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Text: Jiang Xiaoyu
Editor-in-charge|Xiang Wanwan
This year, there are Gu Tianle and Wang Yibo in the theater on May 1st.
turned out to be Jia Bing at the box office.
Don't believe it, the real-time box office shows that "The End of the Road" starring Jia Bing, Xiao Shenyang and others has already won 300 million box office in just three days after its release.
And this film, which is very copycat just by listening to the title, originally had a box office of only 620,000 on the first day of screening, which was not optimistic at all.
Douban is even more ridiculed, saying that it is greasy, cliché, and full of machismo sweat.
But on the other hand, insiders have given one-sided praise.
Ma Dong said it was well worth seeing.
Lu Han laughed until he leaned forward and closed his back.
So, the question is, is "Spending Money at the End of the Road" worth spending money on?
01
Many viewers said that they didn't want to watch this film just by hearing the name.
Indeed, this way of plagiarizing the title of a classic film is usually a big bad movie.
"This Killer Is Not Calm", "Li Mao Changing the Prince"... The lack of originality of the main creators of domestic entertainment is outrageous.
It feels like there is no screenwriter in domestic entertainment who has a good name for the movie.
You must rub a classic to ensure that there is heat.
Does it mean that the main creative team has little confidence in their own works?
Take "Flowers of the End" as an example, this classic film was filmed in the early 90s of the last century and has always been regarded as a masterpiece of feminism.
The Douban score is as high as 8.9.
Now that the word money has been added, the title of the film, which was originally very meaningful, suddenly became vulgar.
At the same time, just by looking at the title, you can probably guess the plot.
The two elements of "the end of the road" and "spending money" are enough to stimulate the senses, plus Xiao Shenyang's sentence in the trailer, "When people die, the money is gone." ”
After reading the film to a certain number of viewers, they can basically guess the plot routine.
But I still can't help but have a little expectation, what if the plot has a reversal?
02
However, there is no reversal of the plot.
It's a simple extension of the title.
The "end of the road" is the real end of the road, the miser played by Jia Bing was reluctant to eat and wear all his life, and was suddenly found to have a terminal illness, and his life came to an end.
"Spending money wildly" is really what you see it means, squandering a handful of money before dying, squandering it yourself, and calling good brothers to squander it together.
Want to stay in the presidential suite, arranged.
If you want to get back Bai Yueguang's first love, arrange.
It's really unimaginative, isn't it.
But it's also really exciting.
I want mainlanders to be conscientious and conscientious all their lives, and to dedicate themselves to public service.
The education he received since he was a child is "quiet to cultivate oneself and thrift to cultivate virtue".
Even when he became the emperor, he was a thrifty monarch like Emperor Liu Heng of the Han Dynasty and Emperor Yang Jian of the Sui Dynasty, and was praised by historians and descendants.
And those emperors who were extravagant and took enjoyment as their own responsibility were all nailed to the pillar of shame in history.
But who doesn't love to get drunk? It's human nature.
The more depressed you are, the more you want to be presumptuous.
Although it is not possible, what can be done if there is a specific situation?
So, what kind of situation can be drunk and not be pointed out by thousands of people?
Our culture is about "the dead are greater".
Therefore, people who are dying "spending money wildly" will not only not be blamed, but will also be sympathized, pitied, and even faintly envied.
Three words, simple and rude, but the coolness brought is immeasurable.
Therefore, the desperation of spending money frantically, and the hypocritical literary and artistic film critics feel that it is unbearable, but for the audience, doesn't this hit the nail on the head? Can the box office be bad?
03
If that's all there is to it, "Spending Money at the End of the Road" doesn't seem so unworthy of watching.
You can spend a little money to cool off, how to think about how cost-effective.
However, domestic comedies also have a fatal feature, that is, forcibly raising sensationalism.
It doesn't seem to be educational, and it doesn't deserve to exist.
Isn't it okay to be just funny? No. That's too superficial.
I have to let you finish reading and pondering something.
The Spring Festival Gala sketches are like this, and the movies saved up by the Spring Festival Gala sketch actors are also like this.
The brain tumor was unsurprisingly misdiagnosed.
I just don't know that a hospital is misdiagnosed because of equipment, why is every hospital equipment misdiagnosed?
Did you accidentally buy equipment from the same shady supplier?
Then the protagonist who learned about the misdiagnosis really collapsed.
I think he will be cautious all his life, break a copper in half, go to the supermarket to buy expiring products, and do everything possible to search for various coupons.
Such a person was suddenly told that "the money is gone, but the person is still alive", do you say that he really wants to die.
Therefore, at this time, sensationalism comes, and moving comes.
The main creative team regards this as a reflection on death and life.
But at the end of his life, thinking only about how to squander his money is too shallow.
is also about life and death, and the theme of the movie "Silent Life" is that no matter who anyone, even the disliked person, is seeking peace of mind throughout his life.
If it is unfair to compare literary films, then the domestic comedy "Filial Sons and Grandsons Waiting" may be used to comment.
Filmed in the 90s of the last century, starring Chen Peisi and Zhao Lirong, this film revolves around burial and cremation, deducing a series of hilarious and absurd plots.
can really afford the words "tears in laughter".
Ironically, the film mocks the "extravagance" that is now highly regarded.
04
This film has been called by some critics as a middle-aged greasy man's version of "Little Times".
I don't know if you have noticed that since "Little Times", if you want to sing the praises of friendship, you will arrange four sisters or four brothers.
Then they ran together, tore together, cried and laughed together, and hugged and reconciled.
It's really pompous.
But this setting is also really easy to use.
Perhaps four people can represent the four crises of life.
Jia Bing represents a health crisis, and people will inevitably go downhill when they reach middle age;
Xiao Shenyang represents a marriage crisis, and middle-aged couples are tired of each other;
Yu Yang represents a career crisis, when he was young, who didn't have some dreams of fighting the world?
But gradually the edges and corners have been smoothed out by the years, and I have to bow my head for five buckets of rice;
Dong Baobao represents a parent-child crisis, and the middle-aged man who has been hammered lifeless by life encounters the adolescence of the bloody and strong, which is really impossible to think of.
So here comes the answer, why so many slots can still become the box office champion of May Day.
Because no matter what, there is always a crisis that can hit you, make you see yourself, and then willingly spend money for this "Crazy Money at the End".