On October 22nd, the 3rd China Pet Industry High-quality Development Forum 2021, with the theme of "Empowering New Ecology, Smart Pet New Future", was held in Tongwei International Center. Heavy guests and industry elites gathered together to focus on the high-quality development of the industry, promote the healthy and sustainable development of the industry, and stimulate the new momentum of the development of China's pet industry. The forum activities were wonderful, and Chengdu Good Master Pet Food Co., Ltd., a subsidiary of Tongwei Group, grandly launched a high-end dog and cat food brand - Pjoy Biyue, which comprehensively reflected the core brand concept of "safety can be more secure" of Good Master Company. At the same time, the forum released the "Proposal for Building a Pet-Friendly Society" and grandly launched the "2021 Top 30 Brands in China's Pet Industry" list.
The scene of the conference
Big names gather
The pet industry's annual festival kicks off
As the annual event of China's pet industry, the conference gathered guests, Yin Chengwen, executive deputy secretary general of the China Animal Husbandry Association, Dai Xiaofeng, director of the Key Laboratory of Biological Feed of the Ministry of Agriculture and Rural Affairs and director of the Institute of Animal Nutrition and Feed Science of the Chinese Academy of Agricultural Sciences, Zhang Liyu, professor of Chinese Min University and vice president of the China Feed Industry Association, Wang Jinquan, researcher of the Feed Research Institute of the Chinese Academy of Agricultural Sciences and chief scientist of the pet nutrition food science innovation team, Liu Xiaoxia, founder of the pet industry white paper and the big data platform for the pet industry. Wang Qian, the overall winner of the 49th Miss International World Congress in China, Yu yujiao, president of Tongwei Group, Hu Rongzhu, vice president of Tongwei Group, Huang Qigang, secretary general of China Agriculture and Animal Husbandry Brand Research Institute and vice president of Tongwei Group, Lu Yang, partner of Ogilvy Integrated Marketing Communication Group, Xing Qinqin, general manager of The New Sharp Operation Center of Shanghai Baozun E-commerce Co., Ltd., Yang Honghai, general manager of Chengdu Good Master Pet Food Co., Ltd., Wu Zhenlong, director of the Department of Companion Zoology of China Agricultural University, Yin Jie, professor of Hunan Agricultural University, Xiao Yong, Dean of Western Pet Life Science Research Institute, Zeng Changjun, Professor of College of Animal Science and Technology of Sichuan Agricultural University and Executive Vice President of Western Pet Life Science Research Institute, Wang Cong, Senior Analyst of Agriculture, Forestry, Animal Husbandry and Fishery of Tianfeng Securities, Wang Shuo, Promoter of Chinese Feline Welfare and Expert of Cat Breeding Behavior, Zou Liansheng, Executive Director of Foshan Remigao Animal Nutrition and Health Technology Co., Ltd., Su Mingpu, Partner of Yi Pet Technology and Vice President of Retail Business Department, Liu Shuangying, Director of Pet Care Business Department of Yiyi Shares, Wu Caixia, Associate Professor of Sichuan Agricultural University, Jiang Leilei, deputy secretary general of Zhejiang Import and Export Pet Food Products Industry Association, Dai Yu, chairman of Turtle and Panda, and Jiang Fan, deputy general manager of Dog Network (Chongqing) Technology Co., Ltd., all attended the ceremony.
The leading guests took a group photo to commemorate the occasion
Authoritative interpretation of wisdom collision
Jointly promote the high-quality development of the industry
Yin Chengwen, executive deputy secretary general of the China Animal Husbandry Association, said in his speech that the development of the pet industry is an important embodiment of the sustainable development of the national economy and the continuous improvement of national living standards, and "harmonious coexistence between people and pets" is also an important symbol of the progress of social civilization. In the face of the vast market space of the pet industry in the future, it is necessary to build a healthy and orderly pet industry and achieve sustainable development of the industry, to look at the overall situation and seek the overall situation; to be brave in innovation and pay attention to brand development; to strengthen the sense of crisis and cultivate the spirit of endeavor.
Yin Chengwen, Executive Deputy Secretary-General of China Animal Husbandry Association, delivered a speech
Dai Xiaofeng, director of the Institute of Animal Nutrition and Feed Science of the Chinese Academy of Agricultural Sciences, said in his speech that with the improvement of people's living standards, the pet industry has gradually become a "sunrise industry", and the data shows that the scale of China's pet industry economy in 2020 has reached 295.3 billion yuan, an increase of 33.5% year-on-year, showing a gratifying situation of thriving and rapid development. According to expert forecasts, according to the current average estimate of per capita pet ownership in major developed countries in Europe and the United States, the output value of China's pet industry will reach more than 22 trillion yuan in the next 30 years, becoming a veritable pillar industry and an important part of the beautiful Chinese dream.
Dai Xiaofeng, Director of the Institute of Animal Nutrition and Feed Science, Chinese Academy of Agricultural Sciences, delivered a speech
President Of Tongwei Group, Yu yujiao, extended a warm welcome to the leading guests who came to the forum, and said that with the sharp increase in the number of domestic pets, the growth of consumer demand for pet food, pet supplies, pet hospitals, etc., the market share of the pet industry has gradually expanded, and China's pet industry has developed rapidly. During the Double Eleven period in 2020, among the top ten brands in the pet industry, domestic brands accounted for 60%, the quality of domestic brands gradually increased, and consumers' trust in domestic brands increased. According to relevant statistical surveys, the development of China's pet industry to reach the level of development of the United States and Europe in terms of scale and consumption, at least 20 years of golden development period, which not only allows the industry to see the development space and prospects of the industry, but also puts forward new challenges and requirements for the future development of the industry.
