In recent years, Dege has discovered a phenomenon -
Comedians are transforming.
For example, Dapeng, a "D silk man" who would only gag and visit the bathing center.
Transformed into a real word-of-mouth director.
From "Auspicious Luck" winning the Golden Horse Award for Best Short Film in 2018 to "Sewing Machine Band" winning the Directors Guild Young Director Award, today's "Keep You Aspicious" is a double harvest at the box office.
Dapeng proved his ability in 5 years.
He had the courage to abandon the basic plate of comedy, deeply cultivated the theme of humanities and society with remarkable results, and slowly moved towards the route of literary and artistic director.
There are also dreamers who chase everything.
Those years, cheap costumes, poor special effects, not to mention unorganized performances.
They said "marry Bai Fumei and reach the peak of life", but they did not expect that many years later, this group of people together made a movie that exploded.
With a high score of 7.4 and a box office of 926 million, this "Fame and Fame" really made them famous.
At the same time, Wanhe Tianyi's starring "Wang Sledgehammer" Baike also successfully transformed with "More Than Ending".
What's more, it is said that Baike has long had the strength to seize the emperor.
Comedian overall counterattack?
Don't worry, just when Wanhe Tianyi won the first battle, a "former old employee" of the company also delivered a new director's film.
However, he has not even gone well on the road of comedy.
Yi Xiaoxing - "Life is not familiar"
This is Yi Xiaoxing's third directorial work.
The film put a patch advertisement in the cinema very early, Qiao Shan has been lying on pork for half a year, coupled with Yi Xiaoxing, who is from the media, is well versed in publicity, and the publicity of this film is very good.
Live broadcasts, road shows, star battles, offline events, and even participation in film festivals all let Fan Chengcheng sit in a toy car.
Yi Xiaoxing understood the traffic.
Therefore, even in the bloody schedule of May 1st, "Life Road is Not Familiar" can still be on par with "King of the Long Sky" such a big-production + large-flow movie.
Since its release, "Life is Unfamiliar" has seen a continuous box office reversal.
From the third place on the premiere day to the second place, as of press time, even narrowly beating "King of the Long Sky".
Not only did the cumulative box office reach 280 million, but the ranking rate also rose from the initial 10.8% to the highest 24%, staging a "king sledgehammer" headwind reversal.
Professional media have predicted that the final box office of "Life is Unfamiliar" will be locked at about 800 million.
If nothing else, this movie will break Yi Xiaoxing's box office record and bring him one step closer to the 1 billion dream of that year.
The box office won a big victory, and the reputation was not bad.
Yesterday, the May 1st movie coefficient scored, "Life Road is Not Familiar" took the lead, with a score of 7 points for the May 1st file to start a good game, although it quickly slipped to 6.8 points, but for a comedy movie, this is already a rare high score.
You know, Yi Xiaoxing's previous two works were only 5.7 points and 6 points respectively, and now this gap is a world of difference.
The box office is high, the reputation is good, it stands to reason that "The Road of Life is Unfamiliar" is stable.
However, a storm behind it is unfolding.
Dego found that the comment area of "Life is Unfamiliar" was very strange.
This movie with a high score of 7 points, open the home page column, the popular short reviews are almost all one or two star bad reviews, which is really confusing.
What's even more outrageous is that popular long reviews are also bad reviews.
The words are fierce and amazing, and they don't give the film half face, and it is said to be useless.
It wasn't until I scrolled down that I saw some positive reviews, but as I flipped more and more, I noticed a strange phenomenon.
Netizens are either one star or five stars, some people can't put it down, and some abandon it.
Behind the quiet years of "Life is Not Familiar", a textbook-level "polarization" was staged.
What the hell is going on?
After reading it, Brother De may have the answer.
"Life is not familiar"
The plot of the movie is very simple, which can be seen as the Chinese version of "Meet the Father-in-Law".
