Oriental Net reporters Fan Yicheng and Cao Jun reported on November 7 that relying on the strong spillover effect, many Japanese beauty companies can be seen at the Expo every year, and this global attention platform has become an important channel for these international first-line cosmetics companies to introduce their first new products to the Chinese market, show cutting-edge technology and sustainable development concepts.
Innovative double booth exhibited, Shiseido brought cutting-edge skin beautification technology
At this year's CIIE, Shiseido took a breakthrough in exhibiting with two booths. The main booth "Zi Lottery Hall" is located in the 6.1 Consumer Goods Hall, displaying many cutting-edge skin beautification technologies and debut products.
"Lottery Hall"
The "digital skin" technology, which was unveiled overseas for the first time outside Japan, was a highlight of the booth. This technology uses artificial intelligence to reproduce a three-dimensional digital skin model after ultra-high-precision analysis of real skin, helping researchers get rid of the limitations of real experimental operations, accurately and freely analyze the ultra-fine structure inside the skin, and better support research on skin improvement. It is reported that the technology has won the highest award of IFSCC and will be used in the development of a series of skin beautification products and services in the future.
Products that utilize research results related to "digital skin"
Another innovative hyaluronic acid absorption solution "Non-invasive Water Light" technology can control the volume of high molecular weight hyaluronic acid through formulation technology, help the penetration of hyaluronic acid in the stratum corneum and exert its high water retention effect, and ultimately achieve soft and hydrated skin.
Shiseido booth
Infusa released a customized skin beautification concept for the world premiere, and its new high-energy black crystal cream also ushered in Chinese mainland debut. With the official implementation of the "Several Regulations on the Innovation and Development of the Cosmetics Industry in Shanghai Pudong New Area", the brand plans to land the personalized customization project "Skin Haute Couture Station" in Shanghai Pudong in the future. Skincare brand Dongke, which targets Asian men, presents the world premiere of two products, including the SIDEKICK Serum Balancing Gel and the SIDEKICK Serum Complex.
Shouxiu New
In addition, Shiseido's 22 imported brand star products were also collectively unveiled at the Expo. These include the world's premiere of the new oral beauty product "Red Waist Freeze-dried Powder", Ginza's Aurora Radiance Cream and upgraded Elite Essence, and Ulai's first fully imported eye and lip cream from Japan.
The independent booth "Zichuang Hall" set up in Hall 6.2 showcased Shiseido's latest achievements in deep involvement in local innovation and investment.
"Capital Innovation Center"
Kentaro Fujiwara, CEO of Shiseido China, said that this year's dual exhibition halls of "Zicaikan" and "Zichuangkan" not only bring our cutting-edge beauty technology and debut new products to Chinese consumers, but also demonstrate Shiseido's confidence and determination to further cultivate the Chinese market. ”
Kao focuses on "coexistence with beauty" to help achieve a high-quality and beautiful life
This time, Kao presented many innovative measures that continue to promote the three key areas under the "Living with Beauty" vision system: "Harmony with Beauty Nature", "Beauty Life", and "Creating a Beautiful Future".
Kao booth
In the field of skin care, Kao's products have unique formulation technology and incorporate the premium concept of natural health. The Freeplus brand continues its "green and streamlined" skincare concept, and its star product Cleansing Cleansing Cream uses natural ingredients and a streamlined formula to allow the skin to "breathe freely" and be used by people of any skin type.
Kerun young elastic anti-wrinkle cream technology display
Jointly developed by Kao's R&D teams in China and Japan, Kerun Youth Resilient Anti-Wrinkle Cream made its debut at the Expo. By using the synergistic effect of "ceramide functional substance" and "ginger root extract", this new product helps to reduce the formation of wrinkles while protecting the skin's moisture barrier. Visitors can not only experience the product live, but also understand the current state of their skin through the skin elasticity test.
Jieba concentrates antibacterial and odor-suppressing laundry detergent
In the field of household cleaning related to people's daily lives, Kao officially released a new product at this exhibition - JIEBA concentrated sterilization and odor suppressing laundry detergent. According to reports, the product condenses the technical advantages of energy saving, sterilization, clean taste, etc., and the packaging uses recycled resin that can reduce carbon dioxide emissions, which also highlights its contribution in the field of environmental protection.
Kao booth
In recent years, Kao has accelerated the promotion of the "new multi-touch strategy" to contribute to Chinese society in the fields of ecology, life and life, and help people achieve a high-quality and better life. Shintaro Oka, general manager of product service at Kao (Shanghai), said that this year is the fifth consecutive year that Kao has participated in the Expo. In the past five years, the scale, level and influence of the exhibition have been expanding year by year. In the process of participating in the exhibition, we deeply felt China's determination to open up to the outside world and the importance of the Chinese market to Kao's business.
Morita Cosmeceutical booth
Japan's Morita Cosmeceutical Group, which has participated in the Expo for four consecutive years, will combine health and beauty this year, and debut at the Expo with the theme of "innovative health, professional skin care products". Under the strategy of "Healthy China", the products exhibited are mainly professional skin care products. Led by Dr. Zhou Junxu, the international beauty biotechnology team cooperated with Tokyo University of Technology in Japan to create a series of green industry group industry chain "from plant extraction to finished product research and development" from the foundation of academic combined medicine to the innovative research and development of formulas. The "One Root" series of products extracted from plant essences developed by DR.JOU "Research JOU Room" was displayed on site. The mask of the overseas sales champion who won the Japanese @cosme sales champion - the Japanese DR.JOU Black Pearl Rich and Tender White and Black Mask also appeared on the scene. Also on display were new products such as bird's nest and silver fungus formulas, 99.5% Japanese horse oil skin care, powerful hairspray, and functional cleanser.
Kose booth
At the Kose booth, the Snow Skin Essence Essence Essence Cream was one of the biggest highlights of the exhibition. Relying on the brand's natural scientific research results over the years, this product made its media "debut" in the Chinese market at the Expo. According to reports, 35 kinds of bio-derived formulas, combined with the unique "bio-source circulation technology", make this cream can effectively resist aging, and fully achieve the effect of improving texture, moisturizing the skin, increasing elasticity, and enhancing tension. The reporter saw at the scene that the huge Hanyu Yuzuru poster at the booth attracted the attention of many visitors. According to reports, Kose joined hands with this super popular figure skater this time, and the audience can not only see Hanyu's autographed figure skating boots and snow muscle essence lotion on the spot, but also convey their hearts to Hanyu players through a message device.