Wang Yibo at the bell-ringing ceremony
On January 19, 2023, Lehua Entertainment, Wang Yibo's brokerage company, was successfully listed in Hong Kong. It rose 37% on the first day, with a market value of more than HK$5 billion, and continued to rise after the opening on January 20, with a market value of more than HK$5.1 billion.
Many media are saying that 60% of Lehua's income comes from Wang Yibo, the "top class", and between words, it seems that a small fresh meat has supported a company.
However, about Lehua Entertainment, there is a gimmick but enough to make people "envious" the evaluation -
"Behind Xiao Xianrou stands the female devil."
The real boss of this company, Du Hua, is also famous in the field of star industries.
Du Hua and his two artists Wang Yibo and Han Geng
However, a successful listing is only the first step. In 2022, the two "old guns" top mortals and peak children were destroyed in the lower half of the body, and the price was not cheap.
It's really hard to say anything about the artist's lower body, how to avoid collapsing? S, the manager of an artist agency company that is also engaged in trainee training, thought of a trick, "It is best to abstain from sex and cultivate it from an early age." If you haven't eaten it, you won't think about it. ”
Lee, a top former agent in the industry, is a little more tolerant, "It is not necessary to abstain from abstinence since childhood, but taking the idol industry is like a eunuch entering the palace, since you choose to enter the palace, you have to learn to self-castrate." ”
The collapse of the house due to the lower body is only the tip of the iceberg for the "top", "idol" and "trainees".
Whether it's Korean-made idols, or domestic top streams, or idol trainees who "export to domestic sales" and "produce and sell themselves"... What should their deformed or accelerated growth life look like, and how much freedom will the organization and capital behind them give them?
Now that Lehua Entertainment is listed, these long-accumulated ills of the idol industry can be swept away?
In Lehua's orange underground container, those hollow iron bars that are raised high and fall heavily, and the real and fake rich second generation who sweat like rain, how to correct their lives that have been deviated for many years in the bean industry, which is becoming more and more bleak when the idou industry is unsatisfactory and embattled?
Can the mechanical cultivation of "abstinence" from childhood "abstinence" really avoid the collapse of artists?
"As long as you don't collapse, I can still be your mother?"
These are not just questions that Du Hua should face and think about. At noon on September 13, 2022, Lehua reported the case to the public security organs about Wang Yibo's "being raised" and "prostitutes".
Du Hua didn't know: Wang Yibo has only one, and the top stream cannot be copied.
In the eyes of idol-watcher Xiangxiang, Wang Yibo's singing and dancing strength is undoubtedly the most capable of playing among Lehua trainees, but Wang Yibo, who has been "captive" by Lehua since he was 14 years old, is not an idol-like like Cai Xukun and Zhang Yixing.
It seems that Wang Yibo, a child who "doesn't have much energy for art and career, and can eat whatever takeaway he wants", continues to stay in Lehua anyway. Isn't this Du Hua's chosen son? After all, Du Hua's first criterion for selecting trainees is precisely "obedience".
What about the other trainees?
Modi, who used to be a trainee at Lehua, told Entertainment Spring and Autumn, "We trainees are like racing horses, our eyes can only see the road drawn for ourselves, and the outside world has been blocked by boards on both sides." ”
Is there only one way to go dark in the future?
It has only been 4 years since the booming and lively "first year of idols in 2018", of which it has been entangled with the new crown virus of "real top" for three years.
The good times of idols were short-lived.
Up to now, things are not resting in everything, and those who have survived hell but have not reached heaven are not just trainees.
Will it be good?
Former agent Lee and "Entertainment Spring and Autumn" talked about the future of this market, which is still full of hope, "It is a reincarnation, and it will come back after the low tide, maybe not in the form of a draft or idol." Aren't there still many people in the market still eating the dividends of the super girl fast man of the year? ”
Just how long is this cycle? Unknown. Lee called out to Du Hua, "Stop bothering, save some money." ”
Du Hua and Wang Yibo
| hopes of the entire idou industry were dashed
| Lehua's hard life has just begun
After the failure of Lehua Entertainment's fourth listing in early September 2022, in terms of psychological shadow area, peers are no less than Du Hua himself.