The story tells the experience of "Wan Yifan", a game engineer played by Fan Chengcheng, who returned to his hometown with his father-in-law and mother-in-law to visit relatives at the invitation of his girlfriend.
Because when they first met, in case Fan misrecognized his father-in-law "Zhou Donghai" (Qiao Shan), he locked his father-in-law in the freezer.
This made Zhou Donghai's impression of Wan Yifan very bad, and the two sowed emotional seeds.
In the follow-up relationship, in case of friction with Zhou Donghai, and finally provoked a criminal organization specializing in stealing oil, the two sides met each other.
After a big war, he returned victorious, and his father-in-law and son-in-law also shook hands and made peace.
In general, the plot is equivalent to no plot....
Of course, comedy movies, can do the most basic funny work is worth the money.
As one of the first generation of Internet celebrities, Yi Xiaoxing has been deeply engaged in the comedy industry for many years, and the terrier in his brain is enough for a movie, and unlike the comedians from sketches and crosstalk, Yi Xiaoxing is more outstanding in visual baggage and Internet terriers, which makes "Life Unfamiliar" has an absolute advantage in attracting young audiences.
The scene I watched was also mostly young people, and everyone came laughing, almost from the first minute of the movie to the end.
Although the terrier is not advanced, it is good enough.
If "Life is Unfamiliar" can maintain a certain amount of baggage while the plot is ordinary, this is also a good comedy movie.
But the problem is that Yi Xiaoxing is too lazy.
Compared with the slight question of origin and dream in the previous "King of Bath", "Life is Unfamiliar" has simply become a "large-scale short video".
What starts and turns, what digs and buries threads, I don't care, just to arrange joke services.
In terms of setting, Fan Chengcheng plays a game engineer, while the old man is a car driver.
A scientific and technological brain worker, a nostalgic physical worker, it stands to reason that these two completely different identities should be able to collide with the value difference between the times and the times, right?
But Yi Xiaoxing did not want to take this path, and arranged these two settings, just to distinguish the characters' personalities.
And the screenwriter has only one means to create contradictions:
Stupid.
The male protagonist recognized the wrong person at the first acquaintance with his father-in-law, and then locked his father-in-law in the freezer to help, X1
Immediately afterwards, he made a mess in the bathhouse and rubbed his father-in-law red, X2
Then, I met a rich old friend, and a show of cooking drove the old friend's RV into the river, X3
Then, he helped his father-in-law show the way, and turned into the dirt pit, X4
Then, being received by a neighbor, he, a person who obviously can't drink, wanted to get drunk, which made the whole family lose face, X5
In the end, nosy again angered the fuel guzzler, so he was retaliated by the fuel guzzler, and the two sides grudged, X6
In short, the movie adheres to a rule:
The son-in-law is stupid in front, and the father-in-law's family wipes his ass in the back.
It's just a few times to play a routine, but Yi Xiaoxing played from beginning to end, and the more he played, the more outrageous, the more boring he played, and in the end, the male protagonist didn't have to create contradictions through misunderstandings, and he made purely brain problematic actions.
This not only makes people lose their sense of expectation early, but also can't empathize with the role of the male protagonist-
He's so stupid, right? Is there such a stupid person under the sky? So stupid, I want to smoke him.
What's even more outrageous is that even if the male protagonist is useless, there are more than enough successes and failures, and there are N accidents just along the way, and various reimbursement expenses are countless.
But his girlfriend, his mother-in-law, never gave up, did not complain or say, and even cried out a "child", it seems that the men under the sky are dead, and this heartless eye in front of him is a unique treasure in the world.
And found no?
When introducing the plot, I did not mention the names of my girlfriend and mother-in-law, or even the actor Ma Li.
Because they don't matter at all!
They just played the role of reconciling the two male protagonists, and they could also act after removal.
It's 2023! It's 2023!
It's all this era, I can still see such a narcissistic plot, as if I see a middle-aged man with a face full of flesh and fat belly recalling his love 30 years ago.
