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95 Flowers have a very strong drive to break through themselves, and they also realized early on that their works and abilities are always the foundation, and they look forward to using their characters to gather new light.
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According to the data of Lighthouse Professional Edition, as of April 26, the total box office of the pre-sale of movies in the May 1st file in 2023 (April 29-May 3) exceeded 158 million.
There are a variety of film types scheduled for the file, involving action movies, suspense films, romance films, comedy films, historical films, cartoons, etc. Among them, there are seven mainstream commercial films that have attracted much attention, namely "The King of the Long Sky", "So Many Years", "Counting Down to Say Love You", "Changsha Nightlife", "Life is Unfamiliar", "Prosecutor Storm" and "Shocking Rescue".
It is worth mentioning that among these 7 works that are expected to hit the high box office, 5 have post-95 actors such as Wang Yibo, Zhang Jingyi, Chen Feiyu, Zhou Ye, Zhang Xincheng, Sun Qian, Bai Yufan and other post-95 actors, most of which are starring or playing heavy roles. The most crowded May 1st gear after the restoration of the theater line was "occupied" by the post-95s, what kind of blessing did their joining play for the total box office? Can you expand your performance space on the big screen?
01
From the pre-sale, we can see the appeal of the flowers
As of press time, 16 films have opened pre-sale, of which the works starring post-95 actors have accumulated 120 million yuan in screening and pre-sale. From the box office pre-sales data, we may be able to glimpse that the influence and appeal of the post-95 little flower students are increasing.
"The King of the Long Sky" directed by Liu Xiaoshi, written by Guan Guan and Liu Xiaoshi, starring Wang Yibo, Hu Jun and Yu Shi, the film focuses on China's military transformation and aviation weapons and equipment development in the new era, revealing the arduous process of the birth of the most advanced fighter and the working state of test pilots, and for the first time the camera is focused on the new era Air Force test pilots, and the top Wang Yibo playing the role of pilot undoubtedly brings a strong box office appeal to the film.
"The King of the Long Sky" led the May 1st file with a pre-sale box office of 90 million yuan, becoming the pre-sale box office champion of the May 1st new film in the past five years. The pre-sale box office on the premiere day alone has exceeded 45 million yuan, and the first-day arrangement accounts for nearly 40%, which is the absolute "king". The overall background of the film and the blessing of the excellent team provide a guarantee for the box office reputation, but the addition of Wang Yibo has added more growth variables to the box office, and many viewers said that they "came to Wang Yibo".
Youth romance films have always been the "resident players" of the May 1st file. As of press time, the youth romance films "So Many Years" and "Countdown to Love You" ranked second and fifth in the box office list of new films in May 1st with pre-sale box office of 24 million yuan and 7.6 million yuan respectively. In a way, the two are competitors.
"So Many Years" is adapted from the novel of the same name by "Zhenhua Middle School" in August Chang'an, this film is directed by Ji Zhuqing, Zhang Xincheng as Li Ran, Sun Qian as Chen Jianxia, the film tells the story of the lovers who separated because of realistic choices when they were young, and regained their love and came together again after reuniting as adults.
Zhang Xincheng has won the audience's recognition in the field of TV dramas with his solid acting skills, and this time he starred in a love movie for the first time, and also carried the expectations of netizens; Sun Qian once had a brilliant performance in "The Wind Blows Half Summer", and the grasp of emotional drama in the play infected many audiences. As the second place in the pre-sale box office, behind the excellent box office appeal is everyone's desire for high-quality love movies and the recognition of Zhang Xincheng Sun Qian's CP feeling.
"Countdown to Love You" directed by Lin Xiaoqian and starring Chen Feiyu and Zhou Ye, tells the story of a couple of men and women who regretfully missed each other met again and fell in love, but had to face the test of fate, thus unfolding a fantasy love story that runs in both directions in the time cycle of life and death.
Chen Feiyu once became popular with the explosive doll "Ignite Me, Warm You", but the negative news that broke out then once affected his wind review, and the state of "unfamiliar" and "cold face" when he appeared at the Beijing Film Festival at the same time as Zhou a few days ago also weakened the expectations of the couple's emotional line to a certain extent.