"Originally, Lehua's listing was pinned on the hopes of the whole industry", an artist agency manager S first experienced the "cold lips":
"Absorbing 2.8 billion yuan in three years is already the best number that this circle can get, and in such an environment, if even such Lehua is not recognized by the market, then the rest of us will be even more disappointed." Lehua's unsuccessful listing is a disservice to the industry. The idols industry is too hard. S sighed to "Entertainment Spring and Autumn".
Is it difficult to live a life with deep pockets behind beautiful data?
Agent Lee concluded to "Entertainment Spring and Autumn", "Of course it's difficult, it's not difficult, why should she rush to go public and make money?" ”
Du Hua, who was busy listing non-stop in July, was also on a hot search "What is Du Hua doing", the content of the entry is: Four men and two women who can't be named surround the "Queen Du" in a pilgrimage posture, each holding a mask - is Boss Du going to turn around the queen of micro-business?
Capital is moving around, and she also quickly invested in several snail powder brands after withdrawing from Lehua's shareholders in early 2022.
If you lack money, you will find money, children understand the truth. Du Hua has also always been a straightforward person, "The funds raised in this listing will be mainly used for artist management."
In addition, how can you explain Du Hua's listing obsession?
A 2016 movie "Dream Partner", known as the women's version of "Chinese Partner":
Yao Chen teamed up with Hao Lei and Tang Yan to start from scratch, and the company went public in 18 months. The film's producer Du Hua looked at this film based on himself, "I don't think it's a miracle to go public in 18 months, in fact, many e-commerce companies are like that, very fast." ”
But such a myth is only related to Du Hua in the movie. In reality, Du Hua's road to listing is very difficult: four rounds of impact, four halberds, the sky does not help her, and she is always so far away.
If you are not a shareholder, you may be willing to release a little goodwill to Lehua seeking to go public: who doesn't want to entrust a good person to sell a good price at the best of times? After all, in recent years, Lehua Entertainment's revenue and profit have double-grown, and the good time to go public is here.
Of course, the opposite side of the story is: Lehua and the shareholders can't afford to wait, and if they don't go public, the cash cow Wang Yibo will fly away.
A month ago, it had passed the hearing, but the capital still did not buy it in the end, believing that "the valuation was different from expectations", the sale rate was only 27.21%, and it could only be withdrawn if it could not be sold, and the listing of the original plan on the 7th was cool.
Is the distance between Lehua and the capital market really only the last breath?
"Entertainment Spring and Autumn" has different opinions:
It was not the top Wang Yibo who accepted the capital test but failed, let alone the idol boss Du Hua, but the fragile "Lehua model".
The logic of the capital market is indeed different from that of the powder circle, and it is not a place where leeks can be cut.
After the fourth time in the story of Lehua's listing "wolf is coming", the intention of cutting leeks has already been Sima Zhao's heart, but the capital market will not be hanged from a top cash cow.
Wang Yibo, who has contributed 45% of Lehua's income in the past three years, even if he renews his contract until 2026, he will not be able to support half of Lehua's capital. If Wang Yibo played a role, it would only inflate Du Hua's heart to go public. The rest of the way has to be taken by Duhua and Lehua models.
Of course, what capital wants to hear is not Lehua's absolute and only C Duhua's story.
Although this idol boss is the eldest sister who ranks first in the 61.2 billion scale of the artist management market, accounting for 1.9%, he is "abused" by millions of fans in private messages every day:
"I just want to make quick money, I only like obedient and easy artists, the company model is a single operation, and the grass team only learned one skin of Korea..."
The only way to continue to tell stories to capital is the "Lehua model". But is the "Lehua model" okay?
Facts have proved that this set of students in Korea, covering trainee selection, artist training, artist operation and artist promotion, covers the whole life cycle of artist management systematic model, and only produces Wang Yibo, the top stream, and the boy group UNIQ, which once almost reached the top but dreamed of it.
It can be seen that Du Hua's long-term "my experience can be copied", first of all, it has not been successfully copied within Lehua.
In fact, the real dilemma that Du Hua has to face has not yet begun - after the failure of the listing, it is not only the peers at the tail of the hips that are lost, but also the capital behind him.
If Du Hua can't tell a beautiful story, Chinese Culture (14.25% since 2014), ByteDance (4.74% since 2018), Alibaba (14.25% since 2020)... These men standing behind Du Hua couldn't afford to wait.
