Rhino Entertainment Original
Text|Nam Rumin Editor|Park Fang
With Marvel's masterpieces "Black Panther 2" and "Ant-Man 3" returning to the mainland big screen, this year's ledger journey is about to begin.
There is no doubt that this year will be a big year for Hollywood sub-accounts, and various backlogs of high-quality sequels will be centrally supplied. Marvel, which has not been in the mainland for three and a half consecutive years, has been successfully introduced, and I believe that the introduction of Hollywood blockbusters this year will be very intensive. This cannot be regarded as a competition for domestic films, but it is an opportunity to hit Hollywood's new high in recent years and jointly help the annual 60 billion.
Chilling Hollytiger is back!
Once upon a time, domestic films were always suppressed by imported films. Back in 2012, when imported films were still able to beat domestic films with 8.8 billion yuan. But with the rise of domestic films in the future, especially the transformation of content logic, the unique emotional value output has created a crazy growth of the box office of domestic films. The first 3 billion +, 4 billion and +5 billion + films in the mainland market all came from domestic films, and Hollywood's crazy export era was completely over.
So far, it has almost evolved into a one-sided posture, and even domestic films have occupied about 80% of the share in recent years. Take today's box office list, the historical box office TOP5 are occupied by domestic films, TOP10 only one "Avengers 4" as an imported film, even TOP20 only two Hollywood. Whether it is the volume of the head or the overall proportion, domestic films are crushing advantages for Hollywood.
The just-concluded Spring Festival file is also a sharp contrast, the sequel of the former box office champion "Avatar" did not have the effect of the previous work when it landed on the mainland big screen, and the volume so far is only 1.6 billion +, while the Spring Festival file "Manjiang Red" and "The Wandering Earth 2" are 4 billion magnitude. This also proves that there is a huge gap between Hollywood heads and domestic heads.
Isn't this "Hollywood Tiger" that once scared everyone? You must know that in order to prevent the impact of Hollywood blockbusters, there were a series of measures in China, such as the protection of the schedule that has been extended so far, let Hollywood tear each other and so on. Nowadays, for this era of 4 billion + domestic films, Hollywood is still in an era where it is difficult to impact 2 billion, to some extent, the domestic protection mechanism has existed in name only.
However, this year's Hollywood movies are quite golden, such a bunch of influx, will still cause threats and impacts on the domestic film market, especially the summer season, when there will be a fierce fight. And let's see which strong Hollywood seeded players are this year.
Top 10 Hollywood seeds this year
(Some Hollywood seed films in 2023)
"Fast and Furious 10"
The first is undoubtedly "Fast and Furious 10", the film has just released its first trailer, and the popularity is still soaring. This IP still has a high popularity in China, although it is ridiculed as "family man", but the accumulated popularity and box office performance are very convincing, in the first class of Hollywood movies.
Among them, "Super 7" and "Super 8" ranked second and third respectively at the box office in the history of imported films. The next "Super 10" will be the only S+ volume project this year. This one can be described as a gathering of big names, "Aquaman" and "Captain Marvel" are gathered here, which is expected to return the series to the level of 2 billion+.
Aquaman 2
Because the schedule collided with "Avatar 2" and was also an underwater visual blockbuster, "Aquaman 2" chose to avoid its edge and postpone it for a year. As one of DC's few successful works, its sequel is undoubtedly worth looking forward to, and it is also the grand finale of the entire 2023.
The previous work of the film was a huge success, reaching the global order of $1.15 billion, and the mainland market won 2 billion +, reaching the peak of DC, so the results of the sequel are still very optimistic, and it is also another big project that hopes to compete for 2 billion +.
"Transformers 7"
Strictly speaking, this is a side story of "Transformers", this one focuses on super warriors. At present, the popularity of the film in North America and overseas is very high, but the popularity of the mainland market is average. Of course, as a project of this head volume, "Transformers" has always had a huge mass base. Considering that the former "Transformers 4" won 2 billion, I believe that this one also has a chance to return to the peak.
Mission Impossible 7
Desperate Tom is returning! Throughout the entire series of Mission Impossible, the quality is very online, and it is the pinnacle of today's agent action movies. It's been 5 years since the last one, and it's finally back this year. Due to the significant increase in the cost of the film due to the epidemic, but it is still optimistic that the film will achieve excellent results, especially in the mainland market, the series has maintained a good performance, this time at least to maintain the rhythm of 10 to 15.
"Captain Marvel 2"
At least for Marvel, "Guardians of the Galaxy 3" is a more important project than "Captain Marvel 2", and the previous work occupied Marvel's C slot. However, in terms of the performance of the mainland market, "Captain Marvel" obviously has more advantages, and the previous work broke through the order of 1 billion+ in one fell swoop. This time, the film chose to be in the more competitive summer file, and see if it can continue to maintain the level of 1 billion+ in the future.
Guardians of the Galaxy 3
Marvel puts the head project in the first week of May every year, and this year this position is "Guardians of the Galaxy 3". When the "Avengers" series was delayed, "Guardians of the Galaxy 3" became Marvel's most important project like the trumpet Avengers. Unfortunately, the film has always been tepid in the mainland, the last one was only 600 million + level, let's see if this one will have a greater breakthrough.
Indiana Jones 5
The fourth part is 19 years away from the third, and the fifth part is 15 years away from the fourth, and Harrison Ford, who is now in his eighties, is going to pick up the whip again and return to Hollywood's most classic series - "Indiana Jones 5". Feelings aside, the film is also an adventure and adventure film above the level, and I look forward to meeting the audience in the next summer.
"Ant-Man 3"
Looking at the mainland performance of the entire "Ant-Man" series, it is basically in the middle level of Marvel, of which the second part has already obtained the level of 800 million +, which still has a good popularity foundation. However, Marvel has been away from the audience for more than 3 years, and whether this sentiment can come back depends on the performance of the market, at least the pounce of "Black Panther 2" has proved that Marvel's dominance is indeed declining.
Oppenheimer
Nolan's films will always appear on various lists, in his entire career, the last "Creed" may be the worst commentary, and this time back to the historical theme, just like the previous "Dunkerton", I believe it will have a very high standard, the film should have the strength of the Olympics. Of course, the market performance will not be delayed, and with the blessing of high quality, it will be easy to break the circle and get the box office.
Spider-Man: Into the Spider-Verse 2
But all projects related to Spider-Man are inseparable from the blockbuster. As a super dark horse in 2018, the previous work of the film got 400 million+ in the mainland, and the circle-breaking effect brought by high quality is very obvious. The next sequel is also hot before it is released, and the film is expected to achieve better performance in the mainland.
Other aspects, including DC's "The Flash" and "Thunder Shazam 2", Disney's live-action adaptation "The Little Mermaid", "The Hunger Games Prequel", "Dune 2", etc. have strong appeal and are expected to land in the mainland market. In short, 2023 will be the year when Hollywood movies bottom out, and it will also help the mainland market to hit 60 billion yuan in 2023.