With the end of 2022, how the smartphone market performs this year has also become the focus of attention from the outside world. Now, market research agency Canalys has released its 2022 full-year and fourth quarter global smartphone market research report.
The report mentioned that in the fourth quarter of 2022, global smartphone shipments fell by 17% year-on-year. Full-year 2022 shipments fell 11% to less than 1.2 billion units, a challenging year for all suppliers. Canalys' analysis showed that "the fourth quarter marked the worst annual and fourth-quarter performance in a decade," and "while low-end demand declined rapidly in previous quarters, high-end demand began to show weakness in the fourth quarter." The market's performance in the fourth quarter of 2022 contrasted with the fourth quarter of 2021, where demand surged and supply issues eased. ”
In terms of specific manufacturers' shipment rankings, detailed data are also given in this report. Apple occupied the top spot in shipments in the fourth quarter of 2022, accounting for 25% of the market share, up from 23% in the same period last year and hitting a record high; Samsung ranked second, accounting for 20% of the market, up from 19% in the same period last year; Xiaomi is among the top three, accounting for 11% of the share, down from 13% in the same period last year. At the same time, OPPO ranked fourth, accounting for 10% of the share. up from 9% in the same period last year; Vivo fifth, with a share of 8%, the same as last year.
In terms of full-year performance, Samsung still occupies the first position, with a market share of 22%; Apple ranked second, accounting for 19%; Xiaomi ranked in the top three, accounting for 13%; OPPO and vivo occupy the fourth and fifth places, with a share of 9%.
For subsequent developments, Canalys analysts said: "Suppliers will approach 2023 cautiously, prioritizing profitability and protecting market share." Canalys predicts that the smartphone market will be flat or grow slightly in 2023, and the market situation is expected to remain grim. On the whole, the smartphone market has changed again in the past year, and it is also exciting to see how the overall pattern will be this year.