According to the prospectus, "If Lehua Entertainment fails to complete the listing by December 31, 2022, September 30, 2024 or October 31, 2024, it will face substantial redemption requirements from [these three] preferred shareholders." ”
The drama of shareholders turning creditors sounds a bit cruel. Lehua's biggest hurdle may be yet to come.
Du Hua
| Idol Duhua's story is hot
| but Lehua's story is not good
In the derivative "Lehua Small Card" for the 12th anniversary of the Lehua family, in addition to its artists, Du Hua Benhua's small card is prominently listed. "Duhua is gone", in the idle fish second-hand store, it belongs to the sought-after wave.
The boss is not an artist, but he is a company product with the artist, has his own sister and fans, will be caught on the street and sent to the hot search on the cover, and because he is on the cover, he is complained that he robbed his artist's resources... Du Hua is the first person and the one who has developed his idol value to the largest.
To a certain extent, Du Hua realized her dream when she was a girl: once took Lin Qingxia as an example, practiced breakdancing desperately in the dressing mirror at home, and "walked" on the streets of Nanchang for three years in order to be discovered by scouts, and now as an idol boss, fans of her artists can also scream for themselves, and the buff value is full.
In the eyes of agent Lee, "Du Hua is of course idol, she has always been a person who can be very open-minded but cannot remove her idol baggage." From star chasing to star making, there are many packaging ingredients in her personal behavior. ”
In "Sister Riding the Wind and Waves", she is not a contestant, and when she sees the door on the stage open, her first reaction is: "Wow, I'm going to debut, I wish a scout found me." ”
Some people ask, isn't Du Hua, who sells face masks, embarrassed? That's the history of Boss Du's origin:
A girl from Beipiao, who has nothing, can once resell a CD for 3 yuan in the south to Beijing for ten yuan, and what is the guilt of selling a mask in the C position in a generous manner?
"I'm not embarrassed, it's you who is embarrassed" - Jing Duhua is a strange woman. After all, she can work until the day of giving birth, and she also answers the boss's call, "I was playing painlessly, I said, wait a few hours, I will give birth." Her child, Zhao Xiaoguo, was born and grew up in 2009 together with the later Lehua Company.
Before that, Du Hua's career was smooth, and at the age of 28, he became the public relations director and music general manager of Huayou Century, the largest digital music provider at that time.
On February 4, 2005, Huayou Century was successfully listed on NASDAQ in the United States, becoming the eighteenth Chinese concept stock, which is Du Hua's second year in employment. Du Hua, who has worked in Huayou Century for five years, in addition to being promoted, also planted the seed dream of NASDAQ, so in her movie "Dream Partner", "there will be three women who choose to list on NASDAQ." ”
In 2009, Huayou Century was acquired by Shanda, and Du Hua, who had just given birth to a child for two months, did not join the new owner and chose to start a business. However, Du Hua's start-up at that time was still a traditional brokerage model, which had been abandoned by the ever-changing Internet era, and she took the last 3 million investment of her nobleman and founder Yang Ning of Skynet to spin around.
The sky goes on and on.
In 2010, Han Geng, who terminated his contract with South Korea's SM, returned to China and was undecided in the scramble between Guangguang, Huayi, Tianyu and Taihe Maitian. When he was brought to Du Hua by Yang Ning, the famous scene that showed Du Hua's wisdom in all directions came: Du Hua opened the conditions for Han Geng to be a "star shareholder" - this equality and respect shocked Han Geng, who had been a trainee in South Korea for many years and was "humiliated", and decided to join Lehua, who "has nothing but the courage of the boss".
It was Han Geng's nesting and attracting phoenixes, which not only brought singers such as Huang Zheng, Zhou Bichang, and Hu Yanbin to Lehua, but also helped structure the Korean trainee training system.
In 2010, Wang Yibo, who was in the top 16 of the National Street Dance Competition, was selected by Lehua Entertainment and became the first batch of trainees sent by Lehua to South Korea. Before Lehua's first boy group UNIQ debuted in 2014, it was that wave of singers who held up Lehua's façade.
