May 19 this year is the 14th "China Tourism Day", the Ministry of Culture and Tourism will take this opportunity to adopt a combination of offline and online methods throughout May to carry out a series of publicity and promotion activities in the form of "theme month, theme week and theme day", so as to further boost the confidence of tourism practitioners, stimulate the consumption potential of the tourism market, promote the rapid recovery and development of the cultural and tourism market, and realize the "5.19 China Tourism Day" shared by the whole people. This is an important measure for the Ministry of Culture and Tourism to adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and fully implement the spirit of the 20th National Congress of the Communist Party of China.
According to the relevant responsible comrades of the Market Management Department of the Ministry of Culture and Tourism, the theme day activities of "China Tourism Day" opened on May 19 mainly include the live broadcast of the online launching ceremony and the "Light up 5.19" activity. At 0:00 on May 19, the "5.19 China Tourism Day" theme poster will be launched simultaneously with OTA platforms, airlines, financial platforms and the three major communication operators to launch the theme day activities. From May 13th to 18th, the theme week of "5.19 China Tourism Day" will be carried out in the form of a relay of six cities, with the theme of "Food-Housing-Transportation-Travel-Shopping-Entertainment", with the help of the whole platform communication, the "5.19 China Tourism Day" series of activities will gradually reach a climax. The whole month of May is the theme month of "China Tourism Day", and the activities include supporting activities at the main venues of all provinces, autonomous regions and municipalities across the country, as well as "Dancing 5·19: Youth Together", "Lechi 5·19: Travel Freely", "Taste 5·19: Check-in Fireworks", "Enjoy 5·19: Good Things Non-stop", "Chasing Waves 5·19: Set Sail to the Distance", "Xingyao 5·19: Representing the Beauty of Hometown" Through offline and online linkage, all-media focus promotion, and multi-platform interactive live broadcast, the eight major publicity and promotion activities will reach the majority of tourists and the public in an all-round way.
As one of the cities with the theme of "5.19 China Tourism Day" this year, Chaozhou City takes "eating" as the theme, integrates Chaozhou intangible cultural heritage, arts and crafts and other tourism and cultural elements, and leads everyone to experience the charm of Chaozhou culture in an all-round and immersive way.
May is the most comfortable and beautiful season in Shenyang, Shenyang City with the theme of "unlocking N ways to live in Shenyang", launched countdown theme activities, supporting activities, culture and tourism and related industries to benefit the people three parts, will give full play to the advantages of the industry, with a variety of cultural and tourism public welfare measures, expand the coverage of "5.19 China Tourism Day" activities.
Compared with previous years, this year's "China Tourism Day" Shijiazhuang venue activities presented three innovative highlights: the city focused on the "eight scenes" tourism day theme activities of scenic spots, star-rated hotels, travel agencies, rural tourism, cultural and museum venues, leisure blocks, art troupes, and intangible cultural heritage venues to enhance the brand influence of "5.19 China Tourism Day"; Ningbo City has planned a series of activities of "China Tourism, Ningbo Begins - Follow Xiake to Ningbo", including three themes: "Hometown in Ningbo", "Wind in Ningbo" and "Chivalry in Ningbo". Ordos City fully excavates local characteristic tourism resources and tourism products, and leads tourists to unlock new ways of cultural and tourism consumption experience through "Cashmere Shopping Experience Tour", "Viewing and Consumption Experience Tour", "Tasting Specialty Food Tour", "Intangible Cultural Heritage Cultural and Creative National Tide Tour", "Theater Performance Tour" and "Colorful Night Economy Tour". Guiyang City will highlight the diverse entertainment elements brought by the colorful folk customs of Guizhou Province, and link cities and states across the province to participate in parade displays, cultural and tourism promotion, and tourist interaction during the event. With the opening of various activities in May, the festive atmosphere of "5.19 China Tourism Day" will become stronger and stronger. In the next step, the Ministry of Culture and Tourism will continue to guide and promote, guide all localities to fully mobilize industry resources in combination with the actual situation, launch various cultural and tourism measures to benefit the people, carry out a variety of theme activities, and strive to create a "5.19 China Tourism Day" with the participation of the whole people.
●Xianglong Dance Anzhou | In 2024, let's visit the coastal canal city - Qinzhou
●"May Day" Happy Run Qinzhou Old Street, City Orienteering Challenge is waiting for you!
●"Longteng Coastal Canal City · Happy Celebration of May Day" cultural and sports tourism activities are coming!
●Happiness is around!Take you to experience Qinzhou's "20-minute effect in the park"~
● "May Day" come to Qinzhou and enjoy the holiday with good "food"!
●"Romantic Beibu Gulf Chaopai Carnival" - Qinzhou, Binhai Canal City, sends a warm invitation to tourists and friends!
▍ Source: China Culture Daily
▍Graphic arrangement: Publicity and Foreign Exchange Section
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