Wen 丨 Si Qian
Editor丨Think Question
Cloud travel? Map tour? Obviously, I have a lot of time during the holidays, but I only stay in bed.
The development of the Internet has broadened people's horizons.
People can see the aurora thousands of miles away without leaving home, the vastness of the ocean, and the majesty of Mount Everest also arouse people's interest in enjoying natural scenery.
When people want to see this great river and mountain, they suppress their thoughts of going out.
No money? Don't have time? Neither.
With the boom of the tourism industry and people's enthusiasm for tourism, it continues to rise.
B&Bs are becoming increasingly popular among tourists as a form of accommodation option.
However, in recent years, the price increase of tourist guesthouses has become more and more serious, and there have even been cases where tourists are asked for refunds for various reasons after booking hotels.
And this phenomenon does not only appear in the tourism industry, the ghost phenomenon of missing two pounds in the market is also common.
What are the reasons and solutions behind this?
First, the reasons for the price increase of tourist guesthouses and ghost names
1. Imbalance between supply and demand for tourism
With the continuous development of the tourism industry, the number of tourists in tourist hotspot cities is the same
There is a serious imbalance between the supply of homestays.
During the tourist season, the supply of homestays is insufficient, resulting in higher prices.
According to the data, during the May Day Golden Week in 2022, the average price of homestays nationwide increased by more than 20% year-on-year.
This year's prices are even more exaggerated, with the lowest growth nearly doubling.
In some popular cities, homestay prices have even increased several times.
And tourism is not just a reflection of the chaos of tourism.
It reflects that the market has formed a situation in which bad money drives out good money.
The market is chaotic, and I just want to take more, even if it is not my own, I want to pick it up and touch it.
But don't you want your behavior to kill chickens and get eggs?
Knowing that there is market regulation and may even be reported, which will lead to the inability to retain guests.
But for the sake of some small profits, he chose to lack two pounds.
Sometimes instead of ghost weighing, you use pressed leather bands and added plastic bags to entertain guests.
This behavior has greatly affected the local image, not only disrupting the market order, but also infringing on the legitimate rights and interests of consumers.
2. Policy Restrictions
In order to avoid the impact of tourist homestays on the local residential market.
Some city governments have introduced restrictive policies, such as limiting the number of homestays and requiring homestays to obtain relevant licenses.
These policies limit the development space of homestays, resulting in insufficient supply of homestays, and prices will naturally rise.
3. Rising investment and costs
With the rapid development of the tourism and homestay industry, more and more investors have come and gone
Entering this industry, leading to increased competition.
In order to improve the quality of services, improve hardware facilities, and provide more tourism experience.
The investment and cost of homestays are also rising, which is also one of the reasons for the price increase of homestays.
In the market, there is a situation where two bad coins are missing pounds and driving out good money.
Mainly because of the desire to make customers feel that they are selling cheaply, so as to achieve the purpose of attracting repeat customers.
Instead, it's a price hike where customers can't see it.
For example, the leather bands used to tie crabs are large, heavy, seafood bags, and the plastic bags sent to put water, shoddy or ghostly are called.
There are even cases where the live animals bought are found to be missing two pounds after being slaughtered, but it is said that it is the reason for the slaughter.
Let customers complain.
But these reasons do not justify these actions, which are essentially disrupting the market.
Do people who do these things want to be missing two pounds or maliciously raise the price of what they buy?
You have to bet on what the customer can't find.
Without thinking about how to improve your behavior.
It is a simple truth that you should not do unto others what you do not want to be done to others.
These behaviors feel that this bargain must be earned, as if it can't wait for later.
Second, the price of homestays rises, and the market bad money drives out good money
1. Reduce the travel experience and the customer experience is extremely poor.
The increase in the price of tourist guesthouses will not only increase the travel cost of tourists, the same
It can also reduce the tourist's travel experience.
Some tourists may choose low-cost homestays due to limited financial resources.
However, due to the increase in prices, these low-cost B&Bs have also begun to increase their prices, resulting in tourists not getting the expected accommodation experience.
The lack of two pounds in the market makes the normal weight seem precious.
But in reality this is just as it should be.
This reaction of the people is a further reflection of how chaotic the market is.
2. Impact market share
The increase in the price of homestays will also lead to an impact on the homestay market.
For example, some tourists may choose hotels, guesthouses, etc.
Instead of homestays, this will bring a certain impact to the homestay market.
And some of the behaviors that lack two pounds in the market are even more disregarding the trust of customers.
After customers find out, they will also be branded as wanting to take advantage of the theory, and the evil person will sue first.
This kind of behavior is a huge blow to market share, and doing so can only make a temporary fortune.
In business, every enterprise wants to become bigger and stronger, and integrity is the most basic thing.
Missing two pounds will only make the loss of customers worse.
3. Influence the image of the city
As an important part of a tourist city, B&Bs also increase its prices
It will affect the image of the tourist city.
Some tourists may abandon visiting cities with higher prices due to limited financial resources.
This will bring a certain loss to the image of the tourist city.
And the lack of two pounds in the market is an extremely bad experience for customers.
In today's Internet age, everyone's every move is infinitely amplified.
And the lack of pounds and pounds of merchants has been criticized by countless netizens.
Netizens also ridiculed: "That is, I have not met customers with hot tempers."
3. Measures to alleviate the price increase of tourist guesthouses
1. Strengthen policy guidance
The government should strengthen the supervision of the tourist homestay market,
Formulate more scientific and reasonable policies to guide the healthy development of the market.
For example, the supply of homestays can be increased by relaxing the number of homestays and optimizing the approval process, thereby easing the pressure of price increases.
The phenomenon of lack of pounds and two ghosts in the market is all the more necessary to improve the supervision mechanism and strengthen the management of vendors.
We must not allow such unhealthy tendencies to sweep across the country.
2. Improve market competitiveness
In order to improve market competitiveness.
Homestay operators can improve their service quality and hardware facilities.
Provide more travel experiences and other ways to attract more tourists.
In this way, even in the case of insufficient supply, B&Bs can maintain price stability by providing excellent services.
The situation of a shortage of two pounds in the market must be given feedback through the supervision of the broad masses.
The Market Supervision Administration is also actively doing a good job of supervision so that the market can prosper.
Only when we work together can we keep the market better.
3. Develop diversified markets
In order to ease the pressure of rising prices of tourist guesthouses, we also need to develop a diversified accommodation market.
It can support the development of other accommodation methods such as hotels and guesthouses.
To achieve the purpose of optimizing market structure and improving market competitiveness.
Local reactions to market chaos
After discovery, various regions are also more active and careful to search for these market problems.
While ensuring quality and quantity, early detection and early solution have been achieved.
Various tourist offices also shouted loudly: Whoever smashes our bowl, I will smash whose pot.
The response of local governments has also injected a shot in the arm into the general public.
Let people everywhere no longer worry about being deceived.
The price increase of tourist guesthouses and the lack of pounds in the market are essentially the same problem.
It needs to be solved by governments, operators and market participants.
Only through measures such as strengthening policy guidance, improving market competitiveness and developing diversified markets.
In order to achieve healthy and stable development of the market.
If you have a good way or there is market chaos, you can leave a message to let people avoid these pit people's restaurants.
Strive to let more people see, even the Authority, believe that the government will not let it go after seeing it.