Text | Stars
"This is the only drama that hasn't fast-forwarded recently, and I'm reluctant to skip the opening and ending credits." What made many netizens sigh so much was the romantic drama "Summer Flower". Many netizens even said that they especially wanted to fall in love after reading it.
There are many points that touch the audience, Yan Chengxu appeared in a romantic drama after many years, and partnered with newcomer actor Xu Ruohan; is a character of a rough man who escapes the world + a girl who boldly pursues love; The color scheme is bold, the scenery is romantic, and the frame picture shows the texture of the poster at the same time, but also uses light and shadow to make people think... This also makes "Summer Flower" attracted the attention of non-romantic drama sticky users.
According to bone data, "Summer Flower" exploded either on the air, but it belongs to the type with a lot of stamina. Near the end, its popularity soared, and now the show has been a member for several days, but its popularity is firmly in the top three of online dramas.
In this way, the short 24-episode "Summer Flower" has won everyone's praise among many works that tell the theme of love and has become a "dark horse" drama.
Zhang Na, senior director of Tencent's online video film and television content production department and chief producer of "Summer Flower", also completed the upgrade of the romantic drama in this drama. In her eyes, "Summer Flower" used some literary and artistic tones to shoot a love avant-garde drama, which has a literary and artistic temperament, but it is not a literary drama. And director Chen Jufei, who has never made a romantic drama, hopes that "Summer Flower" can make the audience more pleasing to the eye.
Why are people addicted to "Summer Flower"?
A work with strong visual impact, will let the audience stay for a while, "Summer Flower" as soon as it appeared made the audience feel unique, its color matching is very bold, a simple hairwash shot, in the combination of light and shadow, the romantic ambiguous atmosphere is pulled to the extreme, the female protagonist dreams about the male protagonist in just ten minutes, and thus starts a journey of chasing love, and this picture also pulls up the audience's desire to chase dramas.
As the controller of light and shadow, chief director Chen Zhufei tried many bold ideas in "Summer Flower", and the color function was used everywhere by him. A large number of retro elements not only create a strong sense of atmosphere and visual impact, but also used to express the ups and downs of the male and female protagonists' hearts, advancing the storyline little by little, at the same time, it also makes Yan Chengxu's era filter light up, and the Daoming Temple is constantly played in the barrage, and everyone dreams back to the idol drama era of 2000.
This is also Chen Zhufei's careful thinking, he feels that Yan Chengxu's works have rarely been seen by everyone over the years, so he wants to use some retro elements to narrow the distance with the current audience.
Youthfulness, hormones, cinematic, charming, mysterious, these words constantly appear in comments and barrages. There are many romantic love stories by the sea, but "Summer Flower" shoots another taste.
In addition to the picture, the flesh-and-blood people in "Summer Flower" are also the hi points for netizens to chase this drama, "There is finally a TV series in China that tells how women boldly express love." Someone sighed.
Escape from the world + chase girls, there are few such works in China, but because of this, Zhang Na wants to do "Summer Flower". "We seem to stereotype that if a boy thinks a girl is beautiful and likes her, it is a normal thing, but if a girl chases a boy because of his appearance, he will be ashamed to say it. But this in itself is a very normal thing. ”
How dare the heroine He Ran? She is known as the direct-attack female protagonist, and she takes the initiative to attack the male protagonist Xiao Han and creates chance encounters in various ways. Netizens ridiculed and suggested that He Ran publish a book to teach everyone how to chase the male god.
There are also many audiences who come with curiosity, what kind of chemical reaction can Yan Chengxu Xu Ruohan have? In order to get the answer, everyone opened "Summer Flower".
The choice of actors took Zhang Na a lot of effort, in order to find Xiao Han, she found a lot of actors, the moment she met Yan Chengxu she felt particularly lucky, "When I saw him, I felt that Xiao Han came out of the script, his eyes are clear, and he doesn't think he is handsome, every time we praise him will be shy, and very disciplined and dedicated, he has been eating boiled vegetables during filming, and when they met, he finished reading the first 15 episodes of the script." ”
And the heroine Xu Ruohan, an actor who does not have many works and is not a professional acting background, also brought everyone a surprise. In order to play He Ran well, Xu Ruohan also did a lot of homework, could write script feelings, and was versatile. Zhang Na revealed that many of the paintings that appeared in the play were painted by Xu Ruohan.
For a long time, for the choice of actors, Zhang Na has her own set of ideas, such as "I, Like You" used Zhao Lusi, Lin Yushen, and then Yan Chengxu and Xu Ruohan in "Summer Flower". Even if it is more risky to use newcomers, she trusts her instincts, "and thanks to the platform for supporting me to make such innovations and supporting new actors." ”
How does "Summer Flower" make people captivated?
As a platform producer, Zhang Na will put forward clear requirements when doing dramas - must be anti-routine.
Therefore, among the many love works, she picked a "Summer Flower" with a pure love on the main line and a little comedy in the auxiliary line, Zhang Na's understanding of love in "Summer Flower" is the language of African chrysanthemums, fearless of difficulties, and pursuing the life she wants.
