"This orchard is high in terrain and has plenty of light time. This year, the rain is heavy, and the sand pears are also full. "Everyone look at this tree, most of the fruit is already yellow and red, let's try the taste..."
On the morning of the 22nd, at the 2021 Jinzhu Shali Picking Festival held in Guanmiao Village, Madian Town, Luoning County, Li Xuanxuan from Li Yingxian Fruit Industry Co., Ltd. was picking and tasting live through Douyin. Which tree the customer chooses, the farmer will pick it, and the packing will be directly expressed after the picking, and this ingenious "cloud" picking activity has attracted many fans across the country.
"We not only have cloud picking, but also cloud farms, this year's Golden Pearl Sand Pear, cloud technology is everywhere." Ma Yaodong, the first secretary of the Municipal Bureau of Commerce in Guanmiao Village, introduced it.
Yesterday, the sun was sunny, and in Guanmiao Village, the mountains were all over the field, and the golden pearl sand pears were hanging on the branches, and it was another year of harvest. In the fruit forest, tourists from all over the world are picking tender and juicy sand pears and tasting the joy of the harvest.
Led by Ma Yaodong, the reporter walked into another orchard that occupies a large area.
"That's what I mean by cloud farms, real cloud technology." Ma Yaodong pointed to the camera in the fruit forest and said.
It turned out that behind these cameras was the smart orchard project specially designed by Unicom for Guanmiao Village.
For fruit growers, through the smart orchard, real-time weather environment data such as temperature, humidity, light intensity, wind speed, and rainfall statistics can be viewed at any time, and the growth process of fruit trees can be accurately managed to improve yield. For consumers, they can check the growth process of fruit trees at any time, what fertilizer the fruit trees apply, what medicines they play, and they can buy them with confidence after the fruits are ripe.
When Jinzhu Shali meets Cloud Technology, the "Golden Pearl Fruit" in Guanmiao Village is becoming the "Golden Lump" for the masses to get rid of poverty and get rich. And when Jinzhu Shali meets cultural creativity, it makes the brand of Jinzhu Shali enter thousands of households.
With a golden pearl pear on the top of the head, with a hair ornament of pear leaves, dressed in a Han costume, this lively and vivid cartoon image is the first spokesperson of the Golden Pearl Pear in Guanmiao Village - "Jinzi".
At the opening ceremony of yesterday's picking festival, "Gold" met with everyone for the first time. At the same time, various cultural and creative products such as refrigerator stickers, water cups, handbags, and mobile phone cases printed with the image of "gold" made the tourists at the scene fall in love with them.
The reporter learned that with the help of the Municipal Bureau of Commerce, Guanmiao Village and Chia Tai Lechuang Culture Media Co., Ltd. contracted to jointly create the Jinzhu Shali brand, not only designed the cartoon image of Jinzhu Shali, but also simultaneously developed various cultural and creative products, and enhanced the popularity of Jinzhu Shali and the added value of products through cultural empowerment.
"In the next step, we in Guanmiao will do a good job in consolidating and expanding the achievements in poverty alleviation and effectively connecting with rural revitalization, on the one hand, by continuously improving the quality of Jinzhu Shali and extending the industrial chain, to achieve industrial transformation and upgrading; on the other hand, combining local culture and characteristics of Jinzhu Shali industry, developing rural tourism, and creating a beautiful Guanmiao Temple with green ecology, livability and nourishment." When it comes to the next step of development, An Minxiang, secretary of the village branch, is full of confidence.
At the opening ceremony, on behalf of Guanmiao Village, An Minxiang signed the Jinzhu Shali IP Operation Agreement and the Jinzhu Shali Shenjia Cooperation Agreement with relevant units, and signed a branch co-construction agreement with the Tourism Management Teaching and Labor Party Branch of Luoyang Normal University Land and Tourism College... The Golden Pearl Pear Industry in Guanmiao Village is charting a better future. (Li Yingbo, Jin Xi)