British contemporary fashion brand Self-Portrait officially announced actor Zhao Liying as the brand spokesperson on February 14, and released the 2023 spring/summer series advertising blockbuster "A Tale of Two Cities". Interpreting the aesthetic concept of the new season of self-portrait from multiple perspectives, interpreting the unique charm of contemporary women that are not defined.
The Spring/Summer 2023 advertising campaign is the first official collaboration between Self-Portrait and Zhao Liying, including a set of fashion blockbusters and a narrative microfilm. Through the perspective of Shanghai City, the Oriental Magic Capital, the modern and free contemporary fashion gene of the self-portrait brand is newly extended.
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Named after "A Tale of Two Cities", the series originated from the brand's hometown of London, England, and Shanghai, China, the magic capital of the East. Self-portrait crosses 9,000 kilometers to meet Zhao Liying in Shanghai, embarking on a new journey of "self" exploration about the brand, about the Orient, and about contemporary women.
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" Self-consistency and self-expression are the inspiration for me. Before this official collaboration, I really liked the self-portrait fashion, which has both romantic and gentle elements that girls love, as well as some details that can inadvertently express the power of women. I look forward to working with self-portrait to lead everyone to discover, express, and interpret their undefined selves. “
- Zhao Liying
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"Zhao Liying is an excellent actress, and her achievements in her acting career are obvious to all; She is confident, independent and has an uplifting energy. We completed this shoot in Shanghai and integrated Liying's attitude to life, which perfectly fits the feminine style represented by the spring/summer 2023 collection I want to create, and we look forward to working with Liying more!" “
—Han Chong, founder and creative director of the self-portrait brand
In the debut advertising campaign, Zhao Liying wore the Self-portrait Spring/Summer 2023 collection of fashion and bags, presenting an independent, free and rigid contemporary oriental woman through a number of different styles of fashion shapes, including a black sparkling sequin knit suit with both practicality and style, a cream pink slip bow dress with great occasion attributes, a denim suit and a lime green suit dress that continues the brand's sweet cool style.
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It is reported that self-portrait has entered the Chinese market since 2020 and gradually expanded its fashion territory in China, and this cooperation with Zhao Liying also fully expresses the brand's confidence in the Chinese market and attaches great importance to Chinese consumers. At present, the self-portrait spring/summer 2023 series products endorsed by Zhao Liying have successively landed in the brand's global stores, and you can go to brand stores in London, Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and other cities, as well as Tmall flagship stores and WeChat mini program malls to explore more.
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The main creative team
Creative Director：Han Chong
Photographer：Nick Yang
Art Director：Monica
Stylist：闵锐（the Rayback）
Make-up：春楠（NAN BEAUTY）
Hair：Jang Jiwon（NAN BEAUTY）