On October 16, German brand MCM held an opening celebration reception for the third MCM boutique in Taiwan at taipei 101, an internationally renowned fashion landmark. Ms. Yvonne Chan, President of MCM Asia Pacific, attended the event and kicked off the cocktail party with international superstar Shu Qi.
On the opening night, international superstar Shu Qi wore the charm of MCM autumn and winter shining space black show diamond plaid dress, with MCM Mischa handbag, interpreting the depth and boundlessness of the stars with metallic colors, and the shining crystal inlay set off Shu Qi's extraordinary temperament. Many celebrities, celebrities, VIPs and MCM brand friends attended the event, making the opening of MCM Taipei 101 Boutique a city event in Taipei's city that never sleeps. Original music artist Huang Dawei, pop culture godmother Zhao Weijia and jazz musician Polo, fashion actress Katie Wang struck the MCM white suit, athlete male model Jian Hao, Mao Jia'en and many other brand friends attended the opening reception.
The grand opening of MCM Taipei 101 Boutique was attended by Shu Qi with a silver MCM Mischa handbag in his hand
MCM Taipei 101 Boutique perfectly embodies MCM Munich's multicultural contemporary art atmosphere, using the Bird's Nest as a source of inspiration, symbolizing MCM's brand spirit of constantly breaking through itself, innovating and pursuing perfection, and interpreting the pure luxury from Germany with gold and white as the main colors.
During the opening period, in addition to the full autumn/winter collection of merchandise, MCM specially launched the Taipei 101 exclusive merchandise. Inspired by the vastness of space and boundless exploration in the Autumn/Winter Space Odyssey theme, the Fall/Winter Small Mini Handbag is a creative futuristic design created by Swarovski Crystals. Inspired by tulip buds and luxurious metal studs, the Tulip collection is rich in design inspiration. Inspired by MCM's classic travel heritage, the Berlin collection pays homage to this inspired city by embodying Berlin's unique urban flair as an art and music hub.
International superstar Shu Qi performs the MCM Berlin backpack series
International superstar Shu Qi carries the MCM Milla Special series in hand
International superstar Shu Qi performs the MCM Robi Clutch series
International superstar Shu Qi performs the MCM bebe boo series
To celebrate MCM's entry into Taipei 101, the opening celebration series also launched the "MCM Meets Taipei" event, inviting many celebrities to ride, creating a taipei-only MCM M Bike to tour the streets around Taipei 101, highlighting the unique era traveler DNA of the MCM brand and the new concept of luxury travel created for the 21st century fashion traveler. Well-known artists Xu Xidi (Small S) and Wu Jianhao led the M Bike team to tour the streets of Taipei, leading MCM to a modern journey to the city, turning the new proposition of LOHAS fashion life and a "ride" for public welfare. Wu Dawei, Yuan Yonglin, Zou Chengen, Xu Weien and many other well-known artists, celebrities Hu Shien and Wang Aling and international supermodel Qiu Xinhui led a number of models to ride MCM exclusive M Bike together on the afternoon of the 15th.
"MCM Meets Taipei - M Bike Event", MCM and fashion guests complete the modern tour of the city together
Little S wore MCM black Moon Walker tee paired denim shorts and stepped on MCM flats that day to ride the M Bike excitedly. Wu Jianhao is also wearing MCM Moon Walker black tee, wearing MCM royal blue sunglasses, handsome collar ride. After the event, MCM donated all its bicycles to the < Reverse Alliance > to express its care and friendliness. Artists Xiao S and Wu Jianhao donated the proceeds of the activity to the < Reverse Alliance >, responding to public welfare and giving back to the society.
"MCM Meets Taipei - M Bike Event", Xiao S and Wu Jianhao rode on M Bike in front of the Taipei City Hall for a group photo
In order to interpret the modern mobility, MCM first arrived in major cities around the world, creating iconic MCM vehicles to celebrate the prosperity of the brand's history and culture, and has since become a celebration of MCM's classic modern tour series. From the MCM double-decker bus experience tour on the inaugural flight in London, the MCM tram in Hong Kong, to the MCM Cognac Visetos cruise ship that enters the Huangpu River in Shanghai, each MCM encounter with the city shows MCM's brand value of the travel era full of freedom and desire, and reflects MCM's creativity from travel and the spirit of exploration of "life is travel".