Du Hua's courage and ability are convinced in the industry: a cup of coffee signed Han Geng, two minutes to persuade Xie Na, five minutes to sign Chen Hao, 20 minutes to win Li Ruigang's 300 million. The decisiveness of killing that others sounded like was Du Hua's professional sensitivity and steady and ruthless policy.
The door to the new world that Han Geng opened to Du Hua was the Korean industrialization group, but unfortunately UNIQ encountered restrictions on Han Ling's debut, but it left Lehua with the title of Wang Yibo and "Du's mother", "I'm only ten years older than them, and at first I thought, why do you call me mother?" Later, I felt kind, but when they called me President Du, I felt very rusty. We are not as hierarchical as in South Korea. Whether you are an artist or a trainee, you can come to me to talk to me if you have any questions. ”
The people of "Du Ma" were set up, and her children were exactly wave after wave of "children sent out to raise other people's families".
It sounds a little awkward, other people's children, Lehua spent a lot of money to send to South Korea to raise, and when you come back, you can recognize Du Hua as "Du Ma"? If you have milk, you are a mother, and if you have money, you are the "only sister"? Can it be raised? Even, can it be matured?
Du Hua said in an interview that "obedient and good character" is the first criterion for selecting and holding trainees for a long time, and after internal operation and external integration, the company has formed a good "fish water" relationship with artists, "55 of the 66 contracted artists are graduates of the Lehua trainee program, and the artists have formed a sense of belonging to the company in training and long-term work".
In the eyes of industry peers, only Lehua, who has deep pockets, has the confidence to "open if you are not happy", not that Lehua is not short of money, but Duhua is more courageous. Once in an interview with Yi Lijing: "Venture capital, what if which trainee can't do it?" Du Hua was crisp, "It's angel investment, if you invest wrong, you will invest wrong, and I will let him leave immediately." ”
JING, WHO USED TO BE A TRAINEE TRAINING TEACHER IN SOUTH KOREA, SMILED BITTERLY, THAT IS, LEHUA HAS SUCH A BIG COURAGE TO STOP LOSS, ORDINARY ARTIST AGENCY, WHERE IS WILLING TO GIVE UP THE MONEY THAT HAS BEEN THROWN OUT IN LARGE QUANTITIES. The result is only a vicious circle: "To be honest, among the trainees I have taught, Chinese trainees are much lazier than Korean trainees." Just because they feel that since the company has thrown money at me, they will not be easily eliminated by the company. ”
Ding Zeren and Li Quanzhe, who were deeply trapped in the vortex of the collapsed house, did not appear in the last version of Lehua's prospectus, and the names of the two were no longer seen in the NEXT combination, and the "seven sons of Lehua" became "the five sons of Lehua". Do you remember this treatment? It is the same as the Deyun Society's handling of "children" and "making decisions".
"Go now" is too late in the capital market. Once listed, which stock can withstand such rounds of sudden crit?
We all know that the UNIQ led by Wang Yibo in 2014 was not pasted, but disappeared at its peak, and Du Hua had not yet had time to cash out his bet of "betting on a hundred million stars, and quitting the entertainment industry if you lose", UNIQ became history.
The risks in the entertainment industry are uncontrollable, especially in the field of artists, and South Korea's trainee system has only reduced the risk to a certain extent under the consolidation of industrial assembly lines for many years.
Du Hua envisions it beautifully, "The Lehua model is not deliberately creating the top stream, but to achieve a hundred flowers and echelon-style and diversified development in the management reserve of artists. The achievements of the top need to be in the right time and place, including whether their own business capabilities are excellent, whether the work is recognized by the market, and whether the performing arts planning is sustainable, otherwise it may be short-lived. The company can not only rely on the top stream, but also have more diversified artists, and it is better for everyone to develop in echelon. ”
The reality is that from 2020 to the first four months of 2022, Wang Yibo single-handedly contributed 36.7%, 49.5% and 56.8% of Lehua's total revenue, respectively.
After this set was transplanted to China by Du Hua, in addition to the irreproducible top stream, the stable streamlined artist production line was not realized, and only Wang Yibo's own son was responsible for making money to support the family.
This is also the reason why even in the three years of the film and television winter, even if Lehua's income is much better than that of several major film and television companies, capital still does not favor Lehua.
