This year's film market May Day schedule can be called the "most crowded track in history", from the number and quality of scheduled movies, all show a hundred flowers blooming posture, making netizens shout "kill crazy"!
At present, there have been 17 films of different themes among the May Day prime time, from the pre-sales point of view, occupying the top three at the box office "The King of the Long Sky", "Life Road is Unfamiliar", "Shocking Rescue" have shown a stable upward trend, of which the first pre-sale of "The King of the Long Sky" in the stable box office pre-sale list exceeded 20 million on the first day, properly pinching the leading temperament.
May 1st gear "kill crazy"
"King of the Long Sky" strongly leads the pre-sale box office list
As early as the beginning of this year, after "King of the Long Sky" was officially announced to be set at 4.28, it quickly attracted a large wave of fans' super high attention. Its official Weibo Weibo has been forwarded more than 1 million times, and the official topic #King of the Long Sky# has been read more than 2.4 billion times, and the discussion has reached nearly 10 million.
The official release of "I am a test pilot version trailer" has exceeded 20 million views, not including the data of other media and platforms, it can be said that this long-brewing space-themed film has been attracting much attention from the start of filming to now. Some netizens said that through the trailer, they learned about the dangerous and great profession of test pilots.
"King of the Long Sky" mainly tells the story of Lei Yu (played by Wang Yibo) and other pilots who officially became a new generation of test pilots on the mainland after rigorous selection, and they participated in the test flight of cutting-edge new fighters under the leadership of captain Zhang Ting (played by Hu Jun), constantly challenging fighters and self-limits. Among them, there are not only the little-known growth stories of Chinese aviation people, but also show our rising power self-confidence and military strength.
Before "The King of the Long Sky", focusing on the film and television works of the professional group of test pilots, there are few typical masterpieces in China, this time "The King of the Long Sky" will focus on the blind area of public cognition, and undoubtedly accurately capture the curiosity of the audience in the freshness of watching movies, coupled with the hardcore team and quality assurance, it is not surprising that it has successfully gained attention and expectations, which can be confirmed by excellent pre-sales results.
At 9 o'clock on April 18, "King of the Long Sky" opened the pre-sale channel, according to the real-time data of Lighthouse Professional Edition, Maoyan Professional Edition, and Taobao Tickets, in just one day, it quickly topped the first place in the box office pre-sale ranking, becoming the fastest film to exceed 10 million at the pre-sale box office of May 1st.
Up to now, the box office pre-sales of "King of the Long Sky" have exceeded the 20 million mark, accounting for half of the total box office pre-sales of new films in May 1st, and the popularity of the film in the Weibo film influence list has also climbed to the first place. From the early stage, "King of the Long Sky" has a brave momentum, laying the foundation for winning the main battlefield of May Day next.
Compared with other films released on May 1st, "King of the Long Sky" has performed well in terms of box office driving momentum, and its competitive advantage is highlighted.
We can see that "Life is Unfamiliar", which currently ranks second in pre-sales, is a comedy generally accepted by the public, which is relatively stable in terms of theme, and the main focus is on the happy atmosphere of having a happy May Day; "Shocking Rescue", which ranks third, is a fire-themed movie that gathers stars, starring in documentary with front-line firefighters, focusing on disasters and action elements, in general, the top three in the May 1st pre-sale have their own highlights.
But from the intuitive box office expectations, "King of the Long Sky" seems to be better. Although the film focuses on aviation themes, the unique "test pilot" perspective of "King of the Long Sky" undoubtedly has a huge creative space in China, and the film pushes the profession of test pilot to the public vision, fills the market gap in the film and television industry, and allows more audiences to have the opportunity to understand the special work experience of test pilots in an all-round way.
Although there is still about a week before the official release of the movie, netizens' expectations for the film have exploded, and the whole network has a strong atmosphere of discussion.
Some netizens said after participating in the movie-watching activities at the roadshow venue: "Shocked beyond words, burning and cool, Chinese fighters are the best!" "There are also people who have seen it once and can't wait to brush it up after the official release. It can be seen that "King of the Long Sky" has booked the title of "King of May 1st Topics".
Uncover the background of the birth of the all-powerful fighter
The famous scene is densely created to create the ultimate audiovisual and sound experience
Judging from the currently officially released "Burning Version", "Dangerous Version", "Our Generation" theme trailers and "Real Protagonists" special features, we can truly appreciate that the work intensity of test pilots is beyond imagination, and every takeoff is a game with courage and technology against death. From the trailer, we can all feel the tension and excitement synchronized with the test pilots.
In the film, the dense famous scenes are adrenaline-pumping.
