"Just let this heavy rain all fall, so that you can't see the struggle on my face..." After a year, the fourth season of "The Voice of God" kicked off again with "Let This Heavy Rain All Fall" brought by Zuer Yung and Wang Sulong. This golden song that Zuer Yung exploded on the Internet last year, the songwriter is Wang Sulong, and the version performed by the two this time can be described as explosive and full of topicality.
"What kind of dream linkage is this" "Wang Sulong is a funny man if he doesn't sing, and when he sings, he is a tearing man" "The voices of the two people really fit together, it is my favorite version"... All kinds of positive feedback is showing great enthusiasm from the audience. This enthusiasm also appeared in many music songs in the first issue, just like the out-of-the-loop process of many music in "The Voice of God" in the past three years, which has achieved the reputation of the show "Golden Melody Making Machine".
Since the first season, almost every issue of "The Voice of God" has been hit on the hot search, and the second season has also appeared Liu Xijun and Wang Heye's "The Wind Blows" such as super explosive models that broadcast more than a billion on music platforms. In the third season of "The Voice of God" last year, Zhang Shaohan and Wang Heye's "Chapter" and Hailai Amu and Chen Bing's "Three Lives and Three Luck" all won more than 4 million+ collection data on the music platform.
Behind the ability to make "golden songs" through this perspective is due to the fact that the program itself has achieved outstanding originality and musicality with the purest musical love, which has become the vitality of the program for four years, and has gradually shown its important functional position in the field of Chinese music.
Four years of "Golden Melody Making Machine", which aggregates musical creativity in the name of love
In the first issue of the fourth season of "The Voice of God", the work "New World" with Hu Yanbin is Liu Baixin, a young musician born in 1998, which is her first appearance on this stage; And Hu Yanbin has been standing here for the fourth year, cooperated with dozens of musicians who have sung here, and won 13 heavenly golden songs in the previous three seasons, and this "ghost" who is obsessed with music has found the most suitable stage here.
He said in the show that in fact, he also considered whether to come this year, but he still thought: "I have feelings for this stage, and then I have regrets about this stage, what else can I bring to this stage?" "The Voice of God has been recorded for three years without an audience, and this is the first time that singers can meet all audiences, such as Hu Yanbin, and will also look forward to more collisions with other musicians. This chemical reaction may bring more wonderful music stages this year and ferment into golden songs with communication value.
In the third season of "The Voice of God" last year, according to statistics, in addition to two songs with a collection of more than 4 million + on the music platform, there were 3 songs with a collection of more than one million and 9 songs with a collection of more than 500,000, showing a strong market influence; On the short video platform, #天赐的声音3 topics have exceeded 9 billion views, including "The Only", "Chapter" and "The Direction of Light" and other videos with more than 2 million likes, in addition to 19 videos with more than one million likes, plus 15 videos with 500,000 likes. The efficiency of the program as a "golden song maker" has been fully proven by these data.
The first episode of the fourth season allows the audience to see the continuation of this efficiency and better understand the reasons behind it. 13 music partners GAI Zhou Yan, Hu Yanbin, Boyuan, Jike Junyi, Liu Baixin, Yung Zuer, Wang Sulong, Wang Heye, Little Ghost-Wang Linkai, Xilinnayi Gao, Yu Wenwen, Zhang Bichen, Zhang Liangying gathered singers of different generations on the same stage, with their love and ingenuity for music, bringing an extremely rich sense of listening.
It can summarize the three characteristics of the first music stage as a whole: first, diversification, there are big love songs "Just Let This Heavy Rain Fall" and "Slow Cold", as well as electronic "New World", R&B mix RAP's "Think Too Much", and the heavy rock version of "Take Me to Find the Nightlife"; The second is professionalism, which brings new golden versions to some classic songs, such as Zhang Bichen and Xilinnayi Gao in "Slow Cold" as two women in different emotional states; It also further shows the originality of the show, almost every song has been rearranged and interpreted, and "ghost" Hu Yanbin has received unanimous praise for the rearrangement of "New World".
Behind this is the respect that musicians have for the stage. GAI Zhou Yan is going to cooperate with Zhang Liangying on the R&B version of the song "Think Too Much", he is not a singer with absolute tone, in the face of difficult transliteration and harmony, he will get up at eight o'clock every day, find problems from listening to the version after listening, and then complete a long practice; In order to present a better stage, musicians also show more love for music creation and pour a lot of ingenuity.
In addition, the encouragement and help of musicians from different generations allow these musicians to go further. Zhang Liangying will praise Liu Baixin: "I have never heard Liu Baixin sing like this", and will also use her past experience to encourage Wang Heye to try boldly, "I miss all the flawed stages, because I was so daring at that time." This also conveys more texture beyond the notes in the music world for the audience, bringing a warm and healing complete musical experience with the wonderful stage.
