Central Broadcasting Network Beijing, February 1 news (reporter Wang Zhan) On January 30, Porsche Centre Yinchuan listed a Panamera model priced at only 124,000 yuan in the WeChat mini program mall, with a deposit of only 911 yuan, and as of 22:41 on the same day, the link has generated 598 pre-sale orders. Later that day, the Porsche Centre Yinchuan mini program mall removed the product link of the model, but it could be displayed normally in the user's booking record.
(The picture is from the network Central Radio Network)
According to the official website of Porsche China, the official price of the Panamera model in China starts from 998,000 yuan, and there are a variety of models and optional packages to choose from, which does not rule out the error of the front-end price display caused by the operation error of the background personnel.
The reporter called Porsche China, and the staff said that an agreement had been reached with the first user who placed an order, but the specific content of the agreement was temporarily inconvenient to disclose to the public. Subsequent orders placed by users will be judged invalid and the deposit will be refunded within 48 hours.
(The picture is from the network Central Radio Network)
After that, the reporter called Wu Guoping, an expert lawyer of the China Communications Think Tank of the Central Broadcasting Network, and said that if a dispute is involved in the future, it is first necessary to consider whether the behavior violates the principles of fairness and good faith, and on this basis, the two parties should conduct reasonable consultations. If the price of 124,000 yuan is determined to be due to human reasons, Porsche has the right to unilaterally withdraw from the contract.
As soon as the incident came out, it immediately caused a fierce discussion on the Internet, some netizens said that Porsche needed to publish the content of the agreement, some netizens said that some consumers "took advantage of the opportunity to exploit loopholes", and some people said that this was just an event marketing carried out by Porsche.
For this incident, the reporter also raised several questions:
1. What is the cause of the wrong price? Is it just a simple human error?
2. Does the automobile manufacturer have a limited price for the dealer? If so, is the incident a violation? If not, is it compliant for dealers to attract attention in the form of a $1 special car per month?
3. If the final consumer really buys the vehicle at this price, how to issue the invoice? What should I pay for purchase tax?
The Auto Channel of the Central Radio Network will continue to pay attention to this incident.
(Source: Central Broadcasting Network)