the derby ticket price, the original five-level ticket of 480 yuan/380 yuan/280 yuan/180 yuan/100 yuan has been speculated to 2,000 yuan on the Internet, and the three tickets have reached 5,888 yuan, which is enough to see the popularity of this game.
A colleague from the Shanghai media said: "At least 20 people around me have come to ask me for tickets, and some even come to ask at 12 o'clock in the middle of the night, but how can there be." This year's tickets are already in demand, not to mention a focus game like the derby. ”
Although the ticket price is very expensive, some Shenhua fans said that it is completely acceptable, "As long as I can watch Shenhua, how much money can be accepted, I am full of confidence in Shenhua this season." ”
And the hot scene of online ticket grabbing soon continued offline.
On the day of the derby, at the ticket gate outside the stadium, many fans were squeezed in by the crowd, "pushed and pushed and pushed into the stadium, only to find that there was no ticket check-in after coming in, although I also bought tickets." ”
The press room in the stadium was packed with journalists from all over the country, and with more than 70 burgers already in the air before the start of the game, more than 70 burgers had been swept away.
Crowds of Shenhua and harbor fans around SAIC Pudong Football Stadium, press conference halls and stands packed with journalists, shouts of mountains and tsunamis... These scenes are really long gone. Thousands of sails have passed, and the fans' unrelenting persistence is touching.
In addition, this derby also attracted the leaders of the Shanghai sports authorities and the vice mayor in charge of sports to personally supervise the battle, and the popularity and attention returned to 2019.
The popularity of the Shanghai derby is not only a bellwether for Chinese football bottoming out, but also a microcosm of the popularity of the new season of the Chinese Super League, according to observations, Beijing Guoan, Chengdu Rongcheng, Tianjin Jinmen Tigers, Wuhan Three Towns, Dalian People and other clubs are also good at the box office.
On April 11, Tianjin Jinmen Tigers started selling new season annual passes, and the sales exceeded one million yuan in just one hour after it was launched, and more than 2,000 fans purchased the set tickets, making the club and platform staff shout "unexpected".
Beijing Guoan's package has sold more than 10,000 sets in just 15 minutes after its launch, public information shows that the new season Guoan's package is divided into 950 yuan, 1100 yuan, 1200 yuan, 1500 yuan, 1800 yuan, 2000 yuan, 2400 yuan and other different prices, in this conversion, Beijing Guoan Club has earned more than 3 million yuan just by selling season packages.
According to surging news reports, Chengdu Rongcheng's annual home ticket revenue is expected to reach 100 million yuan. In this way, a considerable part of the club's input costs can be covered, which is conducive to sustainable development. "We are also looking for ways to do some unique viewing experiences to attract more fans to watch the game in Phoenix Mountain." Relevant people from Chengdu Rongcheng Club said.
In the first game of the new season at the Phoenix Mountain Football Stadium, in addition to 39,686 fans gathered to shout, after the game, the entire football stadium lit up with lights, people raised their mobile phones, lit up the stars, and sang "Hey Jude" in unison, envious of many foreign fans: "This is a football game, this is simply a star concert sung by 10,000 people." ”
Throw in peach and plum, repay it with Qiong Yao. Bidding farewell to the Chinese Super League in the golden yuan era, it has found a new way to welcome back the fans, and the Chinese Super League has never needed the return of fans so much as it is now.
Sales around the club are booming, and businesses near the venue are blooming
Under the hot ball market, Chinese football has restarted and sees more possibilities and hopes for the future.
Shanghai Stadium, SAIC Pudong Football Stadium, Beijing Workers Stadium, Qingdao Youth Football Stadium, Chengdu Phoenix Mountain Football Stadium, including Tianjin Binhai Football Stadium and Dalian Barracuda Bay Football Stadium that will be opened in the second half of the season... Under the wave of professional football stadiums put into use, the fans' viewing experience will be qualitatively changed as a whole.
SAIC Pudong Football Stadium
"We are now willing to come to the stadium early and feel the atmosphere outside the stadium and the cool light show before the kick-off," said an Blue Devils Shenhua fan excitedly.
Shanghai Stadium
In this way, it is a great boost for the merchants operating around the venue.
The third round of the Chinese Super League was played on weekdays, and Shenhua's home stadium, Shanghai Stadium, was flooded with 28,615 spectators, making it the home stadium with the highest attendance of the round. Before and after the game, there were long queues at dining venues around the venue, and it was difficult to find a table. The shouts of "Boss, is there still a place" rose and fell one after another, making the already lively and busy Xujiahui even more popular.