With the issuance of the command "climb at maximum speed", the sonic boom crossed the sky, the fighter danced through the clouds at a large elevation angle, quickly jumped into the air, and the suffocation feeling could be felt across the screen, and the test pilot's ears repeatedly reminded the danger warning and a hurried command, which made people quickly immerse themselves in the urgency of the approaching danger.
"King of the Long Sky" is good at pinching the audience's visual and psychological impact, and pulling the watchability to the extreme.
The icy prompt sound "engine stop, restart failed", let everyone's hearts tighten, the picture of the plane crashing into the subtitle combination is very visually impactful, the flashing warning lights of the control panel render the dangerous atmosphere to the extreme, the voice prompt of "hitting the mountain, hitting the mountain" is calm and calm, but the sense of hedging brought by the picture of circling steep descent is more heart-wrenching.
Although the trailer only released the fragmented highlights, it was enough to make everyone feel the tension of being at the same frequency as the test pilots, so that everyone was completely immersed in the test flight process and could not take their eyes off. It can be seen that in the details of shooting and production, "King of the Long Sky" can fully understand the viewing demands and mentality of netizens.
"King of the Long Sky" is better at storytelling and has plenty of suspense - since the work of test pilots is so dangerous, why do so many people choose this path without hesitation? Actual flight exceeds the calculated data, but also to fight to the death, then "knowing that there are tigers in the mountains, biased towards tiger mountain travel" where does the lonely courage come from? These questions may find some clues in the "Our Generation" trailer.
Lei Yu's mother's sentence "The plane is in the sky, what to do if it breaks", expressed the worry and sadness of the families of many people's children and soldiers.
"King of the Long Sky" is patriotic and enthusiastic, but from Lei Yu's point of view, his flight is no longer a personal decision, and the sentence "I can't not fly" carries a little guilt for his family, but at the same time shows a high degree of loyalty to the cause with calm strength.
In the face of the feelings of home and country, every Chinese has a strong ability to empathize, "King of the Long Sky" continues to output a steady stream of viewing power in the face of different groups of people's market audiences, penetrate the commercial attributes of the film, achieve the harmony and unity of artistry and commerciality, and strive to create a movie boutique that is popular and popular.
Take care of young people
Ignite the "blue sky dream" with the aviation spirit of test pilots
Although it has not yet been released, "King of the Long Sky" has spread educational significance through a variety of online and offline activities, laying a deep mass foundation. In order to let the audience have a more delicate understanding of test pilots, establish positive popular science knowledge for today's teenagers, and transmit the spirit of the times with positive energy, Xinhuanet and "The King of the Long Sky" jointly launched the "Drawing the Long Sky" youth painting essay activity.
Many netizens had the dream of flying in the blue sky when they were children, but due to the lack of understanding of test pilots before, few people achieved what they wanted. Nowadays, "King of the Long Sky" not only breaks down barriers in artistic creation, but also implements it at the spiritual level, encouraging young people to develop their imagination, draw the ideal airplane in their minds, and let the King of the Long Sky evoke the blue sky dream of childhood.
Once the event was launched, it attracted many netizens to submit articles for the "younger brothers and sisters", which is not a continuation of aerospace feelings?
At the same time, "The King of the Long Sky" also joined hands with the Military Museum of the Chinese People's Revolution and the China Film Foundation to carry out the "Exploring the Long Sky" youth national defense education open course, and invited Dai Chen, a gold medal lecturer of aviation science popularization of the Aviation Industry Corporation of China, as the keynote speaker, and opened the "First Course of Chasing Dreams and Blue Sky" with more than 60 teenagers.
From many similar movie peripheral activities, it is not difficult to see that whether in front of the stage or behind the scenes, the "King of the Long Sky" team is working hard to give the public sincerity.
King of the long sky, protect my long sky. With the popularity of "The King of the Long Sky", the heroic deeds of test pilots will be known to more people, and this should be the significance of the spread of the film - to achieve the popularization of science for the profession of test pilots at the same time, use socialist core values education to guide young people, let the country's juniors shoulder the mission, and be a newcomer of the era with "ideals, skills, and responsibilities".
Although the movie has not yet been released, many netizens have said that they will take their children into the theater together, so that the children can immerse themselves in the heroic deeds of test pilots on the road of merit of Air China, which may have extraordinary significance for their dream building on the road to growth.
Movie quality hardcore, audiovisual impact extreme, burning blood feelings, official strength endorsement, strong cast, sitting on teenagers' good feelings, family watching movies, from a variety of favorable factors, "King of the Long Sky" is likely to have the last laugh in the May 1st file and become a real king. On April 28th, let's walk into the cinema together, pay tribute to the great aerospace workers, and jointly protect the most beautiful blue sky of the motherland!