After the Spring Festival, the mainland market fell into a state of desertion.
Jackie Chan's "Dragon Horse Spirit" won the 12-day championship, but the cumulative box office was only 165 million, which shows that the audience really does not go to the cinema, but the upcoming May Day program may change all this, and this 5-day prime time has also squeezed into 17 new films! It can be called the most competitive May 1st file in film history. At present, most of the new films of May 1st have opened pre-sale.
The box office champion has already had a preliminary eyebrow!
The pre-sale box office broke 18 million in 12 hours, Ma Li's new film can't be stopped, and the champion of May 1st is set?
Although there are many new films in May 1st this year, most of them are small-cost productions, what "Jai Bozan", "Mackerel in the middle of the water", "Super cute time and space baby" and so on have extremely low attention, as of 21 o'clock on April 18, the pre-sale box office exceeded 1 million May 1 new films only 5.
This shows that this year's May 1st is not only the most intense film history, but more likely to be the most tragic in film history.
Perhaps most of the new films will be reduced to box office cannon fodder! What is even more surprising is that this year's May 1st file presents a winner-take-all state, and the current May 1st pre-sale box office has exceeded 28 million, of which "The King of the Long Sky" accounts for 18 million!
If nothing else, this war blockbuster starring Wang Yibo has been booked for the May 1st box office champion.
"The King of the Long Sky" is undoubtedly a questioned new film, the movie was originally released on the National Day file in 2022, but it was withdrawn for various reasons, and negative news about the movie abounded for a while, and even said that the quality of the movie was too poor, so that the troops were not satisfied with the release. But "King of the Long Sky" was later scheduled for May Day to break these rumors.
"King of the Long Sky" is known as the Chinese version of "Top Gun".
tells the story of Lei Yu, played by Wang Yibo, who became a test pilot, and judging from the trailer, the biggest protagonist of the movie is actually the equipment of the Chinese Air Force, which makes military fans excited.
Regarding the quality of the film, because it was not released, it was actually biased to be criticized before it was released.
The biggest problem lies in the appearance of Wang Yibo, criticizing traffic stars in recent years has become the zzzq of Chinese movies, you see Jackie Chan every time a new movie is released, he takes small fresh meat, but the interesting thing is that Jackie Chan is one of the bigwigs who like to cooperate with traffic stars the most. The reason is also very simple: traffic stars have attention, and there are fans who are willing to charge pre-sales and arrange films.
"The King of the Long Sky" opened pre-sale at 9 o'clock on April 18, and as of 21 o'clock, it was exactly 12 hours, and the pre-sale box office had exceeded 18 million!
Crushed "Life Road Unfamiliar" starring Ma Li and Qiao Shan, which is enough to show that Wang Yibo did bring heat to the movie, but it also brought great controversy, because this kind of positive energy movie has extremely high requirements for the actor's acting skills and artistic ethics, and it is not always a hero on the big screen, and the character is not good in reality, right? And traffic stars have been too controversial in recent years, and "King of the Long Sky" was sung down before it was released.
This year's Spring Festival file Wang Yibo starring "Nameless" finally broke 931 million at the box office, this new film was also extremely controversial before its release, and was even regarded as a fan movie, but in fact, Tony Leung is the male protagonist, the film production cost is 300 million, the movie not only returned the cost but also earned a little.
Although "The King of the Long Sky" has stars such as Hu Jun and Zhou Dongyu, but unlike "Nameless", Wang Yibo is a male one whether it is the scene or the cast, I believe that the enthusiasm of fans will be greater, which is why the pre-sale results of "The King of the Long Sky" are so excellent, due to the good pre-sale, the pre-rehearsal of "The King of the Long Sky" has accounted for more than 53%.
However, the production cost of "The King of the Long Sky" is 250 million, and the box office environment of May 1st and the Spring Festival file are not comparable, and it remains to be seen whether the film can return to the book.
"The Road of Life is Unfamiliar" may be a big dark horse! Bai Baihe's new film pre-sale pounced on the street.
Of course, due to the fan nature of "King of the Long Sky", the pre-sale box office does not fully reflect the real popularity of the movie.
This year's Spring Festival "Nameless" pre-sales were once far ahead of "Manjiang Red" and "The Wandering Earth 2", but they were finally overtaken on the eve of release, and the box office of "Manjiang Red" and "The Wandering Earth 2" both exceeded 4 billion, while "Nameless" was less than 1 billion. Because the vast majority of ordinary viewers will not buy tickets a week or two in advance.
"Life is Unfamiliar" definitely has the potential of a dark horse.
As of 21 o'clock on April 18, the pre-sale box office of "Life is Unfamiliar" was 2.85 million, but the comedy lineup of the movie is extremely strong, and happy twist actors Ma Li, Chang Yuan, Yin Zheng, as well as Qiao Shan, Tian Yu, Yin Zheng and other stars gathered.
Directed by Yi Xiaoxing, the film tells the story of a family of four in an accidental truck trip and is a typical road hilarious comedy.
Although Yi Xiaoxing does not have many feature films, his years of experience in online short dramas have given him a good grasp of the laughter of ordinary audiences, and the rough production of "Never Expected" can become popular that year, relying on laughter and creativity.
The previous "Never Expected the Big Movie" and "The King of the Bath" have achieved good results. Coupled with the fact that Qiao Shan and Ma Li have a good audience connection, comedy may be just needed in the prime time, and I am very optimistic that "Life is Unfamiliar" will become a dark horse.
In addition to "The King of the Long Sky" and "The Road of Life is Unfamiliar", the current pre-sale box office has exceeded one million "Shocking Rescue", "Jinggang Spark" and "So Many Years", which are basically star-studded blockbusters, but the pre-sale box office of "Prosecutor Fengyun" starring Baihe is surprising.
This new film began preparations in 2020, and it was set and withdrawn many times.
Huang Jingyu, Bai Baihe, Wang Likun, Wang Qianyuan, Bao Bell and more than 10 stars starred, and the pre-sale box office was only 112,000 as of 21 o'clock on April 18.
It can only be said that this year's May 1st file may make many new films fall into the sand!