"Life is not familiar" ranked third on the list with a pre-sale box office of 15 million, directed by Yi Xiaoxing, starring Qiao Shan, Ma Li, Fan Chengcheng, Zhang Jingyi, as the only comedy in May 1st, the film has a lot of room to play, and it is difficult to determine whether the pre-sale box office of this drama is contributed by passers-by who love comedy, or by fans of Fan Chengcheng and Zhang Jingyi, after all, both are only newcomers in comedy movies.
Produced by Chen Kexin, written and directed by Zhang Ji, Yin Fang, Zhang Jingyi, Bai Yufan and Zhang Yixing, the pre-sale box office of "Changsha Nightlife" is only more than 1.2 million, ranking eighth in the box office list. Works with strong regional appeal and popularity will be higher in the local area, but they will have certain limitations in the strength of breaking the circle. The love story is Zhang Jingyi's specialty, and it may present a more delicate texture in the film.
Major offline creators have gone to various places to run road shows, and online fancy publicity has also helped the box office and popularity. Wang Yibo's "King of the Long Sky" roadshow was full; The crew of "Life Road is Unfamiliar" went to Sina to sweep the building and contributed #Fan Chengcheng wanted Shen Teng to pack 100 unfamiliar life roads ## Fan Chengcheng bowed his head and let Zhang Jingyi bring a garland #Multiple hot searches; Sun Qian and Zhang Xincheng also participated in the variety show "Hello Saturday" to create momentum for the movie, and the sweet clips in it won many netizens.
02
Actor's potential is the best signboard
These young actors have their own personal style, and have impressed the audience with their outstanding acting skills and delicate emotions in their previous works, and the potential they present is the best box office signboard.
Wang Yibo is a typical representative of the love of acting from the spotlight to the camera, "Nameless" is his first appearance on the big screen as a professional actor, and his high degree of completion of the role has made him recognized by everyone. Audiences who have seen the screening of "The King of the Long Sky" also think that his acting skills have improved, and Wang Yibo has gradually found a breakthrough in playing the role of blood justice. His upcoming works are also the movie "Warm" about street dance culture, which is his good point, "Chinese Youth - Me and My Youth" and "Peacekeeping Riot Squad", which also have the main theme, and the next "tough guy professional" may be him.
Chen Feiyu's previous film works were mainly based on youth themes and main themes, and the male protagonist on campus and the problem teenager were the types he tried the most, but they did not add much to his reputation. "Ignite Me, Warm You" pushed Chen Feiyu's popularity and popularity to a new height, he is defiant, intelligent and fragile in the play, playing Li Zheng's problem as a teenager in the slightest, which triggered the empathy of netizens, and he was re-recognized by the public with this role.
It can be seen that the same rebellious character, compared to before, he has integrated more self-experience into his works, and the polishing of the characters is more intriguing, and his love for acting can be seen from his daily performances. Whether "Countdown Says I Love You" can bless him again needs to be tested by the market. Next, Chen Feiyu also has the movies "Boyhood", "Volunteers: Heroic Attack", "Great Victory" and "I Study Intangible Cultural Heritage in Suzhou" to be released.
As the only artist in the May 1st show to have two works released, Zhang Jingyi is the winner in terms of quantity. Judging from the number of times she has participated in movies, she is also the "old man" of these post-95 actors. The face with a strong sense of story is highly compatible with the big screen, and she has also played a number of characters with different life courses with this, and the stubborn temperament exuded by her body is also very suitable for acting in love scenes.
In the past, "I Want Us Together" and "All About My Mother" are works that are in line with her age, they are roles that she can control, and there has not been much breakthrough on the road of drama, which is a good way for newcomers to enter the circle and seek stability. Judging from the trailer, "Changsha Nightlife" and "Life Road Unfamiliar" are still continuing her previous direction, and then she has the movie "Playground" and "Wang Jinjin Who Was Lost by Me Twice" to be broadcast, and the suspenseful temperament of "Playground" may be the first step in her quest to break the game.
Fan Chengcheng, who is active in the audience's field of vision, is most impressive is his youthful and sunny appearance and likable and humorous personality, the recent release of "Great Night" and "Life Road Unfamiliar", so that the focus of the audience's observation shifted to acting skills, whether these two works can be shortlisted in the film industry, depends on his performance.
