On Valentine's Day 2023, Prada has selected the ETERNAL GOLD collection, a collection of fine jewelry that tells the story of love with timeless "timeless gold".
Since its birth in 1913, Prada has been committed to creating true "luxury" – creating unique products for its customers, based on precious materials and the finest craftsmanship from Italy. They interpret classics and reflect modern values. Inspired by Prada's classic style, the heart-shaped motif symbolizes emotion and love, while the triangle is the brand's signature symbol in every jewelry design, with its sharp edges and corners at the top of the heart, resonating with the conceptual logo.
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As the first truly sustainable boutique jewellery collection launched by an international luxury brand, ETERNAL GOLD uses certified recycled gold and each diamond is traceable to the development process. In addition, Prada has pioneered the inclusion of verification records on the Aura Consortium Blockchain platform, where customers can view the records and verify the authenticity of the jewelry purchased, as well as the origins of the production process and various links. As a result, fine jewellery was given a contemporary consciousness, and Prada changed the industry standards of the past, leading the way.
PRADA Fine Jewelry
ETERNAL GOLD series
Introduction to the series
Prada continues to break new ground with the launch of the ETERNAL GOLD collection. As the first truly sustainable boutique jewellery collection launched by an international luxury brand, it is made from 100% certified recycled gold. Prada's jewellery is a combination of craftsmanship, precious gemstones and metals that influence sustainable practices in the luxury industry in the 21st century.
Fine jewellery has always embodied a vision for the future and perpetuity, and its unique pieces should stand the test of time and be timeless. The ETERNAL GOLD collection takes this concept from a new perspective: with sustainability at its core, Prada takes a responsible approach to all aspects of its business landscape, the most emblematic of which is the conversion of Prada's entire line of nylon production materials from ordinary nylon to sustainable Re-Nylon materials.
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Prada's fine jewelry is made of certified recycled gold, which meets the "Chain of Custody" standards set by the Responsible Jewelry Council. All links and forms of Prada's gold and diamond production chain can be traced and traced, the first of its kind in the world for a fine jewelry or luxury brand.
Prada recycled gold uses only qualified recycled raw materials (including industrial gold and post-consumer recycled precious metals) and carefully selects suppliers that meet the highest industry standards in terms of human rights, occupational safety, environmental impact and business ethics. Reducing new gold mining is both a protection for the environment and respect for human rights. Traditionally, only diamonds of 0.5 carats and above can be traced back to their origin, and for the first time, Prada extends traceability to all diamond sizes and further to multiple stages of production, including mining, cutting, setting and polishing, ensuring that every diamond development process is traceable.
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In addition, Prada has pioneered the inclusion of verification records in the Aura Consortium Blockchain platform, where customers can view the records and verify the authenticity of the jewelry purchased. The production process of each piece of Prada fine jewellery and the origins of each link are traceable for Prada customers. As a result, fine jewellery was given a contemporary consciousness, and Prada changed the industry standards of the past, leading the way.
Since its birth in 1913, Prada has been committed to creating true "luxury" – creating unique products for its customers, based on precious materials and the finest craftsmanship from Italy. They interpret classics as well as modern values, and the ETERNALGOLD collection is a new interpretation of this concept. Inspired by Prada's classic style, this collection explores the field of fine jewellery for the first time, reflecting the brand's timeless quality. The triangle, the iconic symbol of the brand, was originally used as a logo for luxury goods by founder Mario Prada, and in this collection, it represents the brand, resonating with a conceptual logo.
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EXAMINING, DRAWING AND REITERATING, THE ETERNAL GOLD COLLECTION REINTERPRETS WHAT A CLASSIC IS. Serpentine bracelets, heart-shaped necklaces, chains and ribbons are the centerpieces of the collection and symbols of affection and love. As a truly timeless ancient material, gold has always been loved by the world through time, and in the ETERNAL GOLD collection, gold presents its true form and color as the protagonist, just as Prada product supply chain is real and transparent. As the brand's exclusive logo, the triangle is reflected in every jewelry design, as is its association with the diamond facet – hooks, earrings and pendants are triangular in shape, and their sharp edges are found on the tips of chainrings, hearts and serpentine bracelets. What is different is that the proportions are reconstructed in this series, and the enlarged pendants and chain links form a strong visual impact, and the majestic sense of power and distinct presence is self-explanatory.
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Like all of Prada's creations, the ETERNAL GOLD collection is a challenge to reinvent the concept of fine jewelry, combining technology and humanism, sustainability and brand responsibility, without limits and outside the norm.
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