I looked: director and screenwriter Yi Xiaoxing, producer Han Han.
Got it.
And almost all of the bad reviews of the film come from the slot in the plot -
Whether it is the perfunctory plot design or the narcissism of the male protagonist, people can't see that this is the quality that a "theatrical movie" should have.
Of course, I admit that if you just want to laugh and leave your brain completely behind, "Life is Not Familiar" is also a good choice.
But just this performance, compared to other successful comedians who have transformed, obviously can't help Yi Xiaoxing.
Where should Yi Xiaoxing go?
"The Road of Life is Unfamiliar" is based on a picture from Yi Xiaoxing's youth.
Before becoming an Internet celebrity, Yi Xiaoxing worked as a supervisor in a certain place in Jiangxi, when he was 25 years old, always wearing stars and moons, galloping in the countryside at night.
The night was foggy, the wheels were rushing, Yi Xiaoxing was scared and confused, he was afraid that he would be sealed on this bumpy road for the rest of his life.
Later, Yi Xiaoxing made a mask with A4 paper, nominated a "beast" character, added cat puff, and uploaded his first video.
"Call Beast Yi Xiaoxing" is on fire.
Yi Xiaoxing patted the dust on his body, ran to Beijing without turning his head, and founded a film and television company with two partners, and Liu Xunzimo, Baike, Ben Yu, Xiaoai and others also entered the team one after another.
The brand "Wanhe Tianyi", which made countless post-80s and post-90s memories deeply, was born.
Although Wanhe Tianyi experienced a period of years when no one cared about in the early stage, with the launch of "Never Expected", a comedy brand that resounded throughout the Internet rose rapidly, and everyone in front of and behind the scenes came out of the circle.
But this myth was left behind after the train of the times started.
The Internet has developed rapidly, and all kinds of online dramas and Internet universities have turned over from small workshops to tens of millions of investments, relying on small wits to get out of the circle.
Yi Xiaoxing decided to use a theatrical movie to change the course for Wanhe Tianyi.
But everyone knows the story later.
The movie "Never Expected" ended hastily from predicting 1 billion to 300 million, word of mouth hit the street, and people even scolded them for nothing.
How crowded it was at the beginning, how disgusted it is now.
After the failure of the movie, Yi Xiaoxing was depressed for a while, and in 2020, he announced his withdrawal from Wanhe Tianyi.
The following year, Yi Xiaoxing made another "King of Bathing".
The box office is 400 million, and the score has finally risen by 6 points, and all aspects have improved compared with the previous work.
But at the same time, Wanhe Tianyi, who did not have Yi Xiaoxing, filmed a "Rise to Fame".
The script is short and concise, with many reversals, making people shout wonderful, with both the brisk edge of an online drama and the heavy feelings of a movie.
"Rise to Fame" exploded 900 million box office, 7.4 ratings, and won a bunch of big and small awards, even if it is placed on the battle-hardened old filmmakers, it is a rare victory, not to mention the transformation of Wanhe Tianyi.
But embarrassment was also written on Yi Xiaoxing's face.
There is a saying that is very direct:
I'm not afraid that the team can't do it, I'm afraid that there is no team without you, okay.
Today, Wanhe Tianyi Gathering is a fire, scattered with stars, and Dapeng next door has also successfully transformed and set up a banner of word of mouth.
But as the first generation of Internet celebrities, Yi Xiaoxing can't get rid of the shackles of comedy and is lost in the jungle fog of movie appeals and Internet jokes.
I remember that when "Never Expected" was released, as his debut film as a life director, Yi Xiaoxing said in Zhihu:
"The worst result I imagined was nothing more than being evaluated as sincerity and no aura."
Hard work was his most basic quality.
And now, this "Life Road is Unfamiliar" is not so much a movie, more like a 100-minute network joke, not to mention aura, even sincerity is not visible.
Where should Yi Xiaoxing go?
Can his strength match his current status?
The next road is getting harder and harder.
- End of full text.