Capital looks at content, film and television companies have content, Lehua is not without content, but the content product is unstable: the head contract time is limited, the waist overturns and capsized, the tail... Under the training of shorter and shorter and more watery cycles, when will they be able to keep up with the rhythm?
Du Hua went public to raise money to do artist management, so that "there is surplus food in hand and no panic", but how can her wishful calculation, how can the capital of 800 hearts be unclear?
In the final analysis, capital is optimistic about Lehua, mainly because in addition to Wang Yibo's explosive model, Lehua has not completely copied the Korean trainee model to form a strong industrial chain, resulting in no story to tell. In addition to this main business, none of the film and television drama venture capital, music production, and virtual artists can stand at the top of the profit position. As Lehua's most mature business, from 2019 to 2021, the revenue of artist management business accounted for 84%, 87.7% and 91% of the total revenue in the same period, respectively.
Du Hua and Lehua Entertainment's artists
| experience has never been replicated successfully
| idou trainee model is not satisfied in China
Modi, a boy who worked as a trainee at Lehua in 2020, told Entertainment Spring and Autumn that his trainee life includes "vocal music, dance, musical instruments, acting, music creation, physical fitness, public communication, artist code of conduct and a series of professional course training."
But after working as a trainee in other brokerage companies for three years, he was still disappointed with Lehua, "In terms of professional strictness, Lehua is not better than he expected, at best, he just imitates the fur of Korean trainee training; In terms of training intensity, Lehua is far worse than another company that directly invited Korean teachers to Beijing for training; But when it comes to mechanical brainwashing, one is stronger than another. ”
In his eyes, the three views and immature teenagers are instilled in "you will definitely make money, you will definitely be fire", and they are even more unclear about their own abilities and positions. Once you are not in the control of the mentor's vision, everyone who lies flat with confidence is already in the illusion of the spotlight.
Modi felt, "This is also the reason why Lehua or trainee groups collapse so much, the mood is higher than the popularity." Instead of holding them to the standards of entertainers, it may be easier to understand their behavior by treating them as teenagers in the neighborhood. What's more, unlike Korean trainees who have trained for as few as three years and as many as ten years, our training is shorter and faster, and they dare to debut in three to eight months, how can it be compared? ”
Turning trainees into a machine can ensure the "survival rate" of trainee training, isn't everyone doing this?
Modi said that their group, "in the richest years, was locked up in a practice room for more than ten hours a day, had no life experience, no more life experience, and in the future could only sing and dance, could not act, and could not live." ”
As a result, there will only be a retaliatory backlash, and Ding Zeren and Lee Kwon-cheol of "You are my only sister" are the best examples.
However, idol-observer Xiangxiang admitted, "Lehua's strength, works and popularity are almost the highest quality in the not-so-excellent inner entertainment circle." Since the beginning of "Idol Trainee" in 2018, Lehua's artists have been highly anticipated by fans with their "large company, strict requirements, and high standards".
Insider Lee added, "It's the best. However, Lehua is professional and unprofessional. ”
Lee explained that the profession lies in the fact that the model and posture are professional, copying the model of those idou brokerage companies in South Korea, which is correct. However, the seasoning is right, the kitchenware is right, the same recipe, how can it be made differently? People who cook and eat are different. People are the decisive factor.
Different from the high degree of marketization of Korean entertainment, there are songs, signings, and variety shows, which can satisfy fans, and rise can also create value to lead the trend.
Du Hua revealed that the reality in China is, "Our company's artists always tell me, Du Ma I want to release new songs." I said I especially supported you, but after I sent it, I don't know if there is an exit. "The consequence of the long-term lack of a singing stage is that fans cannot establish real user habits and a mature and sound idol evaluation system.
Lee was also surprised that he could circle waves of heat by ridiculing edge things such as idols or bosses without paying attention to the work?
Different from the idols of Korean entertainment who use their works to bind fans, in the digital Internet era, domestic entertainment in the digital Internet era, idols and fans are inspired by technology to create more scenes and consumption methods: fan meetings, variety shows, bringing goods, hot searches, going out of the peripherals, and even airport pick-up.
Once this fast-money industry chain is opened, who is willing to do a good job between the company and idou?
How thoroughly is it through? You don't see that ByteDance behind Douyin and Ali behind Taobao are both major shareholders of Lehua.