For the "dividend" brought by Shenhua's home game, the owners of restaurants near Shanghai Stadium were overjoyed. As for a boss of Pudong Football Stadium, it seems more "Buddhist", before the home debut of Shanghai Port, some fans wanted to find a place to sit near SAIC Pudong Football Stadium, but finally searched for a restaurant, but after waiting for the past, they were told that it was closed, because "the boss also went to watch the game!" ”
With the further completion of Shanghai Stadium and SAIC Pudong Football Stadium and the further opening of the venues, the business and investment promotion effect of surrounding shops will be more obvious, and the radiation influence of the Chinese Super League is believed to have just begun to appear.
At the same time, in more soft power links such as event operation, stadium service, fan culture, etc., Chinese Super League teams have also ushered in new opportunities for development.
In the first match of Beijing Guoan, the club souvenir shop was only temporarily built due to venue reasons, but the income on the first day exceeded 400,000 yuan, and the team's jerseys and scarves were sold out early, which is more than double the income from souvenirs before the epidemic.
Henan Songshan Longmen Club launched its own fan store on the mini program platform, and the peripheral products from design to quality have been unanimously praised. The relevant person in charge introduced that they hope that this time the innovation can revitalize Henan fans, form fan community operations, and gradually realize the value transformation of fan groups.
Chengdu Rongcheng Club carries out brand licensing through commercial cooperation with third parties, and the latter designs, develops, designs and produces brands that are more open and in line with the trend of young people, which has become the idea of fully developing the matchday economy of the Chinese Super League.
The development and sales of club-related products can enhance the "self-hematopoietic" function and create fan culture, thereby strengthening the club's confidence in survival and development. For league clubs that have experienced the impact of the golden yuan football + conference system for many years, what the most long-awaited club in the Chinese Super League is the recovery of the business environment of the professional league, so that whether it is a state-owned enterprise or a private enterprise, the pressure of operating football can be greatly alleviated.
With the benign and healthy development of the Chinese Super League, it will help to further release the potential of sports consumption, expand the scale of sports consumption, return the Chinese Super League to the "top stream" of the domestic competition performance industry, and lay a solid market foundation for professional leagues to build a good business environment.
Sponsors competed for bids, and the league as a whole became profitable
The fans were enthusiastic, and the sponsors who came to the club to inquire were one after another.
The head of business of Shenhua Club said: "Basically, there will be brands that actively contact cooperation through various channels, and recently I came to inquire about the advertising space behind the goal. Shenhua has certain requirements for the background and brand of sponsors, well-known brands are definitely the first choice, of course, according to the changes in market trends to try to meet the current market demand, fan demand, trend demand of the brand to cooperate, try different possibilities. ”
Zhejiang has a total of 24 business partners in the new season, of which Panasonic and Toshiba Air Conditioning will continue to be official main sponsors, and the club has signed several new sponsors. Although there is no detailed public information, the scale of 24 sponsors is definitely the top in the entire Chinese Super League.
Shirt advertising revenue is also an important area of club revenue, judging from the chest advertising of shirts that appeared in the first 4 rounds of the Chinese Super League, 10 clubs printed sponsor names, and some clubs chose to expose sponsors on cuffs and back of jerseys.
In addition to relying on league dividends and blood transfusions from the parent company, Chinese Super League teams began to experiment with new business models, which also brought better prospects for survival and development.
According to the data on the German transfer market website, the Chinese Super League generated a cumulative transfer fee of 3.226 million euros and a cumulative transfer income of 7.786 million euros during this window. The margin of expenditure was €4.56 million, marking the first time in 13 years that the overall income and expenditure of the Chinese Super League winter window was profitable, and it was also the most profitable transfer window in the history of the Chinese Super League.
This season's Chinese Super League foreign aid champion
Club spending has been greatly reduced, revenue channels have become more abundant and diversified, and a benign development of the Super League can go further.
In the stands of the Shanghai derby, Harbour fans played a huge TIFO of "remove the fake and save the truth", it is understood that this is the sincere message of the fan group to the current low tide of the Chinese Super League, and also the expectation of ushering in the rebirth of the Chinese Super League. It is the real on-field confrontation, real viewing experience, and sincere supporting services since the start of the game that have jointly created the hot scene of the new season of the Chinese Super League.
For Chinese football, 2023 is a year of fresh start. Looking forward to the 30th year of Chinese football entering the professional league, ushering in the 20th season of the Chinese Super League, it can be reborn and born into the sun!