Zhou also was nominated for the Golden Rooster Award and the Hundred Flowers Award for his brilliant performance in Wei Lai's role in "Young You", and is one of the actresses with the most award nominations among 95 flowers, but she is often criticized by netizens for "unstable acting skills", how to transform the characters' inner emotions into expressions in an appropriate way, perhaps she should continue to cultivate. Next, Zhou also has the movie "Fishing Action" to be broadcast.
"All-round honor student" Zhang Xincheng is a representative of the academic school of the acting department and a powerful actor in the ranks of 95 students. Whether it is body movements or line skills, the characters he creates can see his solid basic skills. Especially the excellent presentation in "County Party Committee Compound", there is no stretch in the bones of the old drama. The complexity of his temperament is helpful for interpreting various characters. At present, his CP sense with Sun Qian has made netizens look forward to it.
The "wild cat" of "Wind Blowing Half Summer" is smart and very rebellious, and Sun Qian quickly entered the public's field of vision, and her treatment of the role coexists with graininess and delicacy, gradually completing the multi-dimensional display of the character. The love story of "So Many Years" is also a test of the character's ability to grasp emotions, and judging from the trailer released, Sun Qian's performance is impressive enough.
At the same time, the post-95s in the film and Bai Yufan of "Changsha Nightlife" and Liang Songqing of "Procuratorial Wind and Cloud" have also impressed the audience, whether they can work harder in popularity and popularity depends on how they perform in the film this time.
Compared with the post-90s and post-00s actors, 95 flowers have a very strong driving force to break through themselves, and their own traffic is their advantage, and they also realize early on that the work and ability are always the foundation, try more, find the drama and type characters they are good at, and create works with good popularity and reputation is the only way to gain a foothold. The "model workers" who are in the golden rising period have rich works to be broadcast, and they look forward to using their roles to accumulate new light.
03
The advantages and dilemmas of transforming the big screen
For a long time, there have been many traffic stars who "brave the big screen", and they use their own traffic and box office appeal as a stepping stone, hoping to have a foothold in the film industry. At the same time, with the arrival of the cold winter of film and television, the demand for production reduction and transformation of film and television projects has also made some artists have a sense of crisis and begin to layout early.
It is undeniable that the big screen can expand its own subject type and expression space, and the different shooting and presentation methods from TV series give young actors the opportunity to broaden the breadth of their performances. For example, the ruffian exuded by Mr. Ye played by Wang Yibo in "Nameless" is a character temperament that he lacked in his previous works, and this role brought him a great charm bonus.
In addition, cooperate with well-known directors and high-quality teams to develop resources. Feng Xiaogang once said in an interview that he loves to use actors who have worked with him, so that they are familiar with each other, which can reduce the time of running-in. Yi Yangqianxi has starred in many works directed by Zhang Yimou, and "Changsha Nightlife" produced by Chen Kexin has Zhang Jingyi starring.
Of course, there are also opportunities to gain word of mouth, get more recognition by the audience, and gild your own work sequence. For newcomer actors who have just entered the film door, it is a good choice to choose a guaranteed team, after all, the films of the large-scale production team have more market appeal, and even if they are supporting roles, they are more likely to be recognized. For example, Huang Minghao had a brief role in "Love Myth", and Zhang Jingyi also participated in "Nameless".
There are advantages to shifting traffic to the big screen, but there are also dilemmas. Movie box office data is lower than the number of episode plays, there is less room for fan manipulation, more tests on acting skills, and once the strength is insufficient, the acting skills are collapsed, and it is easier to be judged by the audience.
At the same time, if the converted traffic star does not bring enough fan attributes to "carry the fight" and the popularity cannot be realized, it will also affect the doubts of producers and platforms about their ability to carry the box office, such as "Great Night" released for 14 days, only 14 million box office, Fan Chengcheng's box office appeal still needs to wait and see, and see what the situation will be like in "Life is Not Familiar".
As the "most crowded" schedule, this year's May Day is regarded as the "touchstone" for the recovery of the film. The gathering of many post-95 actors is not only a test of strength, but also a gathering of new forces for the warming market.