President Of Tongwei Group Yuyujiao delivered a speech
Yang Honghai, general manager of Chengdu Good Owner Pet Food Co., Ltd., delivered a keynote speech on "Looking at China's Pet Consumption from the Perspective of a Changemaker", and said that with the improvement of the quality of domestic products, the open attitude of pet owners to the national brand, the rationalization of pet breeding and the development of the sinking market, domestic brands will usher in more development opportunities. Good master company for 20 years, has not stopped its own polishing and refinement, after continuous exploration and precipitation, the new dog and cat food brand Pjoy Biyue came into being, comprehensively reflecting the good owner company's "safety can be more secure" brand core concept.
Yang Honghai, general manager of Good Owner Pet Food Company, made a keynote speech
Zhang Lixiu, professor of Chinese Min University and vice president of China Feed Industry Association, Wang Jinquan, researcher of Feed Research Institute of Chinese Academy of Agricultural Sciences and chief scientist of pet nutrition food science innovation team, and Liu Xiaoxia, founder of pet industry white paper and pet industry big data platform, made wonderful keynote speeches around multiple dimensions of China's pet industry.
Roundtable dialogue scene
Roundtable dialogue session, Pet Industry White Paper, Liu Xiaoxia, Founder of Pet Industry Big Data Platform, Xiao Yong, President of Western Pet Life Science Research Institute, Zou Liansheng, Executive Director of Foshan Remigao Animal Nutrition and Health Technology Co., Ltd., Wei Daoyi, Marketing Director of Chengdu Good Master Pet Food Co., Ltd., Dai Yu, Chairman of Turtle and Panda, Liu Shuangying, Director of Pet Care Business Department of Yiyi Shares, Su Mingpu, Partner of Yi Pet Technology and Vice President of Retail Business Department, Jiang Fanyan, Deputy General Manager of Dog Networking (Chongqing) Technology Co., Ltd. The topic of brand upgrading in the pet industry" launched a wisdom collision.
Brand new launch
Create a domestic high-quality dog and cat food cost-effective choice
During the forum, the new brand release ceremony of Good Master Company was held ceremoniously. Under the joint witness of the participants, the new brand of the good host company - "Pjoy Piyue" officially met with the majority of cute pet lovers. Relying on the mature experience of Tongwei Group's steady development for 39 years, Good Owner Company innovated the concept of "respecting the nature of pets while allowing pets to have a pleasant life experience", constantly polished and improved, and launched the "Pjoy Biyue" brand. "Pjoy Biyue" explores and understands the "emotional resonance" of the human and pet world with the richness and diversity of anthropomorphism, grasps the appeal point of the new growth group of people who are eager to understand pet ideas and emotions, and makes people's pet life more interesting; subverts the thinking trap framed by imported brands in the high-end pet food market, and gives "Pjoy Biyue" high-end pet food brand a unique brand and product concept. At the same time, through the authentic rich taste of ingredients, the rich taste given by different processes, and the infinite collocation of each owner, "Pjoy Piyue" provides more than this choice for the infinite possibilities of each meal of pets, so as to meet the new pet consumption needs and will become the fist product of good owners in the high-end dog and cat food market.
The new brand of Good Master Company was officially released
As one of the earliest pet food enterprises established in China, after years of rapid development, Good Master Company not only focuses on the upgrading of production technology, has the world's first-class, Asia's leading pet food production line, and forward-looking layout of e-commerce, from a single, traditional offline economy transformation and upgrading to the Internet economy that now uses Internet advantages to focus on online marketing, winning the favor of many consumers.
National debut
The list of the top 30 brands in China's pet industry was officially announced
As one of the top communication platforms in China's pet industry, the forum actively collaborates with industry colleagues to fulfill social responsibilities. During the conference, witnessed by guests from all walks of life, Yang Honghai, general manager of Chengdu Good Owner Pet Food Co., Ltd., read out the "Proposal for Building a Pet-Friendly Society in China" and released five major initiatives, calling for the construction of a "pet-friendly" society.
The scene of the award ceremony
During the forum, the list of "2021 Top 30 Brands in China's Pet Industry" was grandly released, and Yin Chengwen, executive deputy secretary general of the China Animal Husbandry Association, read out the release speech and said that taking the initiative to upgrade the brand and keep up with market changes will be a long-term challenge for China's pet industry. Looking forward to the competition in the future pet industry, it must be the competition of quality, the competition of the supply chain, especially the competition of the brand, I believe that with the continuous improvement of the national regulatory policy and the continuous improvement of the professionalism of consumers, China's pet industry will continue to pass through technological progress and quality upgrading through technological progress and quality upgrading, so as to continuously achieve the curve overtaking of new brands and new products in China.
"2021 China Pet Industry Top 30 Brands" award ceremony site
In order to give back to the love of consumers, the conference also awarded the "2021 Good Owner Loyal Consumer" and "2021 Good Owner Pet Food Excellent Partner" and other heavy awards, which will further provide high-quality services and high-quality products in the future, and work with consumers to jointly promote the rapid development of China's pet industry.
Good master brand new brand - Pjoy Piyue on-site display
The mainstream media pays attention to the new brand of the good master
During the forum, the organizing committee specially invited leading experts, industry leaders, KOLs and media representatives to participate in the "China Pet Food Quality Seminar", visited the Tongwei Group Experience Center, Tongwei's Good Owner Company Asia's Top Pet Food Factory, and Tongwei Solar Intelligent Manufacturing "Super Factory".
The participants visited the Group Experience Center
The participants visited Tongwei Solar Shuangliu Base
The participants visited the good host company