Of course, paying attention to Lehua's works is even more tragic, unprofessional or not, and more fatal is "no China and no Korea".
According to Lee's understanding of the idols market, "Although they also have regular musicians, the good songs have long been selected by the first batch of Korean songs, and Lehua has only selected the remaining scattered samples in Korea." It's not that they can't choose the first wave, but they are not willing to spend more 800,000, only willing to 300,000 to 'pick up leaks'. "Such a scattered sample, there is no fatal BUG link of "singing stage" in China, and it is understandable.
Xiangxiang gave an accurate summary of this psychology, "I want to spend small money to do 'big' things." ”
And that's not all at all. The root is that "the industry knows that Lehua's organizational structure is only an agency team, there is no 'aesthetic selection team', and there is no producer." ”
In Lehua's promotional materials, two major parts of the advantages will be listed: a total of 28 artists in the promotion team (as of April 30, 2022), how senior and experienced; The artist operation team has a total of 55 members. What about producers? Doesn't exist in the architecture.
What does Lehua have?
"An orange container underground, three or five people, practicing day and night."
Meng Meiqi, Song Zhaoyi and others all mentioned "Lehua basement, Lehua container" in variety shows - this is also a tradition made public by Lehua.
Bitter or not? "If you are fat, the tube will take a hollow iron rod and hit ten sticks with 0.1 pounds fat." ”
Is that enough? Let's first look at how much money the bank card at home has before considering investing in being a trainee yourself, Lehua's trainees, the public background, most of them are "young master (Jia Fugui), Fuguihua (Zhu Zhengting), rich woman (Wu Xuanyi) and so on" level.
The station sisters single-handedly handle the life of idou, which also stems from the material suffering when they are trainees. TRAINEE TEACHER JING TOLD "ENTERTAINMENT CHUNQIU", "LEHUA IS NOT BAD, AT LEAST IT PROVIDES ACCOMMODATION. Children sent out by other small companies first have to find a way to solve their accommodation problems in a foreign country. ”
Only without financial worries can it be all in.
This is also because, unlike Korean children, who have been immersed in the "draft culture" of national entertainment since childhood. Modi said, "The first choice for children in China from an early age is nine years of compulsory education, if there is a dream of becoming an artist, but also through the choice of academic and trainees: if you can't debut, the academic road can't continue, it's empty." ”
JING BELIEVES THAT DOMESTIC ENTERTAINMENT AGENCIES ARE PARTICULARLY EAGER TO SUCCEED, "UNLIKE KOREAN ENTERTAINMENT TRAINEES WHO HAVE EVEN BEEN TRAINED FOR MORE THAN A DECADE, MAINLAND COMPANIES PREFER TO SEE COST RECOVERY IN THE SHORT TERM." Compared with the acceleration of his peers, Du Hua is still relatively patient. ”
But Du Hua, who is backed by capital, also has a hard time - in this way, the failure of the listing may not be a good thing for Lehua and the trainees.
The child is anxious, the parents are anxious, and Du Ma is even more anxious. Plants that were originally three years old became mature in half a year, harming not only the plant itself, but also the land. China's fertile land of love beans, hurt, and Wang Erbo and Wang Sanbo will not become the top again.
On the other hand, relying on fan drafts, playing lists, and throwing money to obtain resources and exposure is also a double-edged sword for idou and brokerage companies. Chengye fans, ruined fans. Everything is no longer under the control of the agent and Du Ma.
|Du Hua, don't chew, save some money."
| idols just lie dormant and wait
Today, Lehua's copying the Korean trainee model is one thing, and more importantly, it borrows the east wind of 2018.
2018 is known as the first year of idols. That year, Lehua did fly into the sky. Wang Yibo, Meng Meiqi, Wu Xuanyi, Cheng Xiao, Fan Chengcheng, Zhu Zhengting, Huang Minghao, Li Wenhan... are out of the loop.
It has been almost ten years since the idol business, and Lehua's performance has exploded and become beautiful.
The wind stopped?
After "Idol Trainee", "Youth Has You" and "Creation 101", the talent show was stopped and the east wind was no more. The collapse is certainly not Lehua's most terrible crisis. The fear is that there will be no house to collapse. Four years have passed, and the traffic is still the same wave of people online. What about newcomers?
