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On August 13-14, 2022, the "Ninth Academic Symposium on China's Planning Implementation and the 2022 Annual Meeting of the Planning Implementation Academic Committee of the China Urban Planning Society" with the theme of "Historical City, Vitality and Regeneration" was successfully held in the ancient capital of Xi'an.
Mr. Li Zhong, Chairman and General Manager of Huagao Les, as a member of the Academic Committee of Planning Implementation of China Urban Planning Society, delivered a keynote speech on "New Thinking on The Revitalization of Old Cities under the Rise of the National Tide" at the theme forum of "Experts Talk about Planning Implementation and Urban Vitality" on the afternoon of the 13th.
Members of the implementation committee and experts and scholars from universities, scientific research institutions, planning and design units and planning management institutions from all over the country attended the offline meeting. The conference was simultaneously broadcast live online, attracting about 90,000 online viewers on the day.
Historic city Revitalized
The purpose of this conference is to deeply discuss the experience and technological innovation methods of Xi'an's historical and cultural protection and urban vitality construction, and to discuss the shaping of national land space and cultural characteristics, the continuation of historical city context, the stimulation of urban vitality, and the promotion of high-quality development of urban construction.
It is sponsored by the Urban Planning Society of China (hereinafter referred to as the "Society"), organized by the Academic Committee of Planning And Implementation of the China Urban Planning Society (hereinafter referred to as the "Implementation Committee"), and co-organized by the Xi'an Urban Planning and Design Research Institute, the Urban Planning and Design Research Institute of Xi'an Jianda University, and the Urban and Rural Development Planning and Management Research Center of Chinese Min University.
On the morning of the 13th, Li Jinsheng, executive director of the society, chairman of the implementation committee and former first-level inspector of the Department of Housing and Urban-Rural Development of Shanxi Province, presided over the opening ceremony of the meeting, Qu Changhong, deputy secretary general of the society, Fu Tao, deputy director of the Department of Housing and Urban-Rural Development of Shaanxi Province, and Wang Shusheng, vice chairman of the society and president of Xi'an University of Architecture and Technology, attended the opening ceremony and delivered speeches.
After the opening ceremony, Li Qi, director of the society and president of Xi'an Urban Planning and Design Research Institute, presided over the theme report session, and 5 experts and scholars from Xi'an City made wonderful theme reports on Xi'an's historical and cultural protection, inheritance and rejuvenation, urban renewal and vitality regeneration.
On the afternoon of the 13th, Zhang Lei, Secretary General of the Implementation Committee and Professor of the School of Public Administration of Chinese Min University, presided over the theme forum of "Experts Talking About Planning Implementation and Urban Vitality". Zhao Yanjing, Vice Chairman of the Society, Vice Chairman of the Implementation Committee, And School of Architecture and Geotechnical Engineering and School of Economics of Xiamen University, Ye Yumin, Executive Director of the Society, Vice Chairman of the Implementation Committee, and Professor of the School of Public Administration of Chinese Min University, Zhang Jia, Vice Chairman of the Implementation Committee, Member of the Party Group and Deputy Director of the Chengdu Municipal Bureau of Planning and Natural Resources (Yao Nan, Deputy Chief Engineer of Planning of Chengdu Planning and Design Research Institute), attended and delivered a speech on behalf of the Society, and Vice President of Tsinghua Tongheng Planning and Design Research Institute Co., Ltd. Huo Xiaowei, Deputy Chief Planner, Mr. Li Zhong, Member of the Implementation Committee and Chairman and General Manager of Huagao Les, made wonderful keynote speeches.
In addition to the main forum on The 13th, the 14th also has three parallel sub-forums of "Theory of Land Spatial Planning Implementation", "System and Technological Innovation of Land Spatial Planning", "Theory and Technology of Implementation of Historical Protection Planning and Urban Renewal", "Doctoral Student Forum from Experience Summary to Theoretical Construction" and "Ecological Protection and Historical Inheritance Planning Practice and Theoretical Exploration", with nearly 30 experts and scholars sharing and exchanging.
Li Zhongkai spoke
At the theme forum on the afternoon of the 13th, Mr. Li Zhong delivered a keynote speech on "New Thinking on the Revitalization of Old Cities under the Rise of the National Tide" around the theme of the forum "Experts Talk about Planning Implementation and Urban Vitality".
Mr. Li Zhong said that after 40 years of protection of famous historical and cultural cities, China's historical cities have entered a new era of development. Across the globe, we have officially entered the "post-pandemic era". From a domestic point of view, after decades of high economic growth, China has entered the L-shaped economic cycle of shifting gears, and the original high growth accumulation is pushing China into the "post-materialistic" era. Judging from the development experience of East Asian countries, local cultural consumption is a newly rising economic hotspot in the post-materialist era, and according to the development experience of Japanese and Korean cultural trends, the rise of "national tide" will also be an inevitable trend of Chinese cultural consumption.
The combination of the global epidemic and the slowdown in economic growth will further stimulate the rise of "cultural consumption". The rise of young people and strong consumption desire are bringing a new outlet for the consumption of the national tide - young people represented by "Generation Z" have taken the stage and become the main force of today's consumption. They are the "net generation" growing up in the rapid development of the economy, with strong cultural self-confidence and a natural sense of national identity, and the new consumption era is superimposed with the new main population, bringing a new trend of "the rise of the national tide" to China. Nowadays, national tide consumption has become a widely sought after consumption fashion and cultural expression.
As the ancient capital of the Thirteen dynasties, Xi'an has rich cultural and tourism resources and many explosive models that can be excavated. In recent years, it has firmly grasped the "national tide" style, showed off the "Tang tide" style, and become a model of "the old city is rejuvenated". At the same time, the blessing of many popular film and television works has aroused the "Sheng Tang complex" of the Chinese people, making Xi'an a popular punch card destination.
So, how should the old city under the rise of the national tide be revitalized?
In this regard, Mr. Li Zhong stressed that from the protection of famous cities to the organic renewal, only by adopting new thinking can we break through the old bottleneck. Specifically, we can use the way of cultural revitalization to activate historical and cultural resources - that is, combined with the characteristics of the new consumer population "labeling and layering", excavate the "holographic display of old stories" [the immersive experience of old scenes] [the legendary interpretation of old skills] [the living reproduction of old cultural relics] The "old" resources of the four major historical cities, revitalize the "new" play of national tide consumption, and create a cultural city of "fresh clothes and angry horses" through cultural revitalization.
1. Holographic display of old stories - use the way of "storytelling" to reproduce cultural and historical resources, strengthen the sense of participation and experience, and tell the story of the city.
2. Immersive experience of old scenes - fully excavate the historical and cultural scenes that people yearn for resonance, and create an immersive cultural consumption experience with a "sense of crossing".
3. Legendary interpretation of old skills - use legendary logic to interpret traditional intangible cultural heritage skills, let the "old skills" penetrate into the new life of the city, and realize the "living inheritance".
4. The life of old cultural relics is reproduced - let the "cultural relics" enter the daily life, absorb the cultural and artistic inspiration of the ancients, and shape today's national style aesthetic life.
All in all, we must seize the new opportunities of the "national tide", "revitalize" the old history, and through "cultural revitalization", make the famous cultural city more vivid and vivid, and "regenerate youth"!
As an urban development think tank, special topic lectures are an important means for Huagao Les to spread the company's brand, demonstrate research capabilities, and promote business cooperation. In the future, Mr. Li Zhong will continue to contribute to China's urban development with HuagaoLes!
Part of the content of this article comes from the Official Account of China Urban Planning