Build a community ecology and realize the systematization of "content + audience + feedback"
It is worth mentioning that in addition to the musicians who brought six songs in the first program, there is also a musician Bo Yuan who failed to sing, which is the result of the upgrade of the new format gameplay of "The Voice of God", and the music partners will not only "select" with the flying guests, but also form their own teams and collaborate.
This is the inevitable arrival of the fourth season of "The Voice of God", in order to better highlight the musicality and professionalism, it has been reloaded and upgraded in many aspects, including the stage, song selection, and competition format. Among them, the setting of 13 resident music partners injects new energy into this season's program, expands the upgraded guest lineup to bring more possibilities for music, and better realizes the "cooperation and collision" between music partners, and continues to interpret the concept of "no upper limit to music creation" of the program.
The root of this format change is music. This is also a kind of purity that "The Voice of God" has always shown for many years, adding to the music, upgrading the format, and all the existence on this stage is directly related to the music, and outputs the vitality of the program in an overall image, realizing the continuous iteration with love as the engine and music as the essence.
This purity brings a community-like nature, with the love of music as the core, bringing together musicians, sound appreciation groups and audiences, maintaining full attention to the music itself in the immersive scene of the program, and forming a community ecology of "content + audience + feedback".
For example, this season there are still members of the sound appreciation team who raise their opinions because they are not satisfied with the performance, but also as the host Chen Huan said: "If you are our loyal audience, you should understand that we are discussing music itself, so there is a collision of ideas, there is a spark of music, and everything is the result that may or must happen on this stage." "Musicians create the best works, and the sound appreciation group becomes a connection point through suggestions and guides, driving the audience's watching, liking, and then secondary and multiple experiences on the audio and video platform, forming a closed loop under the community ecology."
And this ecological closed loop is still growing. Wang Heye, born in 1998, debuted in 2021 by participating in the second season of "The Voice of God", and now it is the third year to participate in the show, from an ordinary college student to a singer whose musical ability is recognized by professional music critics, he has been making 100% efforts on his debut stage, "I have been digesting and absorbing in the past two years", and will continue to work hard.
Represented by Wang Heye, a group of new musicians have gradually grown up in this stage where music and sound are common cognition, and then show the growth of community ecology. The community built around good music has truly realized the vitality and growth of the program.
Four years of long-distance running, solving the problem of pendant variety shows to create passwords
Many viewers noticed that the fourth season of "The Voice of God" also added a new gameplay of Z TV linkage. Z TV Jie is a major cultural communication platform led by Zhejiang Radio and Television Group, which was just launched on April 18 this year. Z TV specially launched the "Heavenly Music Tribe", which provides a new online interactive space for the program, and helps the audience better follow variety shows, interact and play with six major functions.
From April 25th to 28th, the "Online Concert" also staged four "Heavenly Extraordinary Song Festivals" in succession, inviting musicians from all walks of life to give their voices on stage, further making the "Heavenly Gift Music Tribe" a music carnival before the show started. This kind of music one-stop service has become an important online scene for the audience of "The Voice of God" to feel and experience the charm of music and enhance the identity of the program.
This aspect further enriches the user experience, allowing viewers to get a richer peripheral experience while watching the show, and enhancing the audience's positive perception of the program; On the other hand, at the critical moment of Zhejiang Radio and Television's layout and media platform innovation, taking the IP of "The Voice of God" as an important bridgehead position is an affirmation of the size, enthusiasm and stickiness of the program's audience, proving the high influence and high value of the program. Behind such high value is stability and long-term nature that is rare in pendant programs.
Combined with the previous analysis, it may be believed that the vitality of "The Voice of God" in the field of music variety shows provides a "Godsend" model for the production of pendant content variety shows. What the industry may have been doubting in the creation of this type of content is how to achieve a more stable cost performance between the general means of creating topics and gaining traffic for variety show content and realizing the deep immersive experience of vertical content.
And "The Voice of God" gave its own answer: to the vertical content itself, find its vitality to awaken the audience, and let it be transformed into the program itself, in addition to the content value, but also to find its emotional value and identification value to the audience, and build a lineup and scene to achieve a real immersion and sense of substitution, so that the audience can find the value of the pendant content, and then determine the value of the program.
This also makes "The Voice of God" a rare high-reputation evergreen tree in pendant variety shows, from talent training, golden song incubation and creating a boutique stage, in the industry environment where high-quality blockbusters are difficult to find and the life cycle of popular music is shortened, it continues to transmit energy to Chinese music. When the audience can still be moved and healed in the music, they always need more "God-given sounds".