"Let the power of idols properly influence the younger generation."
TO THIS DAY, DU HUA'S DREAM IS STILL JUST A DREAM, JING LISTENED TO THE JOKE, "Doesn't this slap the face?" ”
Du Hua's idol dream did not come true. The power of Lehua's idols was diluted by Ding Zeren, and Wang Yibo alone could not save the decline. But Lehua is still insisting, not pushing the old, only new.
In 2021, Chuanlehua will launch a variety show "Next Stop, Debut". Probably Du Hua has investigated for a long time: if the Korean SM model fails, it is better to try the Japanese cultivation system and let fans see the process of idols from amateurs to artists. "Next Stop, Debut" was not launched in the end.
In early 2022, the day Lehua withdrew its Hong Kong IPO was also the day when the new boyhood was officially announced. This...... A little "rush to joy"?
On September 10~11, 2022 in Hangzhou, BOYHOOD made his debut at the "NNB Wireless Shining Concert", but it was more like a self-entertainment. In addition to Lehua's own platform, the dismal attention of media public opinion can be ignored.
In 2022, Lehua launched a number of idol groups: including the boy group BOYHOOD, the girl group name and idol band Never Land that performed in Hangzhou a few days ago, and a Korean boy singing group TEMPEST... The total number of fans of the four official micro accounts is only 420,000.
If the stage, resources and popularity cannot keep up with the frequency of the launch of new groups, there is only one result, debut is unemployment.
Hearing the debut of Lehua's new group, Lee's reaction was simply heartbreaking: "Do you dare to push the new group in this year? ”
Lee's joke is serious, Lehua's small card can be designed to be more beautiful, in addition, Ms. Du Hua should not be too aggressive, save more money for the winter. The Lehua family business that was hard to fight down, keep it first.
When the Internet collapses the high wall and bulldozes the threshold, idols have traffic in the personal field, and the gameplay is about to change.
How will the former trainees choose to play? In his understanding, "many trainees really want to be Internet celebrities, at least so that they can bring goods." In fact, in addition to being a trainee, there are many ways to make money. To earn tens of thousands of yuan, you don't have to work as hard as a trainee for so many years, and you have to be self-disciplined and can't fall in love. ”
In Modi's tone, it is difficult to say a word to compete with "dreams". If trainees who have been practicing hard for N years can only shake and sell snail powder, "Then why should I practice hard for so many years?" I can choose to do self-media. ”
Xiangxiang said that if domestic idols insist on their dreams, it is best to cultivate compound talents, in addition to singing and dancing, and practice acting skills.
Whether it is Du Hua's or Love Dou's - the so-called dream is probably the more you lack something, the more you think about it. Friendly reminder to Du Hua, maybe the idol lacking in this era is not the trainee one.
Du Hua has not changed - he is still the "boss who can do things the most insistence in the idols industry" in everyone's mouth, but he is just the idol mode of trainees on the cold window wall, which does not match the current environment.
Lee affirmed, "I hope that Lehua will get better and better, and the industry will not fall, and the industry may be more vibrant." "To the future Du Hua," but first of all, don't pay attention to rotten dramas, don't pay attention to coming out, don't pay attention to collapse, hope to really have something of our own valuable things to cultural export." ”
Of course, Duhua's desire to export is stronger, and Lehua's future is actually in Duhua's design, "We have had a layout overseas for so many years, and I hope that Lehua is an international company that can do more cultural exports for China and let everyone know us better." ”
How similar, this is also the dream of SM boss Li Xiuman for the past thirty years. But Li Xiuman has the market of Japan and Greater China to export. So Lehua's idol economy, which cannot be digested in China, cannot be returned to Korea and Japan for export, right?
At present, the only one who can accompany Du Hua to the sea is a virtual artist who has joined forces with Zhang Yiming. After all, virtual artists are no longer reliable, at best, they only resist "996", and they don't need to do nucleic acid and be isolated, and love where they go.
Despite the success of the listing, it is by no means the end, and the listing is not a safe haven - there are faster waves and hidden icebergs.
Lehua Entertainment's journey is still far away.
![The draft is gone, can independent cultivation become a new way out for idol agencies?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)