"Summer Flower" is an IP adaptation, the main creator is mainly taken from the character and background, the young girl is suffering from leukemia, and falls in love with the down-and-out uncle at first sight, the girl boldly pursues love, and the uncle is relatively silent. When adapting, Zhang Na revealed that they will do the key details differently, which is also the part she likes to innovate. "We feel that emotions must be progressive, including the use of some anti-routines."
There are many plots in the play that bring the relationship between the male and female protagonists closer, but the main creators have chosen restraint. For example, in the scene in the flower room, the male and female protagonists face each other, and the audience is interrupted when they feel that the atmosphere is coming immediately. But Zhang Na believes that "the anti-routine of this drama is that it seems that the female protagonist attacks the male protagonist, and the result is that the male protagonist provokes the female protagonist, and he understands everything." This is what looks good, if you kiss at the time, the plot concentration is not enough. ”
In terms of employment, the audience can also clearly perceive the anti-routine of "Summer Flower", such as using Chen Zhufei to let a director who makes detective films make romance films.
Light and shadow is one of the important means of film and television drama creation, and it has also attracted many audiences to "Summer Flower". Compared with the fresh, relatively single color of most romantic dramas, "Summer Flower" is retro and rich, which also makes many people feel that the picture of "Summer Flower" is beautiful and very lustful.
In terms of picture and light and shadow, Chen Zhufei has always had his own ideas. He feels that "the so-called advanced 'desire' is actually to make the audience full of imagination, which is not easy to do, such as using various means such as light and shadow, silhouette and other means to present two points, but also leave the audience eight points of imagination space." ”
This degree is even more difficult to grasp, if the design is deliberate, it will appear rigid, so you can't rely on skills, you need to capture the changes of the actors. Chen Zhufei will observe on the spot and catch the best moment of the actor, "We have to consider how a scene shows the expressiveness of the actor, how to express it with the ultimate atmosphere, this moment is the so-called 'desire' thing." ”
There is an impressive crying scene in "Summer Flower", the heroine He Ran went to Xijing for treatment, saw a figure very similar to the male protagonist, rushed to the alley empty and hugged his head and cried, at this time the camera gave Xiao Han who was hiding on the side, although the lighting did not shine the characters very clearly, but the whole light and shadow of his hand was very beautiful, and it also made netizens feel extremely sad. Chen Zhufei feels that "light and shadow are like magic, through light and shadow to create an atmosphere, combined with the performance of the actor, can release the actor's emotions, which will create a very three-dimensional character and hit the audience's heart." ”
This is also the innovation of this play in terms of image, "Each scene must be adjusted according to the mood of the actors. For example, the love, sweet part, showing a highly saturated hue, the overall look is sunny and happy, the color is also becoming lighter when breaking up and sick, and the image always serves the story. Chen Zhufei said.
The 24-episode "Summer Flower" covers various romantic scenes such as the seaside, the sea of flowers, the studio, and the town, and each picture is evaluated by the audience as beautiful, but the main creator mainly relies on on-site intuition to decide the presentation method, and they even confess that each picture is touched, and did not tell the actors in advance how to act this scene.
The flowers of "Summer Flower" are inside and outside
However, "Summer Flower" is indeed a remastered work, and Zhang Na, who is the chief producer, said that they spent more money on production.
People will not give up the effect in order to catch up with the progress, if it is not good enough, shoot in another way. The scene of the blossom bloom was filmed by the team after a round of filming, and then found a place near the sea again. The male and female protagonists have their backs to each other, facing the sea, and the sunset creates the feeling of the passage of time, which is right. The famous studio scene in episode 15 was filmed for more than 5 hours in just a few minutes, but everyone was very hi, "Everyone worked together to make a work, although it was very tired but also happy." Zhang Na described.
In addition to the story and picture, the opening and ending credits, including OST, all let the audience get on the head.
Zhang Na, who studied music, is very picky about music, and she is particularly clear that if the music of the love theme is not done well, it will affect the look and feel of the film, so she found a lot of teams. Cantonese, English, Korean and other genres, the OST of "Summer Flower" is not only good, but also very compatible with the plot, whenever it enters the climax, the song can always sound just right, the mood and atmosphere are full, so that many netizens listen to goosebumps. And the title of "Summer Flower" comes from the production team of the title of "Double Detective", which is also very particular.
It can be said that the 24-episode "Summer Flower" is a work carved by the main creative team, which strives to make innovative attempts in all dimensions, break through the conventional operation methods of romantic dramas, and make the audience's eyes shine.
Now that "Summer Flower" has ended its membership, according to bone data, since February 24, the popularity of "Summer Flower" has stabilized in the top three online dramas, and the search index of male and female protagonists has increased significantly, and this love from a female perspective has also attracted the attention of many male users, and everyone has published comments on the story, characters, light and shadow of "Summer Flower" on various social media accounts such as Circle of friends, Weibo, Douban, Xiaohongshu and so on.
As the chief producer of this drama, Zhang Na's expectation for "Summer Flower" is that, on the one hand, she hopes to make a breakthrough on the basis of the original users of the platform, on the other hand, she hopes that this drama can give everyone spiritual comfort, "I hope everyone is not afraid of difficulties and pursues the life they want." ”