Why was Taobao replaced by Pinduoduo?
Pinduoduo
Think of the year, in 2003, Taobao was born, although eBay has seized eighty percent of the mainland e-commerce market, but Taobao naturally bravely took the lead, dared to be the world's first and eBay hard, and finally came to the top, in one fell swoop turned over eBay, so that the status of the domestic e-commerce boss changed owners, it is really magical, to say that Taobao of that year is really brave and resourceful, quite excellent, whether it is buyers or sellers, are amazed at Taobao, but the time is 2023, Taobao can not imagine, The tricks he has used will be copied by Pinduoduo as it is, and on this basis, Taobao is like eBay in the past, can only shrink his head and be beaten by Pinduoduo, why the situation will develop like this, this starts from Taobao's disadvantages and the advantages of Pinduoduo.
Pinduoduo
First, in terms of affordability, Pinduoduo beats Taobao. At that time, the reason why Taobao can dry up eBay, relying on the high quality of the goods, and the reason why the goods on Taobao are affordable, the fundamental reason is that the merchant's store cost is low, so that everyone has the conditions to sell at a low price, and there is still a profit, but in recent years, with the influx of a large number of merchants, the total number of Taobao sellers has reached a staggering 6.5 million, in the wolf meat and less buyer's market, everyone is trying to seize the traffic dividend, which makes the platform's high-quality pit extremely expensive. Even if the cost of advertising costs is huge, the merchant may not be able to get a good ranking, on the one hand, the rapid increase in operating costs, on the other hand, the cost of customer acquisition increases and the ability to acquire customers decreases, in this context, the goods sold by merchants will naturally rise. In addition to the common rise in pit fees, Taobao forcibly launched Tmall in 2012 stripped off the basic framework of Taobao, so that some head sellers were introduced into Tmall Mall, and entering the store is required to pay a huge deposit and service fee, which is also one of the straws that crushed merchants, in addition to these, such as software market fees, credit card Huabei service fees, Wangpu fees, store secretarial fees, etc., are also the burden of merchants, especially after Ali's listing in 2014, the related fees have doubled. As long as Taobao that can charge will never let go, even the coupons that have been free to use before, the platform has to charge 15 yuan per month, this situation continued until Ma Yun was officially criticized at the Shanghai Bund Summit, Ali Group's rapid wealth accumulation behavior has been restricted, began a wide range of fee reductions, despite this, the cost of merchants is still very heavy. On the other hand, Pinduoduo, Pinduoduo does not force merchants to charge too much deposit, whether it is an official flagship store or a personal store, the store deposit is all 1,000 yuan, in addition, Pinduoduo only charges a handling fee of 0.6% of the amount of the payment for each order, regardless of whether a credit card or Huabei, is charged the same fee, affected by this, Taobao also reduced the credit card Huabei service fee in 2018, from 1% to 0.6%, in addition, many of Pinduoduo's services are free, The coupon module used by merchants is free, the shop is not charged, and the cost of traffic promotion is extremely low, and the new store opens with 200 promotion red envelopes, so it may be because it is the early dividend period of the development of the platform, but it is lower, under the radiation of a series of preferential policies for merchants, the cost of opening a store on the platform is lower, and the goods sold by the merchants are naturally very affordable.
Taobao
Second, in terms of buyers' shopping experience, Pinduoduo outperforms Taobao. Taobao in the early days of the launch of the small and beautiful slogan is actually very popular with young people at the beginning, after all, on the platform can buy real, high-quality and cheap goods, everyone is happy, but what, full, Taobao put the small and beautiful play crooked, in the later stage, a variety of so-called discounts are really incomprehensible, made a variety of activities around the bend, on the other hand, Pinduoduo, real discounts, the specific reduction of how much is finally clear at a glance, the order experience is quite good, at the same time, Pinduoduo also issues various coupons to customers from time to time, simply not too cool, like Pinduoduo's tens of billions of subsidy activities, we often buy mobile phone categories, every turn full 500 discounts, who does not love such a discount? At the same time, in terms of the opening speed of the mobile phone, Pinduoduo is also smoother, the memory of Taobao App can be described as quite large, although its functions are also very complete, but in fact, buyers only need to quickly open the website to find the goods they like, and in this regard, Pinduoduo is not so redundant, the opening speed is smoother, and it is more comfortable to use, the redundancy of the Taobao App is as heavy as Alipay, the moment you open Alipay, let people experience what is called the old cow pulling the broken car, waiting for you to open, WeChat Pay has already given money.
Taobao
Third, in terms of after-sales service, Pinduoduo has won. Pinduoduo knows traffic cheats very well, it deeply understands, as long as there are buyers do not worry about the seller, therefore, Pinduoduo always provides buyers with the ultimate service, and to sellers a variety of exploitation, from this point of view, the buyer's market is the king of the era, the direction is quite correct, we may wish to see, Pinduoduo's ultimate service is: the first is only refund, why the platform will support only refund, the main reason is that many merchants in Taobao cultivate a bad temper is really annoying, encounter problems dragging, scattered, Inefficient, making excuses, etc., what's more, lack of pounds and less, shoddy, pit deception, proficient, these stinky problems Pinduoduo will not be accustomed, Pinduoduo adopts the concept of chaotic times need to use heavy code governance platform, forcibly create a new ecological environment, carried out drastic rectification, and heavy punishment is often a fine, such as false delivery, fraudulent delivery deduction of 500 each time, insulting buyers, uncivilized communication fine 300 each time, out of stock each fine 100, false logistics to give buyers coupons, All kinds of ways have strictly regulated the merchant to please the customer, so that the buyer's shopping experience burst, in addition, Pinduoduo's fast refund, extremely fast return, no reason to return, how long can be returned as long as the quality is problematic, customized goods customers are not satisfied can also be refunded, a series of perverted services make the majority of buyers follow the platform with a dead heart, although Taobao's fairness and justice is also an advantage, but in the contrast of Pinduoduo such a one-sided perverted service policy for buyers, buyers are naturally alienated from Taobao.
Ma
All in all, buyers tend to fight more to avoid Taobao, the root cause is still in the price and service of the two aspects, this and Fang's idea of killing eBay is similar, Taobao can change such a crushed situation, maybe can, the emergence of Taote is declaring war on Pinduoduo, similarly, the tens of billions of subsidies of JD.com that began this month are also declaring war on Pinduoduo, but after nearly a decade of precipitation, customers in the sinking market have fully adapted to Pinduoduo's model, and they may be too tired to change again, But it is not impossible, who is the evergreen of the e-commerce business industry is still unknown, Ma Yun said that Ali to survive for 102 years, it may be possible to live long, but living well is not necessarily, Taobao and Pinduoduo will be the final outcome of the two life and death wrongdoers, we still leave it to time to judge.